As we roll into Thanksgiving, I think about how grateful we are for our wonderful YMCA, JCC, and community center customers. On the sales team at Daxko we spend a lot of time counseling the people we serve about pain points at their organization. We love to be part of the solution for these organizations!
Specifically, this year there are 5 areas in which we have been working with YMCA, JCC and other software customers to move the needle:
1. Clear Messaging
Some of our customers struggle with messaging that defines who they are and this is the most important thing our customers can do. They have to show what they stand for so that the community will want to be a part of the cause.
Tom Massey of Daxko’s T2 Consulting is an industry expert in creating vision and leadership. T2’s Lori Swann helps nonprofits with marketing and messaging.
2. Scalable Tools
Tracking and communication tools are needed, but many YMCAs, JCCs, and community centers are unsure of how to begin a concentrated engagement effort. With staff outnumbering members 270:1, it is vital for nonprofits to be systematic about staying relevant to the members they serve. Watch the video on how the South Hampton Roads YMCA is using our software tool, Daxko Engage, to engage members in a systematic way.
3. Identifying Targets
How do you know which members at your organization need to be engaged with, and when? This is something we see quite often and it can have a complicated answer, which is why it is so important to stay organized. Software engagement tools can help with this. Watch the video on how the YMCA of the Pikes Peak Region is using Daxko Engage to reach out to specific members as they come into their facility.
4. Innovative Offerings
There has to be a match up between community need and programs/services provided. Our customers must ask themselves, “What motivates my members to be committed to healthy living?” Mike Spezzano from Daxko’s T2 Consulting group is the master of coming up with innovative offerings for nonprofits that focus on healthy living.
Strong, effective partnerships in the community are essential to propel healthy living. A few examples of partnerships for YMCAs, JCCs, and community centers would be hospitals, corporate wellness programs, local weight loss programs, etc.