Learn about the Daxko DNA.





We define integrity as doing the right thing when nobody is looking. At Daxko we treat our customers, partners, and fellow team members with fairness, honesty, and respect. Without integrity, our best efforts will fail, no matter how good our software and services are.

Sense of ownership is the deep resolve to do what needs to get done and to it all the way through. We stay focused on our goals and have a high degree of accountability in the commitments we make.

Effective teams beat individuals every time. Our success is not dependent on the heroics of a few individuals. It is dependent on team members working together towards a common goal, accomplishing things they couldn’t do on their own.

Fun is that extra, intangible dimension that helps us enjoy our jobs and makes us enjoyable to work with.It helps us keep our jobs in perspective, egos in check, and allows us to be better, creative problem solvers for our clients, every day.

David Gray

David Gray


David serves as president and CEO of Daxko. He is responsible for leading the company’s strategic direction, growth, and unique culture. Prior to joining Daxko, he held management positions at Calico Commerce (now part of Oracle) and in Grant Thornton’s management consulting practice in Chicago. His past clients include a number of Fortune 500 corporations and leading technology companies. In addition to his position at Daxko, David is on the board of directors of YMCA Blue Ridge Assembly, on the board of directors and strategy committee of McWane Science Center, a member of Birmingham Venture Club, a member and two-time past chairman of TechBirmingham, and an emeritus member of the Auburn University College of Business advisory council. He is also a frequent speaker at university and industry events on the topics of workplace culture, leadership and entrepreneurship. David holds a Bachelor of Science in management information systems from Auburn University. He and his wife, Susan, along with their three children, live in Birmingham. They are active members of the YMCA of Greater Birmingham and their local church.

Winston Gillum

Winston Gillum


Winston is responsible for all financial and administrative activities of Daxko, including financial planning and analysis, accounting and controls, and legal affairs. Prior to joining Daxko, Winston worked for 16 years as an associate, vice president, and managing director in Harbert Management Corporation’s Private Equity Group. While at Harbert, Winston focused on acquisitions and divestitures of lower middle market companies (companies with revenues between $20 and $100 million) across a broad range of industries. Winston began his career in accounting at Ernst & Young and later joined McKinsey & Company as a management consultant. A Certified Public Accountant and a Certified Management Accountant, Winston received his undergraduate degree in accounting from the University of Alabama and his MBA from Harvard University.

Matt Cowell

Matt Cowell


Matt serves as the SVP of Software Products, with overall responsibility for the software products business. Matt has extensive leadership and consulting experience in the non-profit software, financial services, IT consulting, automotive, and advertising industries, including experience at companies such as SunGard, Accenture, General Motors, Chrysler, and JWT. He has a solid track record of building and supporting enterprise software platforms across several industries. Matt is a graduate of the University of Illinois and holds a M.S.E. degree from the University of Michigan.

On the lighter side, a great day for Matt is sitting with a customer discussing their business/processes and then brainstorming on a technology solution to improve their efficiency and ultimately make them more successful. Matt considers himself fortunate to work for a company where the solutions delivered ultimately affect people in the community. Matt can be found on Twitter at @mattcowell and LinkedIn. You may also find him in person at Agile Birmingham events, TechBirmingham events, a University of Alabama Computer Science Advisory Board meeting, or shuttling his kids from one activity to another.

Jonathan Blackburn

Jonathan Blackburn


Jonathan is the newest addition to the senior leadership team and heads up business development. With over 13 years in sales experience, he began his career as an entrepreneur after college by opening a household goods distribution company specializing in Cutco Cutlery. After a successful, 4 year run, Jonathan spent nine years with Automatic Data Processing (ADP) in the Major Accounts Division with various roles including: producer, management, and senior leadership roles. Under his direction, sales doubled from 2010 to 2013 and the four state territory received multiple awards for growth, development, and achievement.

Jonathan specializes in sales leadership and strategy through process management and people development. Through value based selling, he teaches a top down approach focused on the customer’s goals and objectives not a feature, functionality download.

Personally, Jonathan and his wife, Erin and three children all recently relocated from Nashville, TN to Birmingham, AL.

