5 Tips for Conquering Your First Job Out of College

By | Culture, Free Career Advice, Grow Your Career, Job Hunt, Life at Daxko | No Comments

How am I feeling now that I’ve been at Daxko for a couple of months? Pretty good! Each day is a completely new challenge, and it’s quite a change of pace from college life. Whether you’re about to jump into your first full-time job out of college or you’re starting a brand new job, there are a few things you can do to make a new career experience as awesome as possible.

#1: Be adaptable and flexible. Every day on the job will bring new challenges, so adaptability is key.

#2: Lean on your team. My team has helped me with the transition from college life to work life, and believe me, it’s been quite a change of pace!

#3: Take on challenges. The most exciting project I’ve tackled so far was doing QA testing for corporate memberships in our software. This allowed me to gain an in-depth working knowledge of a new product enhancement. It was also fun looking at this new addition from the perspective of our customers.

#4: Have fun outside of work. When you’re given the chance to bond with your team outside of the office, take it! This provides a platform to get to know your teammates in a more casual and in-depth setting.

#5: Keep learning. No one ever knows it all, so make sure to learn, absorb, and master as much as you can.

Take it from me – it can be tough to get used to the demands and schedule of a full-time position, but these tips can help boost your confidence on the job and make your days better and more productive!


Cole Fournier is a Customer Success Advocate who loves trendy restaurants and playing guitar.

2 Months at Daxko

By | Culture, Grow Your Career, Life at Daxko, Rewarding Careers, Team Member Spotlight | No Comments

I’ve been at Daxko for a few months now, and it’s been a great experience so far. I came to the company from the hectic retail world, where I rarely got a full weekend or holiday off. Even though Daxko life is busy and we work hard, I’m grateful to now have much more stability in my life. In fact, my life is stable enough for a dog now! I’m the proud owner of a black lab puppy named Samson, and I spend most of my weekends hanging out with him and taking him to the park.

One of my favorite Daxko events that has happened so far was our Spring Impact Day back in May. My team helped clean up the Lakeshore Trail right outside the office, and it was a great bonding experience; I got to talk to people I don’t have the chance to talk to on a day to day basis. My team also had a fun get-together at Colby’s house when I was still very new in my role. This was a good opportunity to meet everyone on the team and just hang out outside of the office.

Have there been challenges in the first few months? Of course. The most difficult thing for me has been picking up everything that goes into the Customer Success Advocate role. It’s not just answering customer questions about our software – we have to learn the software first. Our customers hold us to high standards and expect all of Customer Success to know our stuff regardless of our tenure. Fortunately, everyone on my team is willing to help and answer questions. Along with challenges, there have already been opportunities for me to take ownership. I worked closely with our Solutions Analyst team on a sales tax project that was crucial to our Kentucky customers’ operations to ensure the Customer Success team was prepared. This was a great opportunity for me to take charge of a task, and I’m grateful to my team lead for entrusting me with it.

My job has been everything I thought it would be, and more. And Daxko as a company lives up to my expectations. I appreciate the transparency, how the company gives team members a voice, and how our culture is inclusive. It’s definitely unlike anything I’ve ever been part of before, and I am enjoying every minute.


Gerard Ramsey is a Customer Success Advocate who likes Spider-Man and cookies and cream ice cream.

Email Design Mega No-Nos

By | Engagement, Industry | No Comments

Did you know? Your design choices impact deliverability.

The truth is out – when it comes to email marketing, your inbox DOES judge a book by its cover.

Sending email initiatives through Daxko Engage allows your team to strengthen your community outside of the walls of your facility. However, if your design or content is off, your emails may not be as effective as they could be.

Your messaging should clearly show who the email is coming from and what action the reader is expected to take – all while making connections and establishing trusting relationships.

It is easy to make a mistake. Not only are your readers able to see those mistakes, Internet Service Providers are actively looking for any slip-ups to protect their readers. Stay alert when designing, and avoid these five frequently made mistakes that tend to send emails to junk folders.

  1. NOT ASKING PERMISSION

Before emailing anyone, you are responsible for getting their consent.  It may be considered “implied consent” when members give you their email addresses; however, it is still better to ask. In the case that they do not want to receive emails from you, they could mark your IP as spam, which affects your overall reputation and deliverability.

  1. LACKING PERSONALIZATION

Remembers to always ask yourself, “Would all recipients care about this content now?” Additionally, if you are using merge tags, make sure your source data is correct. For example, if you’re using the First Name field to document a preferred name, a member could potentially receive an email that says, “Hey Robert ‘Bob’!” – not an ideal experience.

It also helps to put a face to the content you’re sending out. Using a generic “noreply@domain.com” from address implies that the conversation is one-sided. Similarly, it tends to be better to use personalization in the From Name field. An email coming from the Daxko Family Center is relatively generic, but if it is coming from Daxko Family Aquatics or from a person’s name they recognize, the recipient will have a much better idea of what to expect within the email.

  1. OVERDOING IT WITH IMAGES

While the poster you created for an event may be perfect to hang on the bulletin board, there are three reasons you shouldn’t use that poster image in an email.

  1. Spam filters will see a single image with no text and presume the content you are sending to your subscribers is spam.
  2. When viewed on a mobile device, text may be difficult to read due to mobile responsiveness.
  3. If the recipient does receive your message, images may be turned off by default leading to the message being ignored or unsubscribed from.

Similarly, you wouldn’t want to have an email with a whole lot of images and little text. Keep it as simple as you can.

  1. USING SPAMMY LANGUAGE

There are three things to watch out for in the Subject Line and Body content of your email.

  • Certain words can trigger spam filters including: hurry, free, lifetime, risk-free, and many more. Hubspot has an all-inclusive list of words to avoid that we encourage you to check out.
  • USING ALL CAPS IS DANGEROUS.
  • Finally, it is best to avoid exclamation points!!!
  1. NON-COMPLIANCE WITH CAN-SPAM REGULATION

If you’re an email marketer, you’re likely familiar with CAN-SPAM or, most recently, GDPR – which only affects customers in the EU. But, what if you’re a program director who occasionally sends out emails? While I encourage you to review email regulations if you are sending out emails, a good rule of thumb is to include an unsubscribe link and mailing address on all email communications.

Take this opportunity to BE PROACTIVE with your email deliverability. This includes asking members to opt-in; being thoughtful about email formatting, volume, and content; and reducing bounces by cleaning up member data.

Check your communication tool’s analytics to ensure you do not have a high number of bounces or unsubscribes, and when in doubt, do not hesitate to reach out to your support team for guidance!