3 Easy Ways to Impact Your Bottom Line in 2018

By | Data, Daxko Operations, New Features & Updates, Payments, Programs | No Comments

We’re constantly releasing new features and services at Daxko – there are a few in particular that we don’t want lost in the shuffle! These three developments can make a major impact on your bottom line.  The question is: is your team taking advantage of everything Daxko has to offer?

#1 | DRIVE REVENUE WITH EASE

From personal training to swim lessons, sessions sold in bulk can be lucrative, but cumbersome to manage.  Our “Program Packages” feature within Daxko Operations was designed to combat just that.

Your members can now redeem sessions from an instructor’s smartphone or tablet while on the go, electronically sign once complete, and see remaining sessions at a glance. With these sales now organized within Daxko, you’ll enjoy the benefits of resource tracking, staff accountability, and reporting available at your fingertips.   To set up your sales sessions, contact our Customer Success Team today!

#2 | PROTECT YOUR MEMBERS…AND ORGANIZATION

If your business is still not processing EMV chip card payments, now is the time to make the technology upgrade.  Why?  Your business becomes liable for fraudulent charges if it isn’t equipped with the right hardware to process chip payment cards due to the EMV Liability Shift of 2015.  To protect your business and members’ data, Daxko now offers EMV-compliant card payment terminals that are fully integrated with Daxko Operations as part of our credit card processing services.  If you’re ready adopt the chip and prevent potential losses, click here to learn more about Daxko Payment Services or reach us directly (wtaylor@daxko.com).

#3 | UNDERSTAND YOUR BUSINESS BETTER

We’ve taken reporting to another level.  With the release of the Daxko Dashboards, you can visualize and understand your membership and financial data like never before.  Our user-friendly, interactive dashboards are embedded into Daxko Operations, giving you important metrics within a few clicks.  Enjoy tracking trends, analyzing performance, and making faster decisions with confidence and ease.  To learn more, click here.

 

 

Improving Club Management with Technology Part 2: CRM Software

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In the first segment of our 5-part improving club management with technology, we discussed all the ways allowing your members the convenience of online joins and services will improve the member experience. Now, we’ll delve into tools that will allow you to reach members on a deeper level.

We can’t cover the topic of improving club member experience with technology without touching on CRM (customer relationship management) as a tool to understand and cater to your members and prospective members on a deeper level.

CRM is more than a more marketing automation tool – it unites sales, marketing and customer service across a single platform. Having a CRM in place boosts efficiency. Simple manual processes that take several man-hours can be streamlined into automated systems.

Below are a couple of examples of processes that could be automated so that one or more staff members can focus on building relationships with your club members.

New Member Onboarding
Do you know what your members are up to after their first visit? The first 120 days of a new member’s experience are crucial to helping them adopt new habits, feel comfortable in their routine and to help them find community at your club. Utilizing a CRM tool will allow you and your staff to see how active they are and what types communication and in-person interactions a new member has received.

Member Retention
New member engagement is critical, but don’t disregard those amazing members you’ve already got!

According to IHRSA, “While it’s easy to get swept up in sales and marketing outreach to attract new members, it’s critical for health club owners to spend just as much time on the ones they’ve got. It is proven that successful retention of members not only increases profitability, but will reduce the necessity to perpetually sell to a shrinking market.”

A couple of tips before you start to automate pieces of your member experience:
1. Know your audience – tailor your message based on demographics and interests. It’s better to build out multiple experiences based on different demographics if you can.
2. Consider the entire member experience before you hit SEND. Does the communication fit within the brand guidelines?

Member Feedback
How are you currently gathering member feedback? Do you store that information in your club management system under each member’s profile? Are you only looking at current members, or do you reach out to cancelled members as well?

CRM is a powerful tool to house member feedback and use it proactively! Here are some tips on soliciting feedback and using it to make your members feel more included at your health club.
” Reach out to both cancelled and current members for feedback. This will ensure that your most critical issues (like the ones that might have caused a cancellation) are not overlooked.
” Incorporate feedback into a member profile in your club management system This will allow you to see trends and make improvements to your facility or member experience.
” Compile feedback and use it as a tool to prioritize improvements and trainings at your health club. also allow you to view a member’s profile and see patterns of behavior and how they may or may not be related to reported problems at your club.
” Update members and cancelled members on the issues they’ve reported. Nothing is more frustrating to a member than completing feedback surveys and then never hearing about it again. By utilizing a CRM tool your staff will be able to see feedback in a member’s profile and staff can provide updates to the member as appropriate. Best of all, staff can build reports around this data collection and look for trends.

