Catch Their Attention with CTAs

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With our recent release of Conversion Analytics from Daxko Engage email initiatives, it’s time we discuss effective CTAs. CTA is marketing short-hand for “Call to Action,” and it is a strategic tool used to get your readers to act on your message.

Your team sends a communication for one of three reasons – to inform, entertain, or ask. In any of these cases, your goal is to get the reader to take action on something whether it be to register for a program, join a group ex class, or sign up for child care. That’s where strategic CTAs come in handy. Our recommendation? The engagement button.

For action-oriented emails, you must begin with a segmented audience and a clear purpose. From there, design your messaging so that readers are clearly guided to the action you want them to take. Below are four ways to make clear and effective CTAs that drive results:


1.  Place it above the fold.

Above the fold refers to the upper front page of a newspaper with the most important story. The same idea applies with email communications. Your CTA should be “above the fold” on both a desktop and mobile device to encourage readers to act before losing their attention.

2.  Create a sense of urgency.

Use limited offers or deadlines to drives the reader to act now. Be sure to provide supplemental information outside of the CTA button to create a sense of urgency and timeliness.

3.  Make it pop.

CTAs should be vibrant in comparison to the rest of the content. White space can be an extremely useful tool if you’re aiming to make a button stand out. As far as what color you should choose? There is a good bit of debate. In this study by HubSpot, red beats green. However, there are many moving components that feed into your color choice. The important factor is that your button contrasts nicely with the rest of the content and evokes the emotion you want your readers to feel.

4.  Keep it short and sweet.

Similar to the overall message, your CTA needs to be concise. Use short phrases describing the immediate action. Examples include, “Register Now”, “Continue Reading”, or “Join Our Team.”


Take these quick tips and apply them to your email marketing campaigns. All emails sent to members can be revenue driving opportunities with strategic CTAs!


About Conversion Analytics

If you’re an email marketer, you likely rely on open and click rates to track success. But how do you know if your campaign to drive registrations, donations, or membership sales was truly successful?

Using Daxko Operations and Daxko Engage, you can now track more than just clicks and opens with conversion analytics. Because Daxko Engage is fully integrated with Daxko Operations, you can see true conversions tied to your email marketing initiatives for program registrations, donations, new memberships and childcare/camp.

DAXKO TMD: How to be Secure in an Unsecure (& scary) World

By | Culture, Professional Development, Uncategorized, Workplace | No Comments

If you haven’t tuned in or heard before, at Daxko we hold a monthly TMD (Team Member Development) series where we have different speakers or watch helpful videos on developing and improving our careers. For this month, Steve K. did a great job helping us all become “Security Heroes”.

Steve K. did a great job sharing some alarming security stats in the tech industry. Did you know that there are 350,000 new viruses created everyday in 2015? Security is a large threat, and it’s important to know some basics to keep your information safe. Here are 10 tips that Steve shared with us to make you a “Security Hero”.

  • Keep your password safe. Long and convoluted
  • Do not open email attachments that are sent from suspicious sender or do not look like a real email
  • Keep your laptop secure after hours and not exposed on your desk or in your car
  • You control what you choose to click
  • Enforce and test
  • Using public wifi with a company laptop can be dangerous
  • Keep sensitive and confidential documents and files stored securely in dropbox
  • Pay attention to the behavior of your computer so you can recognize when something is wrong
  • Do not give out sensitive info over the phone if you do not know the caller
  • Do not copy data to an insecure device such as thumb drivers

Congratulations, you are now a Security Hero!


By | Community, Culture, Life at Daxko, Uncategorized | No Comments

If you haven’t tuned in or heard before, at Daxko we hold a monthly TMD (Team Member Development) series where we have different speakers or watch helpful videos on developing and improving our careers. This month our team member Becki I. spoke to us about the importance of creating a Company of Caring and Compassion-Why Inclusion Matters.

Becki began by telling her and her lovely son, Gabe’s story. This was a great transition into the considerations and suggestions Becki gave below.

  • Mobility: There are 30.6 million people in the United States that have a cognitive or physical disability. Of those, 19.9 million require a caregiver for basic needs. Be educated and aware of these numbers.
  • Facility: This particular YMCA is on the forefront of building a facility with the idea of “Universal Design” that includes everyone in the building and design of a facility.
  • Money: As Becki mentioned, this is a tough one to discuss. But it’s a reality. On average, those with disabilities make $1,960/month compared to $2,700/month for those who don’t have a disability. This can be difficult to balance given the cost of medical care and treatment.
  • Community: Community should act as a support system. You need people to survive. Don’t be afraid to have a conservation with those that have disabilities. Becki gave a great example/conversation starter. Simply asking what their story is can go a long way.
  • Inclusion: A great example of this is the “Miracle League” facilitated by the YMCA of Greater Houston. Watch more about this here.

Some things you can do today?

Becki also set up a great, simple, actionable exercise for everyone to participate in during the TMD. Take a post-it note of one color and write down some reflections about what you learned. On another color post-it note write down one commitment you’ll make that is caring and compassionate to someone with a disability. We encourage you to try the same and write down one way you would do the same. What will you do today?


3 Key Motivators for the Millennial Workforce

By | Engagement, Facilities, Industry, Leadership, Organizational Health, Uncategorized, Volunteers | One Comment

Last year Millennials became the majority generation in the workforce.  According to Pew Research, there are now more Millennials than Gen X or Baby Boomers in the American workforce. You may think of Millennials as social media obsessed, selfie-taking young adults, but don’t overlook their desire for a sense of community, to make a difference, and to take advantage of opportunities for advancement. 


Millennials want to belong to a group or community. This seems like a no-brainer considering the success of social media, but don’t think that it stops with virtual communities. Millennials are brand loyal, compassionateand want to be a part of something bigger. According to Adam Poswolsky in Fast Company, millennials aren’t really motivated by financial gain, instead, “they aim to make the world more compassionate, innovative, and sustainable.” Because this fits with the mission of most community nonprofits, try to appeal to millennials on those grounds by stressing the importance of your organization to make your shared community a better place. 


You’re likely to find Millennials volunteering their time and money to causes they believe in. Don’t miss an opportunity to get your Millennial staff involved in your cause—don’t assume that just because they work for you that they’re allocating their limited resources to you.


You may have heard that Millennials are a job-hopping group, but data shows otherwise. Millennials are looking for opportunities to grow in their career and advance in their company.  Poswolsky explains, “millennials will work hard when you get serious about investing in their skills development. Young talent wants the opportunity to learn from someone with expertise; they want that on-the-ground experience to happen today, not tomorrow – and certainly not in five years.”

I’ll leave you with this: Understanding the Millennial Mindset goes further than understanding your staff. Millennials are also the future of your membership. So don’t overlook this pivotal group of game-changers.