Keep a pulse on the latest nonprofit industry trends and anticipate the shifts that will shape your strategies. With insights into membership growth, revenue streams, and program success, you’ll empower your organization to grow your good in 2024.
Read on to discover:
Nonprofit Trends to Watch in 2024
In Q2 2024, Daxko solution customers reported a 7% rise in active members and an 8% increase in households served compared to the same months last year, reflecting stronger community engagement. While there was less than a 1% difference in new joins year-over-year compared to 2023, facilities experienced a 10% uptick in in-person check-ins, suggesting a notable preference for on-site workouts and programming, as virtual check-ins decreased by 31%.
Operating revenue continues healthy growth with a 3% year-over-year increase. Q2 2024 saw sizable gains in program revenue and childcare revenue, highlighting that current program offerings have resonated with community members. Membership revenue remained steady with a slight 1% decrease, and terminations rose by 5% compared to 2023. These trends reflect a dynamic environment and engaged members – a great starting point for even more growth in Q3 2024!
Q2 2024: Year-Over-Year Nonprofit Membership Trends
- Active members (people) increased 7%
- Active memberships (households) increased 8%
- New joins decreased 1%
- Terminations increased 5%
- Virtual check-ins decreased 31%
- Facility check-ins increased 10%
Q2 2024: Year-Over-Year Nonprofit Revenue Trends
- Operating revenue increased 3%
- Program revenue increased 15%
- Childcare revenue increased 6%
- Membership revenue decreased 1%
Q1 2024: Year-Over-Year Nonprofit Membership Trends
- Active members (people) increased 8%
- Active memberships (households) increased 9%
- New joins decreased 6%
- Terminations increased 5%
- Virtual check-ins decreased 26%
- Facility check-ins increased 7%
Q1 2024: Year-Over-Year Nonprofit Revenue Trends
- Operating revenue increased 8%
- Program revenue decreased 3%
- Childcare revenue increased 13%
Decoding 2023’s Nonprofit Data
We analyzed the performance of 540+ Daxko Operations users to identify the trends and challenges they faced in 2023. The results show that nonprofits entered 2024 on a good note.
As you explore the results below, you’ll notice a common theme: positivity. In 2023, nonprofit community centers experienced consistent year-over-year growth across the board, signaling a thriving industry. These trends set the stage for even more growth in 2024.
Major drivers to overall revenue include Membership and Childcare revenue growth rates
All statistics are sourced from same-store, year-over-year data.
2023’s Top Nonprofit Membership Trends
- Active units increased 11%
- Active members increased 10%
- New units increased 8%
- Renewal units increased 17%
- Program registrations increased 10%
- Facility check-ins increased 22%
2023’s Top Nonprofit Revenue Trends
- Total operating revenue increased 13%
- Membership revenue increased 18%
- Program revenue increased 2%
- Pledge amounts decreased 8%
- Childcare revenue increased 13%
How Does This Impact You in 2024?
Nonprofit community centers saw growth across the board in 2023, and we expect that to continue in 2024. Last year’s insights predict which revenue streams will drive that growth and the insights needed to achieve strategic outcomes moving forward.
At a glance, 2023 confirmed the clear value of quality childcare and impactful youth programming. Families of all sizes are willing to pay more for health and wellness memberships that meet the needs of their growing households. Retaining these families and reaching others with similar needs is an opportunity to make a substantial impact in your community.
These positive KPIs above are in good company with positive nonprofit growth rates across the country. Many nonprofit leaders have reported meeting or exceeding their goals, while others are concerned over declining fundraising dollars in response to inflation. What successful organizations have in common is their quick assessment of trends and smart use of technology to support their staff. Invest in your team and technology to grow your good in 2024.
Ready to Grow Community Loyalty in 2024?
When your mission depends on continuously meeting the needs of your community, effort can make or break your success. 96% of customers with high-effort service interactions become more disloyal compared to just 9% who have a low-effort experience.
Take the Community Effort Score Quiz to see if you’re inspiring loyalty or leaving your community unsatisfied.
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