Be Like a Bee: 5 Lessons Beekeeping Can Teach us About Work

By | Building a Company, Communication, Culture, Healthy Stuff, Team Member Spotlight | No Comments

My interest in beekeeping started at a farmer’s market. There’s always a booth with local honey at the farmer’s market I love to visit at the beach. When I visited for the first time, I sampled many different types of honey and other bee products. I also got into a conversation with the beekeepers at the booth and found out about the many uses for honey, how it’s made, and about the importance of bees. I was intrigued ever since that day!

My father-in-law loves honey, so whenever I travel, I always pick up local honey from whatever city I visit. After doing this several times, I decided it might be worthwhile to consider keeping bees and harvesting my own honey. That, paired with the fact that my husband has called me “Sue Bee” (the name of a brand of honey) for years, cinched that beekeeping needed to become my hobby.

Bees are fascinating creatures. They live in a colony made up of worker bees, drones, and only one queen bee, and all play a specific role in the survival of the hive. All worker bees are female and literally work themselves to death. They are essential to a colony and have many different roles. To name a few jobs worker bees do:

  • Foragers: These bees leave the hive and bring back pollen and nectar.
  • Nurses: These bees feed larvae, as well as tend to and support the queen.
  • Temperature controllers: These bees ventilate the hive to ensure the honey temperature is right.
  • Builders: These bees keep the hive clean as well as provide wax to construct the hive.
  • Security guards: These bees defend the hive and keep out pests.

Who run the bee world? Girls!!

The male bees are called drones, and their only purpose is to fertilize new queens from another hive. Drones are very lazy, though. They like to stay in the hive and eat honey until the worker bees decide they’ve had enough and kick them out. Once a drone fertilizes a queen, it dies.

There’s also the most important bee in the hive – the queen bee. She’s the only member of the colony who lays fertilized eggs, and the other bees tend to her every need since she keeps the colony growing. She lays about 2,000 eggs a day and lives for 2 to 3 years if the hive stays healthy. Although every bee plays a different role, they’re all doing their jobs for one goal: ensuring survival of the colony.

A bee colony is like a team, with everyone working toward fulfilling a mission. But the hive must be healthy. If it’s not, the bees will leave or not survive (this actually happened with my first colonies). It reminds me a lot of the workplace. If your work environment isn’t healthy, you’re more likely to want to leave. Fortunately, bees can teach us a few lessons we can apply to our own lives.

#1: Trust the bees.

Lack of trust is the cause of many issues in the work environment. Although the bees have many different roles, they demonstrate and can teach us about trust. Bees build trust by taking care of each other and teaching each other. Simply stated, they have each other’s backs. As they develop and grow, they get promoted into bigger roles in their colony. If they run into an emergency, no matter their new role, they can always jump back in and help defend the hive. Bees also make sacrifices for the betterment of the hive. Worker bees die if they attack, as they use their stingers to protect. Drones die after they fertilize a queen. It’s important to trust your team and to make yourself vulnerable. Having trust as the foundation can make a strong, synergistic team.

#2: Don’t be like the drones! Work hard or buzz on out.

Drones have an important role to ensure the success of the bee population. However, most of their life, they just sit around and mooch off the hive while the worker bees are working hard. Drones do not clean the cells, they do not protect the hive, they do not make honey, they do not help with the temperature controls, they do not nurse the babies, and they do not go out and forage. They often stay in the hive, get in the way, and eat on the honey which should be stored up and saved to help the hive survive the winter. In the end, the worker bees kick the drones out once winter arrives.

Honeybees teach us to do our part and to work hard and diligently. Avoid being categorized as a drone and do your part! The Rock makes a good point: “Be humble, be hungry, and always be the hardest worker in the room”. Having that mindset sets you and your team to achieve great things.

#3: Communicate clearly, honey.

