3 Easy Ways to Impact Your Bottom Line in 2018

By | Data, Daxko Operations, New Features & Updates, Payments, Programs | No Comments

We’re constantly releasing new features and services at Daxko – there are a few in particular that we don’t want lost in the shuffle! These three developments can make a major impact on your bottom line.  The question is: is your team taking advantage of everything Daxko has to offer?


From personal training to swim lessons, sessions sold in bulk can be lucrative, but cumbersome to manage.  Our “Program Packages” feature within Daxko Operations was designed to combat just that.

Your members can now redeem sessions from an instructor’s smartphone or tablet while on the go, electronically sign once complete, and see remaining sessions at a glance. With these sales now organized within Daxko, you’ll enjoy the benefits of resource tracking, staff accountability, and reporting available at your fingertips.   To set up your sales sessions, contact our Customer Success Team today!


If your business is still not processing EMV chip card payments, now is the time to make the technology upgrade.  Why?  Your business becomes liable for fraudulent charges if it isn’t equipped with the right hardware to process chip payment cards due to the EMV Liability Shift of 2015.  To protect your business and members’ data, Daxko now offers EMV-compliant card payment terminals that are fully integrated with Daxko Operations as part of our credit card processing services.  If you’re ready adopt the chip and prevent potential losses, click here to learn more about Daxko Payment Services or reach us directly (wtaylor@daxko.com).


We’ve taken reporting to another level.  With the release of the Daxko Dashboards, you can visualize and understand your membership and financial data like never before.  Our user-friendly, interactive dashboards are embedded into Daxko Operations, giving you important metrics within a few clicks.  Enjoy tracking trends, analyzing performance, and making faster decisions with confidence and ease.  To learn more, click here.



Reach Underserved Areas with Community Meetups

By | Customer Experience, Engagement, Events & Happenings, Facilities, Industry, Marketing, Membership, Mission Delivery, Online, Programs | No Comments

Member-based health and wellness centers focus on making their communities stronger. However, doing so at physical locations has limitations. While the vast majority of American’s are committed to improving their health, 82% are not joining fitness facilities to do so (IHRSA 2014). Why? Perhaps locations are too far from work, home, or school; maybe they are self-conscious working out in front of others; or maybe they aren’t quite sure how to use the equipment and are intimidated to ask for help. Whatever the reason, you’re missing out on making a positive impact on the health of the majority of your community constituents.

What if you could flip the equation? Instead of expecting members to come to you, meeting members of your community where they are. Could you extend your mission of health and wellness to many more without having to invest in another expensive facility? Yes, you can and it’s simple — organize a community meetup. Here’s an example:

As the suburbs have continued to sprawl, your YMCA is now missing a key and growing area of your community with your closest location being 20 miles away. You could build a new facility, but that takes time and considerable funding. In the meantime, host a bootcamp in a local park every week. Your staff can bring along some weights, jump ropes, and mats, and lots of enthusiasm. Organizing community meetups and allowing community members to connect with each other and the Y in between sessions is quick and easy with a tool like Daxko Well. 

Is your center using community meetups to extend your mission and serve more? We’d love to hear how in the comments below.

Is Your Center a Safe Place?

By | Facilities, Industry, Organizational Health, Programs | One Comment

January is officially behind us. Give yourself a big pat on the back for making it through the influx of January Joins! While keeping those members engaged and connected is likely top of mind, are you also making safety a priority?

If you’re like most YMCAs, you have a formal policy in place to protect your staff, volunteers, members, and program participants from sex offenders. You’re likely doing background checks on staff and volunteers. But what do you know about the countless members that walk through your doors each day?

With members outnumbering staff 270:1, it’s not as easy to keep tabs on who could be putting others at risk. Each year, between 10,000 to 20,000 registered sex offenders are released back into communities. With the YMCA being the largest child care provider in the US, it’s particularly important to stay up to date on who shouldn’t be there, since 67% of all victims of reported sexual assault are under the age of 18.

I work with YMCAs nationwide to ensure that they have the tools to easily keep tabs on registered sex offenders.  Many of them are running checks on their membership database vs. their state registry. While that’s a great first step, they are shocked to find out that their statewide registry may not cover everyone. Why? If someone who is a registered sex offender moves to another state, they are required by law to un-register from their current state, and register in their new state. During this transition, they may not show up on ANY state registry, or worse; they may decide not to re-register at all.

