Daxko Launches Customer Advisory Board to Empower YMCA Movement

Daxko, the leading software and integrated payments solutions provider in the health, fitness, and wellness industry, today announced the launch of the new Daxko YMCA Customer Advisory Board. The board, comprised of 19 esteemed YMCA leaders and Y–USA representatives, began its journey in April with a commitment to fostering collaboration and innovation within the YMCA movement.

The establishment of the Daxko YMCA Customer Advisory Board represents a significant collaborative effort aimed at empowering leaders to advise on the evolving needs of associations nationwide. Reflecting the diversity of the YMCA community, the board prioritizes a mix of organization sizes and regions, ensuring representation from various operating roles and including voices of both Daxko customers and non-customers. This inclusive approach ensures that every voice is heard and valued in the joint effort to strengthen the YMCA community. CAB members will actively collaborate with other YMCA leaders, providing valuable insights to shape product development and strategic direction.

“At Daxko, our mission is to empower YMCAs with the tools and technology they need to thrive,” said Jeff VanDixhorn, CEO, Daxko. “We are passionate about serving these vital community organizations and, through our collaboration with the Daxko YMCA Customer Advisory Board, we are committed to continuous innovation based on direct feedback from those who know their communities best.

Members of Daxko’s YMCA Customer Advisory Board include:

• Shawn Borzelleri – EVP/Chief Network Experience Officer, YMCA of the USA
• Mike Brown – President & CEO, YMCA of Metropolitan Fort Worth
• Kathy Cannon – VP of Membership, YMCA of Florida’s First Coast
• Kurtis Dawson – President & CEO, YMCA of Southern Arizona
• Stephen Ives – President & CEO, YMCA of Greater Houston
• Chris Johnson – President & CEO, Ralph J. Stolle Countryside YMCA
• Tia (Huber) Klein – Mission Advancement Director, Minot Family YMCA
• Rosemary Linder Day – VP of Marketing & Membership, Lakeland Hills YMCA
• Gary Linn – COO, YMCA of Central Ohio
• Gerald MacKillop – COO, YMCA of the North Shore
• Jeffrey Merhige – President & CEO, Pawtucket Family YMCA
• Sharon Pickering-Polzin – CFO, YMCA of the Fox Cities
• Bill Powell – COO, YMCA of Greater Cincinnati
• Josh Royce – President & CEO, YMCA of Central New York
• Sherrie Rovnan – CFO, YMCA of Central Maryland
• Leslee Schueneman – CFO, Two Rivers YMCA
• Adam Shilling – CEO, Buckeye Valley Family YMCA
• LaTisha Steele – Chief Growth Officer, YMCA of Middle Tennessee
• Boyd Williams – President & CEO, YMCA of the Pikes Peak Region

“We see this board as a testament to Daxko’s dedication to strengthening the YMCA movement through continuous innovation,” said Cesar Silva, Executive Vice President, Chief Administrative Officer, Y-USA. “This close collaboration will ignite positive change, giving Y leaders a strong voice to directly shape solutions that benefit their associations and communities.”

The Daxko YMCA Customer Advisory Board was nominated and selected between January and February of this year. As part of the board, members will enjoy opportunities for collaboration and leadership among like-minded peers. Nominations for this CAB will take place annually, with members serving an 18-month rotational term to ensure ongoing fresh perspectives and diverse representation.

About Daxko

Daxko is the leading technology partner for health and fitness centers worldwide, delivering comprehensive technology solutions, integrated payment processing, and unparalleled insights. Since 1998, we have been dedicated to meeting the unique needs of health clubs, boutique fitness studios, affiliate gyms, campus recreation facilities, integrated wellness centers, and key community organizations like YMCAs and JCCs. With a global presence spanning 55 countries, we empower nearly 19,000 facilities and over 25 million+ members to achieve their health and wellness goals. Join the Daxko Nation of brands, including Zen Planner, SugarWOD, Club Automation, and more, and discover the future of health and wellness at www.daxko.com.