Bees communicate through movements and pheromones. In order for bees to let their “teammates” know where a good source of food is, they will do the waggle dance to share the location. If a worker bee uses its stinger, it sends out a smell that alerts the hive of an intruder, so then they all are aware. The queen sends out pheromones to communicate to the hive that she is alive and healthy. They know very quickly when she is not. Clear communication allows the hive to work as one strong operation. Without it, the bees would swarm. In the end, they all do their part to survive. At work, it’s important to communicate effectively and to create and reinforce clarity within your team. Doing this leads to happier team members and sets them up to work in a successful environment.

#4: Bee an advocate.

Bees will defend their hive and protect the queen at all costs. Not only do they secure the hive and have emergency plans in place, but they continue to train each other on the importance of survival. In the workforce, it is important to be an advocate for your company. We must defend against our competitors and continue to produce outstanding results to provide to our customers. Work hard, believe in the mission, live and breathe your company’s core values, and be proud of the company you protect and contribute great success to!

#5: Bee Mindful of the Mission

In the end, bees work hard to survive. Don’t we all? One of their main goals for survival is to produce honey and to continue storing it up to live on. Honey is not an easy product for bees to make. To make it, they swallow a full belly of nectar and then after a while, regurgitate it into a bee cell and control the temperature by flapping their wings to ensure it sets correctly. It’s a long process, however, honey has been around since ancient times and is still praised for its benefits and taste! To name a few benefits: helps relieve seasonal allergies, relieves coughs and colds, serves as an anti-bacterial agent, great for your skin, boosts your memory, provides nutrients to your body, boosts your metabolism, etc. The product is amazing!

We should learn from the bees. We want Daxko to be the ‘golden company’ throughout the health and wellness space, and we are well on our way! Like the bees, having a great, valuable product is important, but it is also important to love what you do and remember why you do it. Working with good people you trust, working hard and doing your part, having healthy communication among your team, and supporting and promoting your company help improve engagement. When you are engaged, you’re likely working in a healthy environment. When you’re working in a healthy environment, you’re likely to stay.

Not only do the bees help our environment, but they also teach us life lessons we can learn from and relate to. Save the bees and thank them for all they do! And if you want to learn more about beekeeping and have colonies of your own, don’t hesitate to reach out to me with questions.


Susan Walls is Daxko’s People Team Orchestrator who loves Jesus and her husband and daughters, enjoys karaoke and dancing, and likes picking out the perfect outfit for any occasion.

Improving Club Management with Technology Part 1: Online Joins

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The January join frenzy is upon us and we know health club operators are trying to find that magic formula to manage the chaos while still maintaining a consistent member experience. This series will show you simple and effective strategies to utilize technology to unburden your staff, and improve your club’s ability to provide exceptional member experiences.

The first installment of this series will help potential members self-serve as they make New Year’s resolutions and allow your staff to have more time to focus on creating an exceptional member experience.

Convenience
In today’s digital world, club management online options such as new member enrollment, purchasing personal training packages, scheduling appointments and updating personal and financial information are essential. Members and potential members enjoy the convenience of managing their own member experience. Having an online portal that integrates with your website allows you to engage your members at their convenience.

Your new January joins may feel uncomfortable having in-person interactions about their fitness program as they get used to being a member at your health club. Giving them online options will allow them to interact where they feel most comfortable and give them the space they need to start their health journey.

Staff Time
Today’s business environment requires a fast, flexible approach to customer services. By opening up online services, you will open a whole host of benefits for your staff and your members.

  • Give members freedom to join on their own schedule
  • Reduce data entry errors
  • Reduce the line and wait for members at the front desk
  • Overcome errors or frustration related to language barriers and handwritten forms with illegible handwriting
  • Give your members easy access to all kinds of information that will increase

Exceptional Experiences
It may seem counterintuitive but by allowing technology to take some of the load of club management, you’re really allowing for better member experiences all around. Think about it; all these benefits boil down to reduced member and staff time and frustration.

If you are able to save 5 minutes per transaction when signing up a new member, you’re improving the experience by 5 minutes – and when you’re processing multiple new members each day, that can make a significant impact on your bottom line. Another way to think about online services is having a virtual sales team at your fingertips. Online sales leverage the power of technology, creating new revenue streams while maximizing existing ones without adding overhead or sacrificing your member experience.

While the convenience of technology is great, you don’t want to lose the relationship aspect of joining a community. Offering online services does not have to take away from the member experience. One way to make that connection is requiring new members to tour the facility or have a new member orientation.