At Daxko and PlayerSpace, we’ve been looking at trends in program registration.We’ve seen that program registrations are 67.4% back to normal for August and and child care registration is back to 99% of normal volume.Your communities have an entirely new set of needs right now.
You need ways to help serve them, from tweaking existing programs to reimagining new programs entirely. This month, we sat down with Adam Shilling, the Executive Director of Membership & Programs at YMCA of Greater Grand Rapids, to learn from his experience in reimagining programs. We looked at strategies to:
- Boost registrations for existing programs.
- Find opportunities for new programs.
- Market, manage, and measure your success.
Listen to our conversation here and get the steps he’s used in our Reimagining Playbook.
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Full Transcript
Khyra: (2:59)
A few friends with us today, so we will go ahead and kick us off. So, welcome everybody. Thank you so much for joining us for Supercharger Member Acquisition and Retention with AI. My name is Khyra MacMillan I’m one of the marketing managers here and I’m going to be your host for today. I’m actually really excited for today’s session as we’ve been working with Vi for quite a while now.
I’ve seen a few of their presentations before and every time that I see this presentation, I’m just absolutely mind blown, so I can’t wait to share it with you all. And yes, this presentation will be recorded. So, if you have any other coworkers or other people that you want to share this with that weren’t able to be with us here today, don’t worry, we will send it out as a follow up and feel free to ask questions in the chat.
We really want this to be an interactive session. You can use just the chat or the Q&A feature throughout the presentation as well, but we’ll have a dedicated Q&A at the end of this session too, so feel free to just throw those questions at any point.
But with that, I’d like to introduce our host for today’s webinar. So first up, we’ve got Yoav Susz, who is the chief revenue officer at Vi, which is the leader in AI for the health and Wellness space.
Khyra: (4:07)
Yoav leads these go to market in the health and Wellness space after starting his career as an attorney, Yoav spent the last 10 years in the AI space across industries, helping businesses utilize their data to predict and optimize how they interact with every member.
Khyra: (4:23)
And with him, we have Daron Allen. Daron is the co-founder of VFP Next and the VP of Sales Engagement at Daxko. Daron began his career in the fitness industry as the general manager of a club, providing him with an invaluable foundation and deep insight into the specific needs of clubs.
Drawing on his experience, he ventured into entrepreneurship and established VFP next in 2000. Since then, he’s consistently demonstrated leadership in the realm of sales engagement within the fitness industry. You Yoav and Daron, take it away!
Yoav: (4:55)
Before we start, Daron, I have to ask you something that’s been on my mind for a long time. What does VFP stand for?
Daron: (5:01)
It’s a great question, because if someone often gets it confused or if they forget, then they often just resort to “very fine people,” but that’s not actually what actually it stands for (laughs). In our early days, It’s actually “Visual Fitness Planner”. We had technology that helped people make health and fitness tangible. That’s where it came from.
Yoav: (5:33)
Hi everyone, [I’m] really excited to be here and to chat with people from all over the country. We’re going to try and bring this concept of AI which everybody seems to be talking about and make it as practical as possible. Our goal over the next 30 minutes is to talk a little bit about how you can use AI in any health organization that you work for.
We want to make maybe demystify a little bit. Make it a little bit more understandable and tangible so you can come away from here with an idea of what you can do to start leveraging AI because it’s very much becoming a question of when we’re going to be leveraging AI and the health. The health industry is no different.
Yoav: (6:15)
I want to start off with a quote that I really, really love, which is “half my advertising spend is wasted, this trouble is, I don’t know which half”, and I think that this saying is particularly true in the world of acquisition and in retention marketing. We’re very often kind of flying blind and we don’t actually know what’s working or not working for our customers and members.
Yoav: (6:38)
We also know, and this is kind of the fact that I think many people understand intuitively, that personalized engagement works. Meaning, that when you talk to people in the way that they want to be talked to, the result you’re going to get is going to be much, much higher.
What we’ve seen in the research that we’ve done in the health industry is that when you are able to engage with people in a personalized manner, you’re actually able to drive up their lifetime value by over 20%.