Learn about the Daxko DNA.

INTEGRITY WITHOUT COMPROMISE

SENSE OF OWNERSHIP

SYNERGISTIC TEAMWORK

FUN

We define integrity as doing the right thing when nobody is looking. At Daxko we treat our customers, partners, and fellow team members with fairness, honesty, and respect. Without integrity, our best efforts will fail, no matter how good our software and services are.

Sense of ownership is the deep resolve to do what needs to get done and to it all the way through. We stay focused on our goals and have a high degree of accountability in the commitments we make.

Effective teams beat individuals every time. Our success is not dependent on the heroics of a few individuals. It is dependent on team members working together towards a common goal, accomplishing things they couldn’t do on their own.

Fun is that extra, intangible dimension that helps us enjoy our jobs and makes us enjoyable to work with.It helps us keep our jobs in perspective, egos in check, and allows us to be better, creative problem solvers for our clients, every day.

David Gray

David Gray

PRESIDENT, CEO

David serves as president and CEO of Daxko. He is responsible for leading the company’s strategic direction, growth, and unique culture. Prior to joining Daxko, he held management positions at Calico Commerce (now part of Oracle) and in Grant Thornton’s management consulting practice in Chicago. His past clients include a number of Fortune 500 corporations and leading technology companies. In addition to his position at Daxko, David is the chairman of TechBirmingham, on the board of directors and executive committee for the McWane Science Center, a member of the Shades Valley YMCA Executive Roundtable, a member of the Auburn University College of Business advisory council, and a representative on the University of Alabama’s MIS Forum. David holds a Bachelor of Science in management information systems from Auburn University. He and his wife, Susan, along with their three children, live in Birmingham. They are active members of the Birmingham YMCA and their local church.

Jonathan Sides

Jonathan Sides

CFO

Jonathan is responsible for all financial and administrative activities of Daxko, including financial planning and analysis, accounting and controls, and legal affairs. Jonathan has had a variety of experiences in financial positions in both New York and Birmingham. Prior to Daxko, he worked at Lehman Brothers in New York as a financial analyst with its Mergers and Acquisitions Group, specializing in the technology sector. He also served as a consultant to Compass Bank in Birmingham on the design of its intranet and other initiatives to use web technology to increase employee productivity. Jonathan has been a member of the Daxko team since 2000. He holds a bachelor degree in finance from the University of Alabama and a bachelor degree in accounting from UAB.

April Benetollo

April Benetollo

SENIOR VP, MARKETING

April is the Senior Vice President of Marketing at Daxko. As a member of Daxko’s executive team since 2000, April has played an integral role in growing the company from its earliest days with eight employees to more than 230 team members and a leading market position. During her tenure at Daxko, April has been a member of Daxko’s executive team with positions in General Management, Marketing Leadership, Sales Leadership, and Product Management Leadership, all reporting to the CEO. April and her team are responsible for creating the demand that fuels Daxko’s growth through thought leadership content, building brand awareness, and education on the value of our products and services.

April graduated with a BA in International Studies from The University of Alabama, and worked in France, Germany and Brazil before relocating to the United States. April is a graduate of the Momentum Leadership program, Steering Committee Member for the Momentum Leadership Conference, past Vice President of the Alabama Information Technology Association, and is involved with local marketing and technology initiatives including the Birmingham AMA and Tech Birmingham.

April, her husband, and their two children live in Vestavia.

Matt Cowell

Matt Cowell

SENIOR VP, SOFTWARE PRODUCTS, CSO

Matt serves as the SVP of Software Products, with overall responsibility for the software products business. Matt has extensive leadership and consulting experience in the non-profit software, financial services, IT consulting, automotive, and advertising industries, including experience at companies such as SunGard, Accenture, General Motors, Chrysler, and JWT. He has a solid track record of building and supporting enterprise software platforms across several industries. Matt is a graduate of the University of Illinois and holds a M.S.E. degree from the University of Michigan.

On the lighter side, a great day for Matt is sitting with a customer discussing their business/processes and then brainstorming on a technology solution to improve their efficiency and ultimately make them more successful. Matt considers himself fortunate to work for a company where the solutions delivered ultimately affect people in the community. Matt can be found on Twitter at @mattcowell and LinkedIn. You may also find him in person at Agile Birmingham events, TechBirmingham events, a University of Alabama Computer Science Advisory Board meeting, or shuttling his kids from one activity to another.

Jonathan Blackburn

Jonathan Blackburn

SENIOR VP, SALES

Jonathan is the newest addition to the senior leadership team and heads up business development. With over 13 years in sales experience, he began his career as an entrepreneur after college by opening a household goods distribution company specializing in Cutco Cutlery. After a successful, 4 year run, Jonathan spent nine years with Automatic Data Processing (ADP) in the Major Accounts Division with various roles including: producer, management, and senior leadership roles. Under his direction, sales doubled from 2010 to 2013 and the four state territory received multiple awards for growth, development, and achievement.

