Learn about the Daxko DNA.





We define integrity as doing the right thing when nobody is looking. At Daxko we treat our customers, partners, and fellow team members with fairness, honesty, and respect. Without integrity, our best efforts will fail, no matter how good our software and services are.

Sense of ownership is the deep resolve to do what needs to get done. We stay focused on our goals and have a high degree of accountability in the commitments we make.

Effective teams beat individuals every time. Our success is not dependent on the heroics of a few individuals. It is dependent on team members working together towards a common goal, accomplishing things they couldn’t do on their own.

Fun is that extra, intangible dimension that helps us enjoy our jobs and makes us enjoyable to work with.It helps us keep our jobs in perspective, egos in check, and allows us to be better, creative problem solvers for our clients, every day.

David Gray

David Gray


David serves as president and CEO of Daxko. He is responsible for leading the company’s strategic direction, growth, and unique culture. Prior to joining Daxko, he held management positions at Calico Commerce (now part of Oracle) and in Grant Thornton’s management consulting practice in Chicago. His past clients include a number of Fortune 500 corporations and leading technology companies. In addition to his position at Daxko, David is on the board of directors of YMCA Blue Ridge Assembly, on the board of directors and strategy committee of McWane Science Center, a member of Birmingham Venture Club, a member and two-time past chairman of TechBirmingham, and an emeritus member of the Auburn University College of Business advisory council. He is also a frequent speaker at university and industry events on the topics of workplace culture, leadership and entrepreneurship. David holds a Bachelor of Science in management information systems from Auburn University. He and his wife, Susan, along with their three children, live in Birmingham. They are active members of the YMCA of Greater Birmingham and their local church.

Winston Gillum

Winston Gillum


Winston is responsible for all financial and administrative activities of Daxko, including financial planning and analysis, accounting and controls, and legal affairs. Prior to joining Daxko, Winston worked for 16 years as an associate, vice president, and managing director in Harbert Management Corporation’s Private Equity Group. While at Harbert, Winston focused on acquisitions and divestitures of lower middle market companies (companies with revenues between $20 and $100 million) across a broad range of industries. Winston began his career in accounting at Ernst & Young and later joined McKinsey & Company as a management consultant. A Certified Public Accountant and a Certified Management Accountant, Winston received his undergraduate degree in accounting from the University of Alabama and his MBA from Harvard University.

Matt Cowell

Matt Cowell


Matt serves as the SVP of Software Products, with overall responsibility for the software products business. Matt has extensive leadership and consulting experience in the non-profit software, financial services, IT consulting, automotive, and advertising industries, including experience at companies such as SunGard, Accenture, General Motors, Chrysler, and JWT. He has a solid track record of building and supporting enterprise software platforms across several industries. Matt is a graduate of the University of Illinois and holds a M.S.E. degree from the University of Michigan.

On the lighter side, a great day for Matt is sitting with a customer discussing their business/processes and then brainstorming on a technology solution to improve their efficiency and ultimately make them more successful. Matt considers himself fortunate to work for a company where the solutions delivered ultimately affect people in the community. Matt can be found on Twitter at @mattcowell and LinkedIn. You may also find him in person at Agile Birmingham events, TechBirmingham events, a University of Alabama Computer Science Advisory Board meeting, or shuttling his kids from one activity to another.

Jonathan Blackburn

Jonathan Blackburn


With over 15 years of experience in sales, Jonathan has a passion for business development and leads Daxko’s Sales Team. At Daxko, his responsibilities include: meeting and exceeding sales targets, forecasting sales results, establishing a healthy sales culture, growing new channel opportunities, and providing an overall structure for business development. Prior to Daxko, Jonathan spent 9 years at ADP working his way from entry-level sales representative to Vice President of Sales for ADP’s Major Accounts Division. As VP of Sales for ADP, he doubled sales from 2010 to 2013. Under Jonathan’s sales leadership, Daxko has integrated its largest competitor, expanded its addressable market, and established new revenue channels all while celebrating three excellent sales years. Jonathan credits his passion for people, work ethic, emphasis on continuous teaching, and his ability to be a change agent as the major drivers for his success.

April Benetollo

April Benetollo


As the Senior Vice President of Marketing & Communications, April oversees the Marketing and People team at Daxko. April’s team is responsible for culture and branding of the Daxko Nation, encompassing our products, services, and people. As a member of Daxko’s executive team since 2000, April has played an integral role in growing the company from its earliest days with eight employees to more than 230 team members and a leading market position. During her tenure at Daxko, April has been a member of Daxko’s executive team with positions in General Management, Marketing Leadership, Sales Leadership, Product Management Leadership, and Human Resource Leadership, all reporting to the CEO. April serves on the boards of TechBirmingham, TechAlabama, and Momentum.

Molly Harrison

Molly Harrison


Molly comes to Daxko after almost 15 years at ADP in various sales and operations roles including leadership positions in Project Management and Implementation. Most recently, she led the Business Consulting team for ADP's Global Enterprise Solutions. Molly has a passion for development and has been active in helping others develop leadership skills. She led the ADP Women in Sales Leadership steering committee, spearheading programs designed to attract and develop future female leaders, and she actively mentored at both ADP and other local companies. ``Recently, I was asked what I have been most proud of in my career, and truly, it has been the people I have helped grow and develop in their careers,`` Molly says. Her approach to mentoring is being inclusive, listening to individual team members' interests, and defining what success looks like for the individual.

Molly and her husband, both New Orleans natives, relocated to Birmingham 7 years ago. In her free time, Molly enjoys traveling and running. She spends many weekends at a local horse farm with her two daughters who are 11 and 13.

The Culture Blog

A culture and career that’s altogether, better.


Hardware: Or How I Learned to Stop Worrying and Love the Barcode

| Culture, Life at Daxko, Technology, Workplace | No Comments

Hardware calls are something a lot of folks on the Frontline dread. Alverado this, Motorola that, ensuring that ActiveX is all set up and that you’ve got the proper drivers…


Spring 2016 Impact Day

| Community, Culture, Healthy Stuff, Life at Daxko | No Comments

Twice a year, Daxko closes its offices for team members to volunteer in the community. We held our Spring Impact Day last Friday, and it was extra-special because it was our…

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What I’ve Learned About Pre-Launch, Post-Launch

| Communication, Culture, Free Career Advice, Life at Daxko, Talent | No Comments

In February, I moved into a new role on the Implementation team. I am now a Project Manager, helping our Net Ventures customers come over to the Daxko platforms. Coming…

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Daxko’s Sorting Ceremony

| Culture, Life at Daxko | 3 Comments

If you know me at all, you know that there are two things I really cannot live without: fudgy brownies from Crestline Bagel, and Harry Potter. In fact, I love…

Daxko Believes in Giving Back .

Naturally, as both a company and as individuals, we strongly believe in our responsibility to give back. As such, we established a 501(c)(3) called the Daxko Foundation.

Daxko team members participate in semi-annual Impact Days, in which team members take a day to work outside of the office to give back to our local community. Most recently, Daxko worked with the Greater Birmingham Humane Society, Habitat for Humanity of Greater Birmingham, and the Young Women’s Christian Association.

Additionally, other projects beyond the Y have included sending care packages to U.S. troops in Iraq and Afghanistan, internal fundraising for Haiti relief, and other similar projects as the need arises.

We believe focusing on our local community is the most effective way for us to make a lasting and meaningful impact.