All posts by Delphine Carter

Web Resources for all YMCAs: An Introduction to Open Y

We live in a world of resource constraints. That’s true no matter your budget. At some point, the need always surpasses the ability to meet it. What’s a good solution? I think it’s all about fighting our inner two-year-old and sharing more.

If you need a WIFM (what’s in it for me), how about innovation and growth? When teamwork happens the way it’s supposed to happen, amazing things can come out of it. When everyone in a group is equally invested in the greater goal, the result is everyone working faster, finding mistakes more easily, and innovating better. Drawing on the knowledge of others is crucial in getting to the best result. This concept has spawned an entire movement of sharing.

Ever heard of open source software or collaborative work environments? These are two examples in the technology world where individuals come together and contribute to something in the hopes of making it better. Just like our parents told us, the concept of sharing is wildly successful. And now, sharing is impacting a non-profit movement that Daxko has been supporting for 10 years: the YMCAs. Behold the Open Y initiative.

In 2016, a small group of Ys recognized that they had access to modern, engaging website development resources that weren’t available to all Ys. Rather than taking the path of least resistance and merely hoping someone else would solve the problem, these leaders came together and decided to be the change by developing their content management systems on the open source functionality, Drupal 8. What this means is that every Y can now make use of the development that these few pioneers started. And every time someone develops something new with this source, they can publish it for others to use as well.  At the Open Y Summit last week, it was invigorating to see this trend of collaboration come to life and open the eyes of 130 people, all focused on bringing greater opportunity to the YMCA movement.

Working outside of your own association can seem tedious and time-consuming. However, as the Open Y has already shown, bringing unique minds together is worth it because when a group of people focuses on achieving a big, common goal they create new, synergistic energy. This is how dreams of moon shots become reality. As a vested partner in the YMCA movement, I’m honored to be able to contribute to this new reality.

Want to learn more about Open Y and see how you can play a role in change?

Register to attend “An Introduction to Open Y” on Thursday, October 12, at 1:00pm CST. Nathan Maehren (Sr. VP, Digital at YMCA of the Greater Twin Cities) and Courtney Glover (Director of Digital Strategy at YMCA of Greater Houston), both part of the original group that started Open Y, will walk us through how this initiative came to be and how you can help it grow.

Mission Critical

New-Critical-Role

Please help me welcome the label “CRITICAL” to the Daxko Engagement Index! “CRITICAL” has recently been added to enhance the 5 labels currently shown. As a reminder, this label advises you to whether a unit is likely to terminate their membership in the next 90-days.

Critical: This member has a significantly low probability of staying within the next 90 days

Low: This member would have a low probability of staying within the next 90 days.

Medium: This member would have a medium probability of staying within the next 90 days.

High: This member would have a high probability of staying within the next 90 days.

New: This member joined less than 90- days ago and is too new to have a score.

What makes “CRITICAL” units different from those with the standard “LOW” label? History.  We know from studying thousands of units that certain attributes make a unit much more likely to terminate in 90-days.  You will see your group of “LOW” units decrease as the bottom 12% (approximately) moves to this new label.

To be clear, it’s not just one attribute or behavior that makes a “CRITICAL” unit at a higher risk. It could be a combination of a few things or the absence of something.  For example, the algorithm has shown that young adults who pay by invoice or have set expiration dates have a significantly increased risk of canceling. If a young adult pays by invoice, has very low check in’s and a history of terminating frequently, then it’s likely they will receive the new “CRITICAL” label.

What should you do with this new label? Try creating a very targeted initiative out of it. Build a group of active units and members where the primary is between 18-28 years old and has a “CRITICAL” label. Then, send them an email with a new opportunity or call them personally to see how they are doing.  You’ll be amazed at the responses you’ll receive.

Each month we work to improve the Daxko Engagement Index by adding in new attributes or factors and then testing our results. The best test, however, is your feedback. Please remember to click on the label when you see a unit that you feel has been misrepresented and complete the 3 short questions. We take your feedback and implement immediate adjustments as needed.

Thanks for everything you do for your members!

Delphine Carter

Updated Engagement Index released today!

The Engagement Index label you now see on each member in Daxko Engage is based on our newest model where we added more variables to improve its accuracy.

Daxko Engagement Index

Thank you for all the submissions on the Index’s accuracy! The variables that were added to make this the smartest Index yet were derived from the information YOU sent.

What’s coming next?

  • We are thinking of adding a “critical” label to highlight the units with the greatest risk of leaving so you can take action immediately.
  •  We are looking into taking the Engagement Index to the member level instead of the unit level.

We still need your help!

We’re still working to improve the Daxko Engagement Index. Here are some things the Daxko team would love to know:

  • How are you using the Engagement Index?
  • What do you think of the ”critical” label idea?
  • Do you think the “low”, “medium”, “high” labels are accurate?

Post a comment below or submit your feedback HERE

Need more information on the Engagement Index?  Go to this earlier blog post Daxko Engagement Index.

As Alex said in an early post, keep the feedback coming!