Jonathan specializes in sales leadership and strategy through process management and people development. Through value based selling, he teaches a top down approach focused on the customer’s goals and objectives not a feature, functionality download.

Personally, Jonathan and his wife, Erin and three children all recently relocated from Nashville, TN to Birmingham, AL.

Dawn Hrdlica-Burke

Dawn Hrdlica-Burke

SENIOR VP, PEOPLE

As VP of People, Dawn is responsible for helping the Daxko team find great talent, develop team members, preserve Daxko’s unique culture and manage the general HR function of the company. Daxko recently received Achievers “50 Most Engaged Workplaces” in the US and has been the recipient of several people-friendly awards including SHRM’s “50 Best Small and Medium Companies to Work for in America,” the Birmingham Business Journal’s “Best Places to Work in Birmingham” and featured in Fortune Small Business “7 Great Places to Work.”

Dawn has over 12 years of HR experience in both corporate and retail environments. In addition to Daxko, Dawn held a variety of HR leadership roles for MailSouth, a national Direct Mail Advertising company. She is proud to have been part of MailSouth’s HR team when the organization was given Birmingham Magazine’s recognition as “50 Companies We Admire” amongst others.

Dawn was awarded the 2011 Top HR Executive for medium sized companies by the Birmingham Business Journal. Also as a member of the Birmingham Society of Human Resource Management (BSHRM), she received the chapters’ Chapter Leadership Excellence Award for her board member role as VP of Community Relations. In addition as a blogger and advocate of social media, Dawn is a regular contributor for Fistful of Talent, a featured blog on Workforce Management Magazine Online, and has her own HR blog HR Insomniac.

Dawn is a graduate from the University of Southern Mississippi, holds a Master’s in HR Management from the University of Alabama as well as the Professional in Human Resources (PHR) certification designation. She and her husband, Bo Burke, live in Birmingham, AL.

Tom Massey

Tom Massey

SENIOR VP, T2 CONSULTING

Tom is leader of Daxko T2 Consulting, provider of consulting services in the areas of planning, marketing, financial development, and facilities. Tom founded Triangle2 in 2000 and was CEO until Daxko acquired the company in 2011. Prior to Triangle2, Tom was a senior consultant for the YMCA of the USA and head of the Program Division. Tom has also held several management positions with the YMCA: CEO, COO, VP, and Branch Executive. Tom has BS and MS degrees from Henderson State University, and an ABD from the University of Southern Mississippi.

The Culture Blog

A culture and career that’s altogether, better.

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Selling in the Daxko Nation

| Building a Company, Talent | No Comments

Senior Vice President of Sales, Jonathan Blackburn led a TMD session last week to give us a glimpse into Daxko’s sales process. Think sales is all wine-and-dine or golf after…

CultureBlogTalent

Grazie, Daxko!

| Life at Daxko, Talent | No Comments

One of Daxko’s greatest perks is the month-long paid sabbatical each team member receives after seven years in the Daxko Nation. I am one of the “old-timers” who is coming…

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Daxko Nation Spotlight on Community: Britney S.

| Community, Culture, YMCA | No Comments

The Daxko Nation Spotlight highlights the character and varied interests of Daxko Team Members outside of the office. Check out some of the ways members of the Daxko Nation are engaging with their…

Kim Thompson

Where Everybody Knows Your Name

| Culture, Life at Daxko, Talent | No Comments

We have started asking our recently hired team members if they wanted to contribute a post to the Culture Blog sharing their experience or thoughts after they have been with…

Daxko’s focus is nonprofit organizations.

Naturally, as both a company and as individuals, we strongly believe in our responsibility to give back. As such, we established a 501(c)(3) called the Daxko Foundation.

Our foundation has “adopted” our neighborhood Y, the Shades Valley YMCA, as our primary focus. This partnership involves participation on the board and executive roundtable, aiding in and contributing to both their annual campaign and current capital campaign, running and staffing a tutoring program, light maintenance and renovation projects, and more.

Daxko team members also participate in semi-annual Impact Days, in which team members take a day to work outside of the office to give back to our local community. Most recently, Daxko worked with the Greater Birmingham Humane Society, Habitat for Humanity of Greater Birmingham, and the Young Women’s Christian Association.

Additionally, other projects beyond the Y have included sending care packages to U.S. troops in Iraq and Afghanistan, internal fundraising for Haiti relief, and other similar projects as the need arises.

We believe focusing on our local community is the most effective way for us to make a lasting and meaningful impact.