Trends and Opportunities Survey 2013

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About the Survey
Daxko conducted the Trends and Opportunities Survey from December 2012 to January 2013 in order to gather insights in the mission-based nonprofit market. This year we included YMCAs, JCCs, and other community centers in our survey. Responses were collected online.

Thank you to all who participated in this year’s survey. Your insights will help guide Daxko in developing solutions to meet your changing needs so that together we can positively impact your communities.

Respondent Detail
377 executives and professionals participated in the 2013 Trends and Opportunities Survey, representing 256 YMCAs, 17 Jewish Community Centers, and seven community centers. C-level executives comprised the majority of respondents, with 79% falling into the roles of CEO, CFO, or COO. Organizations of various sizes participated in the survey, with operating revenues ranging from less than $1,000,000 to greater than $30,000,000.

An Alternative to Committees

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One of the biggest challenges I am seeing in major campaigns is recruiting top-tier leadership. The words “committee” and “meetings” send them running. However, they often say, “But I’d be willing to open a few doors.” Which is what we want them to do anyway, right?

I’m working with an awesome Y that agreed to go a little rogue with me on a new idea. We blew up the org charts and job descriptions and went to the leaders we knew we needed and we knew cared about the Y. We shared the inspiring vision, told them what we needed and asked how they would be willing to help. Then we created a plan that worked for them honing in on the 3-5 key contacts they could make.

Occasionally we pull a couple of them together or schedule a call when needed to discuss strategies or coordinate contacts—but definitely a much different feel than scheduled monthly meetings.

The result? A “who’s who” roster of engaged leaders we never dreamed we’d get, and a branch campaign that went from $11 million based on the feasibility study to $20 million. And the best part: the volunteers are asking us, “Shouldn’t we have a meeting?”

Julie Sistrunk is director of financial development for Daxko T2 Consulting.

Make Your Website Personal and Social

By | Campaigns, Fundraising, Industry, Online | No Comments

We live in a fast paced, short attention span, information snacking, overwhelmed, and generally exhausted world. Now that we’ve come to terms with that, how do we take advantage rather than getting lost in all the noise?

The reality is that many marketers have answered that question, implementing tools to make their websites more interactive, personal, and social. Nonprofits are at risk of falling behind.

So what can we do to turn that around? We know that people give money and time to causes that they relate to personally. They give when they are stirred personally and emotionally by a story of the impact of an organization. They give when they believe they can be a part of that impact.

We all know this and we know that you are GOOD at it! Any one of you could sit down over coffee and have me in tears with story after story of how your organization has changed lives. Within five minutes of sitting down with me, you would know exactly which stories to tell me and exactly what would get me going.

So why not do the same online?

There are also tools such as Kimbia ( allow your volunteers to make your story more personal and also share with their friends through social media.

What examples have you seen? What ideas do you have? We’d love to hear them!

Austin Merritt is director of market strategy for Daxko.