New Identity for a Trusted CRM, Leading the Way in Fitness Club Member Engagement and Growth
Daxko, the leading software and integrated payments solutions provider in the health, fitness, and wellness industry, today introduced Club Automation Engage Pro, formerly VFP. For years, clubs of all sizes have trusted VFP to provide high-impact lead management and member engagement, driving business growth. This new name marks a milestone in Daxko’s journey to unite the strengths of Club Automation and VFP for a comprehensive management and growth suite for fitness businesses.
Many health and fitness clubs struggle with membership inquiry follow-up, with 70% of leads not receiving adequate contact. Engage Pro addresses this by automating and personalizing outreach, ensuring every lead is engaged. This helps gyms build relationships with potential members and improve overall communication. Dynamic Fitness, for example, saw a 32% increase in online membership sales, a 26% rise in lead conversion, and saved $86,000 monthly after implementing Engage Pro, illustrating the solution’s effectiveness.
“Club Automation Engage Pro is a significant step in bringing together two of the industry’s most powerful solutions,” said Wes Gillette, Chief Product Officer at Daxko. “Our customers’ needs are changing, and fitness businesses need better tools to accelerate revenue growth. Engage Pro, with its new Performance Dashboard and other enhanced features, makes it easier to manage operations, increase sales, and find new revenue opportunities.”
How Engage Pro Drives Growth for Fitness Clubs
- Seamless lead capture: Instantly gather leads and guide them through personalized sales funnels.
- Hot lead notification: Capture high-potential leads within 60 seconds of their interest.
- Automated messaging: Maintain continuous engagement with automated text and email messaging.
- Digital membership sales: Enable new members to sign up effortlessly with a single click.
- NEW Performance Dashboard: Converts raw data into clear visuals, helping owners see facility performance at a glance. Set smarter goals, track progress, identify growth areas, and make informed decisions to boost the bottom line.
- Stand alone or Club Automation integration: Use Engage Pro with Club Automation to streamline lead and membership workflows, advanced lead conversion, and membership selling features. API integrations allow for seamless integration with other software systems or standalone marketing automation including the Club Automation family of member management platforms Motionsoft and CSI Spectrum.
- And more: Including daily outreach prompts, tailored sales funnels, digital guest check-in, custom guest passes, integrated tablet tours, and comprehensive reporting.
“For 25 years, VFP innovated to support the industry’s success in attracting, selling, and retaining members,” said Daron Allen, cofounder of VFP and current VP of Enterprise CRM at Daxko. “Club Automation Engage Pro brings together the strengths of Club Automation and VFP for a more powerful solution, but our choice and flexibility in member management integrations and also stand-alone use cases ensures clubs of all kinds have the best tools for success.”
For more information and to see the future of member engagement in action, visit clubautomation.com/engage-pro.
About Daxko
Daxko is the leading technology partner for health and fitness centers worldwide, delivering comprehensive technology solutions, integrated payment processing, and unparalleled insights. Since 1998, we have been dedicated to meeting the unique needs of health clubs, boutique fitness studios, affiliate gyms, campus recreation facilities, integrated wellness centers, and key community organizations like YMCAs and JCCs. With a global presence spanning 55 countries, we empower nearly 19,000 facilities and over 25 million+ members to achieve their health and wellness goals. Join the Daxko Nation of brands, including Zen Planner, SugarWOD, Club Automation, and more, and discover the future of health and wellness at www.daxko.com.