3 Easy Ways to Impact Your Bottom Line in 2018

By | Data, Daxko Operations, New Features & Updates, Payments, Programs | No Comments

We’re constantly releasing new features and services at Daxko – there are a few in particular that we don’t want lost in the shuffle! These three developments can make a major impact on your bottom line.  The question is: is your team taking advantage of everything Daxko has to offer?

#1 | DRIVE REVENUE WITH EASE

From personal training to swim lessons, sessions sold in bulk can be lucrative, but cumbersome to manage.  Our “Program Packages” feature within Daxko Operations was designed to combat just that.

Your members can now redeem sessions from an instructor’s smartphone or tablet while on the go, electronically sign once complete, and see remaining sessions at a glance. With these sales now organized within Daxko, you’ll enjoy the benefits of resource tracking, staff accountability, and reporting available at your fingertips.   To set up your sales sessions, contact our Customer Success Team today!

#2 | PROTECT YOUR MEMBERS…AND ORGANIZATION

If your business is still not processing EMV chip card payments, now is the time to make the technology upgrade.  Why?  Your business becomes liable for fraudulent charges if it isn’t equipped with the right hardware to process chip payment cards due to the EMV Liability Shift of 2015.  To protect your business and members’ data, Daxko now offers EMV-compliant card payment terminals that are fully integrated with Daxko Operations as part of our credit card processing services.  If you’re ready adopt the chip and prevent potential losses, click here to learn more about Daxko Payment Services or reach us directly (wtaylor@daxko.com).

#3 | UNDERSTAND YOUR BUSINESS BETTER

We’ve taken reporting to another level.  With the release of the Daxko Dashboards, you can visualize and understand your membership and financial data like never before.  Our user-friendly, interactive dashboards are embedded into Daxko Operations, giving you important metrics within a few clicks.  Enjoy tracking trends, analyzing performance, and making faster decisions with confidence and ease.  To learn more, click here.

 

 

Five Ways to Increase Email and Text Opt-ins

By | Customer Experience, Daxko Engage, Daxko Operations, Engage, Engagement, Featured, Marketing, Membership | No Comments

Timely, quality communication with your members and prospects can get you closer to engagement nirvana. Start with these five tips and watch the positive impact on both retention and new memberships.

  1. Ask at the front desk. What a great way to say “hello” and build immediate rapport at the same time. Try something like, Hi [name], how are you today? While I have your information in front of me, could I go ahead and get/confirm your email address and a number that we can send text messages to? We want to make sure you receive information like facility updates, discount coupons, special events and other promotions we have from time to time.
  2. Create signage and flyers. Let people know about your email and text opt-in campaign. Post signs and flyers near the front desk and in other high traffic areas.
  3. Add a sign up form to your website. Your website should be more than just a pretty face. Use the homepage to encourage people to join your email and mobile communities. Keep the form simple and consider adding an incentive to boost interest.
  4. Raffle. Raffle. Raffle. Run periodic branch or association-wide raffles with great incentives. Instead of collecting names, collect pre-printed cards with spaces for email addresses and/or cell phone numbers and opt-in permission boxes that can be easily checked. You are more likely to get the most updated, accurate information with a prize on the line. Just tell members that all prize notifications will be sent via email and/or text only and watch the raffle cards roll in!
  5. Why not start at the beginning? Consider asking for email addresses and text opt-ins during ALL new membership enrollments, membership renewals and program registrations. You can easily make it a part of your information gathering processes.  Did you know Daxko Operations can be configured to collect and track text opt-ins. Just contact our Customer Success team to get started.