Through our partner, Raptor Technologies, we’re able to provide a simple way for you to scan your database as often as you’d like against the nationwide registry so that you’re alerted of every registered sex offender. Learn more about how this works or contact us to discuss your center in particular.

Ideas to Create that Program WOW: Part 2

By | Customer Experience, Engagement, Industry, Membership, Programs | No Comments

This is the second part in a 2 part series from our Adoption Team Lead Jay about creating programs that will excite participating members and non-members. You can read the first installment or read on as Jay goes over ways to deliver exceptional experiences throughout the program and when providing followup after the program concludes.


There’s a popular saying that goes, “you never get a second chance to make a first impression.” There are multiple opportunities to make the first day of the program run more smoothly and make an impact on your participants/parents from the start. Do your best to organize the first day around the participants. This gives a personal touch and sense of security to both parents and participants. It allows participants/parents to put faces with names and gives them the opportunity to ask questions.

Have a program greater at the front desk or welcome center. This is just a friendly face that can direct people to the correct location and answer questions on the first day. Have your staff be easily identifiable. Coordinate a uniform and nametag or some other type of designation for the first day.

We know that most of the time, participants outnumber staff. For this reason, make sure you are using appropriate, plentiful, and clear signage. People will be looking for things to guide them and they feel more comfortable if they know where they are going.

Working in member engagement, we have heard program participants complain about lack of communication when it comes to programs. So, be sure to keep your participants well-informed throughout the program. Use technology to notify participants of last-minute updates or changes (the game got rained out!) and be sure to use multiple channels (email, social media, text) but text is king when it comes to communication – text messages are read on average within 5 seconds receiving them.

Aside from communicating change, participants also like to be informed about their progress. Consider using progress reports for each participant. These can be short and to the point (just a printed sheet with a few questions for the instructor to fill in) but they give both participants and parents more buy-in. At a glance you can see what the participant has been working on and what some of the next steps are. For example, if my child has been participating in guppy swim lessons – it would be great to know what swim skills she’s been learning – as well as what I can work with her on when we visit the pool in our free time. This creates a more engaging experience and it is a tool that could be delivered weekly or at the end of a session/program by hand or electronically. Another good idea with the progress reports is to include a section that promotes other programs, for example, a “you might be interested in…” section.


An obvious way to follow up on a program – and one that many already utilize – is to solicit feedback via surveys. Getting feedback is good, but following up on that feedback is the key to success. If people believe that nothing would change with their feedback, they’re less likely to give it. Claire Lew, CEO of Know Your Company, gives some good insight on feedback:

  • Recognize the messenger – give participants incentive for giving feedback and come with a way to recognize them when they do. You can send a prelude email – or in some way – let participants know that you’ll be surveying them and that their feedback is important.
  • Act on something small – People feel more comfortable giving feedback if they know that they are being “heard” and action is being taken. Find ways to broadcast some positive changes. Create a “you spoke, we listened” board.

Feedback is really important because it gives you another opportunity to connect with your program participants. Why is that important? The program isn’t really over on the last day of the program. This is your opportunity to use the feedback to evaluate and improve the following program areas:

  • The people – In getting feedback, you get some insight into how the participant felt about the program. Would they participate again? Would they recommend it to a friend? How were the interactions with your staff? In doing this you get a very keen sense of areas where you can improve the program and whether you can retain these participants. Our personal experience in conducting participant surveys for organizations all over the country tells us that the number one driver in positive survey responses are your people.
  • The program itself – This is how you found out if you have a viable program that can grow and be successful or if you need to rethink the program. Does it need to be held at a different time of day or a different time of the year?
  • The process – You may find out that the people had a great experience, your program product itself is good, but there are some things lacking in the processes. For example, we’ve heard participants say that they would be more inclined to register for the program again if the childcare pickup was simply on a different side of the building with an awning when it’s raining. This sounds so small, but it really isn’t to your participants. Tweak these processes, and you’ll create even more demand for your programs – and a WOW program experience.

To review, there are 4 phases in which you can create a truly WOW experience for your program participants: Registration, Reminders, Participation, and Follow-up.  Three final things to remember, communication is key, be personable, and success is in the follow-up.