User Testing at Reach: Uncovering the “Why”

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“It only takes 5 users to uncover 80% of high-level usability problems.”   – Jakob Nielson


Jakob Nielson is often considered the leading expert on usability testing. And, according to Neilson, usability is “a quality attribute that assesses how easy user interfaces are to use. The word ‘usability’ also refers to methods for improving ease-of-use during the design process.”

Daxko tries to incorporate usability and user experience testing as often as we can, but for five of the past nine reach customer conferences, we’ve also had a dedicated Usability Lab where all attendees have the opportunity to provide feedback across a range of our software products. This is an opportunity for our software engineers to work one-on-one with our clients to understand how they use the products every day and how we can make those everyday tasks easier and quicker through software.

Why Usability Testing
In some ways one-on-one qualitative usability testing is more valuable than any survey we could produce and get 100 customer responses. Why? While quantitative testing (i.e. surveys) provides the “what,” qualitative testing (usability testing) provides the “why?”  We learn certain features are not working in a quantitative test but we learn the very important “why” they are not working with qualitative research.

The Daxko Approach
Traditional usability testing can be extremely regimented. At many companies, the end product of a round of usability tests is a bulky, boring report that nobody reads. We don’t want that. Here at Daxko, we take a more agile approach that really fits our company culture. We want to create actionable results, very quickly from our usability tests. We actually take that information straight back to the product teams so they can start prioritizing what needs to happen next.

Prioritize Future Product Functionality
Usability testing helps us prioritize features. Even with a very small sample size, we can quickly get a consensus on not only what the issues are but also what functionality is really needed. We are dedicated to finding the opportunities that will benefit the most customers, and we schedule updates accordingly based on what we find that will help the most people.

Are you going to our Reach user conference this year? Registration closes Sept. 3rd, so It’s not to late to sign up!

If you are going to Reach this year, sign up for our Usability Labs to have a say in the roadmaps for our products in the coming year.

Want to learn more? Check out this blog post on our collaborative design workshop at Reach 2012. And, check back next week to hear more about Daxko’s Reach Usability Labs and read examples of product functionality that has come out of usability testing at Daxko.

YMCA General Assembly: Twitter Recap Part II

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As everyone who attended last week’s General Assembly of YMCAs reported, it was motivating, it was valuable, and it was fun. So, as everyone is drinking their much-needed coffee and waking up after the big event, we thought that tweets from the action would provide an excellent recap. This is our second part in our General Assembly recap series. Showcasing tweets and insights from the last two days of the conference. Enjoy!

Day 3 – Saturday, July 20, 2013









Day 4 – Sunday, July 21, 2013






YMCA General Assembly: Twitter Recap Part I

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While YMCA General Assembly has concluded for now, those who were unable to attend and those who just want to relive the conference may wish to do so through social media. This year the Twittersphere was full of 140 character insights, images, and musings. There was so much information out there we felt it would provide an interesting look back. Here is the first part in our sampling of the 2013 General Assembly of YMCAs , or #2013GA:

Day 1 – Thursday, July 18, 2013








Day 2 – Friday, July 19, 2013












Connect with Daxko at YMCA General Assembly

By | Engagement, Events & Happenings, Industry, Uncategorized | No Comments

Don’t Miss Daxko at Booth #608

It only happens once every three years, and Daxko will be there! Twenty-one Daxko team members are counting down the days until they get to pack up and fly to Philadelphia for the four-day General Assembly of YMCAs beginning July 18th. If you’re also planning to attend, we know your agenda is already jam-packed with stimulating sessions, opportunities for professional development, and social events; we hope you’ll find time to connect with team Daxko while you’re there. Here are five ways you can meet us in Philly!

1. Let Us Know You’re Coming and Enter to Win an iPad Mini

Check out to let us know you’re coming to General Assembly, and we’ll enter you in our pre-conference drawing to win an iPad Mini! While you’re browsing around, be sure to check out details about the events we’re hosting, as well as our “Connect with Team Daxko” page.

2. Pre-game with Us Before You Tackle the Conference

We’re teaming up with our friends, The Redwoods Group, to kick off General Assembly! Join us at Field House Philly for a fun, laid-back networking event with food and drinks. It’s all happening on Thursday, July 18th, from 8:00 p.m. until 10:00 p.m. Let us know you’re coming! #GameOnGA

3. Visit Our Booth and Score Swag

Team Daxko will be stationed at booth #608 at the Pennsylvania Convention Center, and we want to see you there! Stop by our booth during exhibitor hours to learn how our solutions can help you take your membership, contributions, and mission up and to the right. Plus, enter our daily iPad Mini drawings and enjoy other goodies and Daxko swag!

4. Party with Us at the YMCA Bash

We’re proud to sponsor the big YMCA Bash on Saturday, July 20th! Join us and other conference attendees at the convention center Terrace Ballroom from 7:30 p.m. until 10:30 p.m. We’ll have food, drinks, nonstop entertainment, and dancing with the fabulous Sensation Showband. With a major prize giveaway and fun surprises in store, this is a blowout you won’t want to miss!

5. Get Social with Us

Follow us on Twitter, like us on Facebook, and stay connected with us before and during the conference. We’ll keep you posted with updates, drawing winners, and more.