Video is engaging and entertaining, and is being used more and more in email campaigns.
Did you know that including video in an email can lead to open rate increases of 19% and click-through rate increases upwards of 50 percent?
Boosting email engagement using video is now easier than ever in Daxko Engage. Using our new video option in the email editor, you can add video to your digital marketing strategy.
Adding video to an email in Engage
After dragging a video placeholder block into your email design and adding your video link, the email editor will automatically display a play button and static image.
Want to customize further? You can change the look of the play button and the image that represents the video.
What your recipients will see
When someone opens your email and presses play, a browser window or video app (like YouTube or Vimeo) will automatically open to play the video.
Why do I have to link to the video instead of uploading it?
The best practice for using video in email marketing is to host the video elsewhere and link to it using an image. Having to download a video from inside the email (as opposed to just linking to it) causes less views, uses more data, and makes the email more likely to be deleted.
This new video option is available in Daxko Engage today, January 17, 2018. Manager-level users with access to the email editor can check it out in the live site.
Questions? Email email@example.com.