Member Engagement Solutions for the New Year

By | Engagement, Industry | No Comments

The New Year is here! We’re getting our bottles of champagne and 2018 hats ready, but do you feel set up for success in 2018? If you don’t feel ready to ring in the New Year, our Engagement Automation solution makes your job of engaging and retaining members, including new January Joins, so much easier. Daxko Engage lets you visualize your data, tell your story, and take action, setting you up for more success in January and throughout 2018.

Here’s how we do that:

Visualize Your Data
Daxko Engage provide visibility into important metrics like email analytics, but Engage also offers predictive analytics to develop your fundraising and marketing strategy. The Retention and Donor Indicators give your staff metrics to build campaign strategy based on your own data. Build smarter campaigns, tailored to the right audience using our Indicators as your guide.

Want to know exactly who’s at risk to terminate before you get that breakup call? The Retention Indicator tells you who to target so you can re-engage them rather than have to try to win back a terminated membership. The Donor Indicator shows your development staff the members that are most likely to donate if asked, giving them a huge advantage as they build campaign communication.

Tell Your Story
Not only do you gain Daxko’s marketing, communication, and data expertise, our Daxko Engage experts manage a multi-channel communication system on your behalf. We’ll focus on building and delivering the right messages to engage new members, win back terminated members, and recognize members on their special days. You’ll have more time to focus on telling your story through seasonal and highly targeted initiatives. Once you can visualize the areas you need to focus, your time is freed up can be a more effective storyteller, able to develop and deliver content to drive the metrics you need to meet your marketing and fundraising goals.

Take Action
Daxko Engage is the tool that lets you execute your entire marketing and fundraising strategy from start to finish. Use our robust email platform to shape your content and deliver it to your members. You don’t need any coding skills with our easy-to-use email builder and you can easily segment your audience into targeted groups to make sure the right audience gets the right message. Your members will love getting highly personalized communication and your staff will love how easy Daxko Engage makes shaping and delivering their marketing and fundraising campaigns.

4 Club Operating Procedures that Ensure Efficiency During Peak January Join Time

By | Industry | No Comments

With the new year just around the corner, now is a great time for health club operators to ensure that good operating procedures are in place to handle the January Join frenzy.

  1. Online Joins

We live in a digital age – make joining your gym easy on potential new members. By allowing online joins, your prospects can join when it’s most convenient for their schedule. Industry statistics show that online joins boosts membership sales 10-15% per month, without adding additional staff.

  1. Proactive Account Updater

Does your billing software provide a service that automatically updates account information such as expiration dates or reissued card numbers? Help reduce card declines, additional fees and staff frustration by partnering with a software provider that allows for a better payment experience for your members and your staff.

  1. Optimizing Revenues (link to additional content piece)

In what ways could you optimize revenues and staff time next year? Check out our piece on the Top 3 Ways to Boost Your Club’s Bottom Line in 2018.

  1. Member Engagement

One last essential item to consider is how you will communicate with your members, new and old. According to the IHRSA Retention Report, “almost 90% of club members say they value communication from staff members.” Do you have the right tools in place to help automate some of this communication, such as a CRM or a Mobile App to stay in touch with members on the go?

Interested in learning how Daxko Spectrum can help streamline your processes and help grow your business? Contact us at sales@daxko.com.

The Top 3 Ways to Boost Your Club’s Bottom Line in 2018

By | Industry | No Comments

Is improving your club’s bottom line on your list of new year’s resolutions? If so, read on. We have 3 ideas to help you generate more revenue to make 2018 your club’s best year yet!

  1. Recurring Revenues

Is your business model set up as pay-per-class or monthly recurring revenues? Businesses that incorporate a recurring revenue model (RRM) tend to make more money than pay-per-class-models. RRM allows you to forecast cash flows, ensures you are covering fixed expenses, contributes to client retention and strengthens your bottom line. Don’t just think about your membership dues when evaluating your revenue model; you can also roll child care, locker dues, massage packages, private lessons, personal training and camp into monthly recurring billing.

  1. Point of Sale (POS) Transactions

Do you have various items that you sell throughout your facility? Point of Sale transactions allow you to quickly recognize extra revenue such as gift cards, one-time child care fees, and more. From front desk to the pro shop, spa or café, allow your members and guests the freedom to make purchases and payments throughout your club. You want to ensure your software provider allows for easy end-of-day reconciliation, next day funding, and back-office integration.

  1. E-Commerce

A quick way to capture more sales opportunities is having your club management software integrate with your website. This enables you to provide online joins, program registration and appointment booking. Boost your membership sales, manage club services and create a paperless environment–without adding new staff–by giving your members and potential members the power to self-service on their own time.

Are you ready to have your biggest year yet? Does your club management software help you run your facility in a way that will maximize your revenues? Contact us at sales@daxko.com to learn how Daxko Spectrum can power your organization in 2018.

You’re Likely Leaving Your Most Powerful Tool in Your Toolbox

By | Data, Industry | No Comments

Probability and the Power of Narrowing Uncertainty

When it comes to data and making decisions, most of us leave an incredibly valuable tool sitting unused in our proverbial decision-making toolboxes. PROBABILITY is the likelihood something will or will not happen. You may know it as “the odds”.

We don’t use this tool because we may not have wrapped our heads around what it means or can do for us – acceptable, we can learn. Some don’t use it because we think it’s no better than what we’re already doing – a lost opportunity, let me convince you why. 

So, what is this and why is it important?

In order to understand probability, do not search on the internet for the term until you finish this article. One of the first things listed in search results is how a coin toss has a 50/50 chance of landing on heads or tails. Herein lies a common misunderstanding of probability’s value. Yes, that’s true for a coin. It is not true in many other comparisons, and it’s temptingly easy to interpret equal chances as meaning the odds don’t matter or that answers are unknowable. This is far from the case.

There is a true story of a world leader deciding if he should authorize a now infamous military action and he says on record, “this is a 50-50 shot” while deciding. Only it wasn’t. The official probability calculations he held in his hand were a more than 63% likelihood of the operation being successful (less than 37% change of it being unsuccessful). He authorized the action and it was successful. According to those statistics, the best answer was “yes”. The odds were in his favor.

Question: So why did an experienced leader say it was a toss-up decision? He would have talked about those same odds much differently if he was using them to pick the winner of a sports tournament, with a clear favorite and an underdog.

Answer: There is a pervasive gut tendency to think things are either a sure thing or unknowable. The reality is much closer to likely or unlikely. Throw in a healthy dose of not wanting to be wrong, and we have a recipe for saying something can’t be known, when degrees of certainty are actually quite knowable.

I’d like to make the case that this affects everyone reading. We come to conclusions and make decisions every day based on what we expect to happen. We often do so with minimal information backing up those expectations. The value of harnessing probability is that it examines how certain you should be and how right you’ve been in the past. Probability tells you that if there are 4:1 odds something is likely to happen, the right answer is “yes!”, and not “maybe” or “I don’t know”.

Tune in next time to understand how you already have member retention and donor probability at your fingertips. Want more information on Daxko Decision Analytics? Click here to get an overview of all the exciting things we offer, including Daxko Vault and the Daxko Membership Index.