How to Keep Gen Z Members Engaged

Let’s be honest—if your gym or studio still runs like it did five years ago, you’re already behind when it comes to attracting and retaining Gen Z.

Today’s under-30 members expect more than machines and mat space. They’re looking for connected, personalized, and community-powered fitness experiences—and the clubs that deliver those are the ones winning long-term loyalty (and referrals).

At Daxko, we power 19,000+ facilities serving over 25 million members globally, and we’ve seen a clear pattern: Gen Z will show up—but only if your club meets them where they are.

So how do you do that? Here’s the playbook—and the partners helping make it happen.

Gen Z won’t jump through hoops to cancel, freeze, or modify their memberships. If your process feels rigid, they’ll be gone—and they won’t come back.

That’s where DXFactor comes in. Their AI-powered micro agents automatically manage and personalize the cancellation experience through intelligent workflows. Instead of a hard stop, members are offered dynamic options—like freezes, personalized incentives, or concierge outreach—that help recover at-risk members without overwhelming your staff.

It’s a smarter, more human way to keep members in the ecosystem—and it meets Gen Z’s demand for speed, transparency, and choice.

From their second visit, Gen Z expects you to know them—and if you don’t, you’re forgettable.

Easalytics brings predictive AI to the operator’s fingertips, identifying trends in behavior, risk of churn, and engagement gaps before they happen. Whether it’s nudging a disengaged member with a relevant offer or prompting a new challenge at just the right time, Easalytics helps operators act with insight—not guesswork.

With personalized engagement and better timing, you turn passive members into committed regulars.

Younger members don’t just want a workout—they want a show, a scoreboard, and a social feed.

Spivi brings that energy to life. With real-time performance data, team competition, and live leaderboards, every ride or group class becomes an event. Members see their metrics, compete with friends, and push harder—because it’s fun, immersive, and totally shareable.

Studios that use Spivi report higher class attendance, stronger community bonds, and better retention. Gamification isn’t a gimmick—it’s the Gen Z language of engagement.

Gen Z is constantly connected. If your club isn’t part of their digital ecosystem, you’re invisible.

With Technogym’s powerful integration into the Club Automation app, members can track workouts, sync Apple Watch or Fitbit data, and stream Technogym’s premium fitness content—all from one mobile hub. That seamless experience—between in-club training and daily wellness—keeps members engaged wherever they are.

It’s frictionless, familiar, and fully connected—exactly what Gen Z expects from their fitness brand.

Fitness is social. And no one values belonging more than Gen Z.

SolutionOne empowers clubs to create branded, digital communities that go far beyond the check-in. With referral programs, member portals, milestone tracking, and loyalty incentives, clubs become more than a facility—they become a lifestyle brand.

Gen Z doesn’t want to just “go” to the gym. They want to feel like they’re part of something bigger. With SolutionOne, your club becomes that community.

Gen Z isn’t hard to reach—but they are hard to keep. If you’re not meeting their expectations for digital ease, personalization, and belonging, they’ll churn.

But with the right tech stack—and the right partners—you can create an experience that feels curated, connected, and community-driven. At Daxko, we’re proud to power that future with:

• DXFactor – Intelligent AI micro agents for retention and operational efficiency
• Easalytics – Predictive insights to drive personalized member engagement
• Spivi – Gamified group workouts that boost fun, effort, and loyalty
• Technogym – Deep integrations for wearable and workout syncing
• SolutionOne – Loyalty-driving platforms to turn members into brand fans

When we make wellness personal, frictionless, and fun—Gen Z sticks around.

Ready to meet Gen Z where they are? Lets connect.