April Benetollo

April Benetollo


As the Senior Vice President of Marketing & Communications, April oversees the Marketing and People team at Daxko. April’s team is responsible for culture and branding of the Daxko Nation, encompassing our products, services, and people. As a member of Daxko’s executive team since 2000, April has played an integral role in growing the company from its earliest days with eight employees to more than 230 team members and a leading market position. During her tenure at Daxko, April has been a member of Daxko’s executive team with positions in General Management, Marketing Leadership, Sales Leadership, Product Management Leadership, and Human Resource Leadership, all reporting to the CEO. April serves on the boards of TechBirmingham, TechAlabama, and Momentum.

Tom Massey

Tom Massey


Tom is leader of Daxko T2 Consulting, provider of consulting services in the areas of planning, marketing, financial development, and facilities. Tom founded Triangle2 in 2000 and was CEO until Daxko acquired the company in 2011. Prior to Triangle2, Tom was a senior consultant for the YMCA of the USA and head of the Program Division. Tom has also held several management positions with the YMCA: CEO, COO, VP, and Branch Executive. Tom has BS and MS degrees from Henderson State University, and an ABD from the University of Southern Mississippi.

Dawn Hrdlica-Burke

Dawn Hrdlica-Burke


As VP of People, Dawn is responsible for helping the Daxko team find great talent, developing team members, and preserving Daxko unique culture. Daxko recently placed 24th in the Great Place To Work Institute’s “50 Best Small and Medium Workplaces” in the US. In addition, Daxko has been the recipient of several people-friendly awards including Achievers “50 Most Engaged Workplaces” in the US, the Birmingham Business Journal’s “Best Places to Work in Birmingham” and featured in Fortune Small Business “7 Great Places to Work”. Dawn has over 15 years progressive HR experience. In addition to Daxko, Dawn held a variety of HR leadership roles for MailSouth, a national Direct Mail Advertising company who received Birmingham Magazine’s recognition as “50 Companies We Admire”. Dawn was awarded Top HR Executive for medium sized companies by the Birmingham Business Journal. A member of the Birmingham Society of Human Resource Management, she received the chapters’ Leadership Excellence Award for her board role as VP of Community Relations. In addition, Dawn is a former contributor for Fistful of Talent, a featured blog on Workforce Management Magazine Online, and has her own HR blog HR Insomniac. Also, Dawn is a sought-after regional speaker discussing a variety of HR topics including cultural engagement. Dawn is a graduate from the University of Southern Mississippi, holds a Master’s in HR Management from the University of Alabama as well as the Professional in Human Resources (PHR) certification designation.

The Culture Blog

A culture and career that’s altogether, better.



| Community, Culture, Life at Daxko, Uncategorized | No Comments

If you haven’t tuned in or heard before, at Daxko we hold a monthly TMD (Team Member Development) series where we have different speakers or watch helpful videos on developing…

april presenting


| Culture, Free Career Advice, Grow Your Career, Life at Daxko, Professional Development | No Comments

If you haven’t tuned in or heard before, at Daxko we hold a monthly TMD (Team Member Development) series where have different speakers or watch helpful videos on developing and…

Smiling group standing in a circle.

A Little Bit Goes a Long Way

| Communication, Culture, Life at Daxko, Workplace | No Comments

Recently I was leaving work when a Daxko Team Member (name withheld to protect the innocent) approached. Since I work on the People Team, I assumed this person had a…



| Culture, Professional Development | No Comments

If you haven’t tuned in or heard before, at Daxko we hold a monthly TMD (Team Member Development) series where have different speakers, both internally and externally come and speak…

Daxko’s focus is nonprofit organizations.

Naturally, as both a company and as individuals, we strongly believe in our responsibility to give back. As such, we established a 501(c)(3) called the Daxko Foundation.

Daxko team members participate in semi-annual Impact Days, in which team members take a day to work outside of the office to give back to our local community. Most recently, Daxko worked with the Greater Birmingham Humane Society, Habitat for Humanity of Greater Birmingham, and the Young Women’s Christian Association.

Additionally, other projects beyond the Y have included sending care packages to U.S. troops in Iraq and Afghanistan, internal fundraising for Haiti relief, and other similar projects as the need arises.

We believe focusing on our local community is the most effective way for us to make a lasting and meaningful impact.