5 Ways to Work Toward Nonprofit Success

By | Engagement, Industry, Mission Delivery, Programs | No Comments

As we roll into Thanksgiving, I think about how grateful we are for our wonderful YMCA, JCC, and community center customers. On the sales team at Daxko we spend a lot of time counseling the people we serve about pain points at their organization. We love to be part of the solution for these organizations!

Specifically, this year there are 5 areas in which we have been working with YMCA, JCC and other software customers to move the needle:

1. Clear Messaging
Some of our customers struggle with messaging that defines who they are and this is the most important thing our customers can do. They have to show what they stand for so that the community will want to be a part of the cause.
Tom Massey of Daxko’s T2 Consulting is an industry expert in creating vision and leadership. T2’s Lori Swann helps nonprofits with marketing and messaging.
2. Scalable Tools
Tracking and communication tools are needed, but many YMCAs, JCCs, and community centers are unsure of how to begin a concentrated engagement effort. With staff outnumbering members 270:1, it is vital for nonprofits to be systematic about staying relevant to the members they serve. Watch the video on how the South Hampton Roads YMCA is using our software tool, Daxko Engage, to engage members in a systematic way.
3. Identifying Targets
How do you know which members at your organization need to be engaged with, and when? This is something we see quite often and it can have a complicated answer, which is why it is so important to stay organized. Software engagement tools can help with this. Watch the video on how the YMCA of the Pikes Peak Region is using Daxko Engage to reach out to specific members as they come into their facility.
4. Innovative Offerings
There has to be a match up between community need and programs/services provided. Our customers must ask themselves, “What motivates my members to be committed to healthy living?” Mike Spezzano from Daxko’s T2 Consulting group is the master of coming up with innovative offerings for nonprofits that focus on healthy living.
5. Partnerships
Strong, effective partnerships in the community are essential to propel healthy living. A few examples of partnerships for YMCAs, JCCs, and community centers would be hospitals, corporate wellness programs, local weight loss programs, etc.

Nonprofits in the News

By | Industry, Mission Delivery | No Comments

Here at Daxko we want to recognize great work and notable happenings in the markets we serve. That is why we have started our newest continuing blog series focused on the weekly news in the member-based nonprofit arena. Enjoy!

The new Haverford Area YMCA is now open to replace the smaller Main Line Y in Ardmore. This new YMCA features three pools, eighty pieces of workout equipment, and two 2-story water slides.

The Lynch-van Otterloo YMCA recently announced that they will offer the national Livestrong program thanks to a grant from the Lance Armstrong Foundation. This program is designed to help those dealing with cancer and cancer survivors live healthy, active lives.

London’s first American-model Jewish Community Center is now open in Camden. The facility, named JW3, is a “play on the local postcode, NW3,” and will feature a nursery, medical clinic, theater, sports facility, kosher restaurant and bar, “Zest”, library, and synagogue.

Engaged Members Refer Friends and Family, Here's Why

By | Engagement, Industry, Mission Delivery, Organizational Health | No Comments

Did you know engaged members are 10x more likely to refer friends and family?

Engaged members are excellent promoters for your non-profit. However, not many associations are using engagement metrics to make strategic decisions. Often, lack of staff, resources, or expertise is the reason engagement metrics are not commonplace.

According to the 2013 Nonprofit Engagement Data Management Study, roughly two-thirds of respondents reported that they saw a correlation between their engagement data and other key indicators, including larger annual fundraising amounts, larger donations, and improvements in constituent/donor retention. Not only that, but nearly half of respondents saw a positive correlation between engagement and event participation.

More than a third of organizations in this survey also expressed an interest in investing in evaluation projects for member engagement data. And, 1 out of 4 of those surveyed plan to add new systems in the coming year to begin to “improve their management of this type of constituent data.” With this in mind, it is clear that non-profit organizations are working to become savvier about engagement metrics and practices in order to engage and connect with their members.

Knowing that engagement with members is increasingly important, what’s your engagement strategy?  Do you plan to track member engagement more closely in the coming year? If so, how will you gather engagement metrics?

Sources: Gallup Research (http://www.gallup.com/home.aspx) and The 2013 Nonprofit Engagement Data Management Study (http://www.nten.org/blog/2013/05/16/the-2013-nonprofit-engagement-data-management-study-a-graphic-report)

3 Steps to Think Like a Donor

By | Fundraising, Industry, Leadership, Organizational Health | No Comments

We have written so many times about engagement from the membership perspective.  But, engagement is also important when thinking about donor relations and your non-profit. Veteran fundraiser, Harvey McKinnon’s excellent book, The 11 Questions Every Donor Asks and the Answers all Donors Crave: How You Can Inspire Someone to Give Generously, helps non-profits think like those donors. Connecting with and engaging these donors is the key to successful and rewarding fundraising campaigns at your association.

  1. “Why me?”  McKinnon points out, whether spoken or not, is a donor’s first question. He says “…by asking it, the donor is trying to situate himself in the world or at least in your world.” For successful donor relations, donors want and need to know that they are important for reasons other than their checkbook. As a donor, I don’t recognize my importance to an organization and you know what? I need someone to tell me.
  2. “Why your organization?” The first answer that comes to many people’s minds is, “we do good work.” Think about this though, many organizations do good work. You need to dig deep enough to find your organization’s distinguishing feature which McKinnon calls your “unique selling proposition.” What is your unique selling proposition? Your stories. McKinnon reminds readers that people will most likely forget facts, but they will remember stories that trigger their emotions. These stories are why your organizations deserve support.
  3. “Will my gift make a difference?” This is a question that you know the answer to. Staff members at your organization are on the front line everyday either helping shape or watching the transformations of these donor relations stories. Your members, the people you serve, all have real life stories. Share these stories. Donors want and need to see that their support changes lives. McKinnon points out that donors need this assurance. And you know what? The donors may be so moved by the expression that they may feel compelled to give even more…

We will continue to explore these questions and others your donors may ask when considering a contribution. McKinnon’s book provides an excellent reminder that looking at donor relations from the donor’s perspective helps them understand exactly how their contribution helps the organization and drives the mission.