Change Management and Churros

By | Culture, Grow Your Career, Healthy Stuff, Life at Daxko, Professional Development, Rewarding Careers, Talent | No Comments

Recently, I had the opportunity to attend a Change Management course through ATD with some coworkers from the Launch and Education team. We spent two full days discussing Change Management and how it relates to our work. We discussed change management theories and split off into groups to dive into how we would apply them to our work. Aside from the educational value, this experience also proved to be an excellent team-building activity.

On Day 1, we indulged in churros – see glorious examples below.

Although we were tired after a day full of information, we still found time to hang out. We ate at a fancy wine and burger shop called Zinburger and made an impression around the Lenox mall in Atlanta.

Upon leaving, a couple of us decided to further explore the city and ended up on Krog Street which is known for its ever-changing graffiti.

I learned much more about my team members on the second day. For starters, we’re a creative bunch. Check out these amazing posters about the characteristics of a “Change Agent”:

Secondly, we’re a fidgety bunch. ATD provides pipe cleaners, dice, and scented markers on the tables for those that need to do something with their hands during class discussions. I was amazed at the creations my teammates made. Interestingly, as I looked around the room, the only people who were fidgeting were people from Daxko. Eventually, it caught on, and others started to create pipe cleaner masterpieces. The real question: do we fidget because we’re creative? Or does fidgeting spark creativity? Either way, seems like we’ve got this down.

At the end of the second day, the class stood in a circle and discussed Change Management quotes that resonated with us. More importantly, we also talked about what our action items would be.

Change Management is important to our company because we are constantly changing, but it is also helpful to have a grasp on the concept because our customers are in a period of change when they decide to implement our software. Understanding the phases they endure in a change process and how we can guide them to a successful result helps us better serve our clients.

It was great to see our culture outside of the walls of Daxko. This offsite excursion reminded me that our culture is contagious and whether or not we realize it, we do an awesome job of embracing change. I can’t wait to take what I’ve learned to create exceptional experiences during times of change for our customers.

“Why not go out on a limb? That’s where the fruit is.” – Will Rogers


Emily V. is a proud dog mom, and Netflix connoisseur, and lives on Daxko’s Engagement Solutions Team.

525,600 Minutes: A Year of Training (By the Numbers)

By | Culture, Grow Your Career, Life at Daxko, Rewarding Careers, Talent | 4 Comments

If you read that title, you’re probably expecting me to burst into a musical number from Rent. While that isn’t unlikely, I’ll save that for later – this post is all about my last 365 days on Daxko’s training team.

I could spout off all the details of every place I’ve visited, from the beaches of Maine to the mountains of Flagstaff, but I decided to take a very logical, numbers driven approach. If you know me, and know how much I HATE math, you’re probably chuckling about the idea of me taking this approach.

So, what goes into 365 days of being a Software Trainer and spending 75% of my time on the road?

16 new states

3 states previously visited

84 boarding passes

2 flight cancellations

15 new refrigerator magnets

1 impromptu drive home after my flight from St. Louis to Birmingham was canceled

25 rental cars

54 books read on flights

14 plays of Willie Nelson’s “On the Road Again”

 

We’ve got the numbers, but I can’t forget to give out some superlatives:

Most Visited State: Wisconsin (4 total trips)

Most Consecutive Days in a State: Arizona (two weeks straight)

Coldest State: Massachusetts (granted, I DID go in December)

Hottest State: ARIZONA

Favorite State: Virginia with Maine as a close second

Favorite City: Las Vegas with San Diego as a close second

First State Visited as a Trainer: South Dakota, if you can believe it

Most Recently Visited State: North Carolina

Weirdest Favorite Thing in a State: Mark Twain’s House in Hartford, CT

Traveling has been one of my most favorite things about my job. I started at Daxko on our Customer Success team, became a trainer in June of 2016, and quickly realized that my life was about to be almost exclusively on the road. The thought was scary, but also, exciting. Looking back over the last year, seeing all that I’ve seen, all that I’ve done, I can only feel incredibly blessed with the experiences that I have been granted.

I may be a wordsmith, but I can’t do this travel life justice without a few pictures from a year in the life of a traveling girl.


Deeanna S. is a Software Trainer, cat mom, and Tudor history buff who loves the outdoors.

Spring 2017 Impact Day

By | Community, Culture, Healthy Stuff, Rewarding Careers | No Comments

I’ve been a Daxko team member for over four years now, and one of my favorite things about our company is Impact Day, hands-down. It’s a way for us to give back to our communities and to bond with our fellow team members. I led a group of 10 team members at the Greater Birmingham Humane Society, an organization that is very near and dear to my heart. I have two rescue dogs, and I volunteer at the GBHS in my spare time. My group spent the day socializing, walking, and bathing dogs. I can’t think of a better way to volunteer my time! It’s so rewarding to do work that I love on a daily basis for a company that I truly believe in, and also take time to give back to my community.

Check out this video to see snippets from our Spring Impact Day:

Putting the ‘Engage’ in Engagement

By | Culture, Rewarding Careers, Technology | No Comments

What is engagement really? It’s hard to disagree with its importance, but it’s even harder to define. You know it when you feel it.

At Daxko, we take engagement seriously. For our team members, engagement is about enthusiasm, fulfillment, and feeling connected to our culture. Engagement is about building relationships through experiences.

You could say the same about our product, Daxko Engage. Daxko Engage is where Daxko’s commitment to providing mission-critical solutions intersects with our promise of creating Exceptional Experiences. We cannot talk about Daxko Engage without talking about doing engagement. Think about it this way: while engagement is a noun, Engage is a verb.

Daxko Engage is a relationship management platform – the industry term is CRM (customer relationship management), but there’s more to it than that. Engage is your association’s marketing hub and communication engine. It’s where you track relationship growth, and it’s where your data becomes meaningful and actionable. Using Daxko Engage makes being an engagement wizard easy.

How? Here’s a sampling of verbs Engage makes possible:

  • SEE who’s checking in. At a glance, you’re equipped with key information about your members. Now go connect with them.
  • LOG notes from meaningful conversations. Each interaction needs to build the relationship. Every 2 interactions your staff has with members results in one extra facility visit1.
  • SEGMENT your membership base for targeted marketing. Know who you’re communicating with, and know you’re staying relevant.
  • CREATE engagement initiatives that streamline your day-to-day. Work smarter, not harder.
  • PREDICT the future. The Daxko Engagement Index, our algorithm made up dozens of data points, gives you a glimpse into how likely a member is to stick around. From here, you can make initiatives to do something about it.
  • DESIGN best-in-class, mobile-optimized emails. These days, 72% of your members prefer to hear from you through email2, and 55% of emails are now opened on a mobile device3.
  • ASSIGN tasks to your team and make hospitality and member satisfaction everyone’s job.
  • TRACK how you’re measuring up against retention and engagement goals and celebrate your successes. As we like to say: what gets measured gets remembered; what gets measured gets improved. 
  • CHANGE your culture. What’s the story you want members to know? How are they part of it? How will you change their lives? 

At Daxko, we believe that our customers are committed to engaging their communities and that they have the ability to build a culture of engagement with the right tools. We promise to do our part by empowering & educating our customers through relationship-driven experiences. Nothing fires us up more than seeing engagement in action.

1http://www.ihrsa.org/blog/2017/1/24/15-surprising-facts-about-health-club-member-retention.html

2https://www.marketingsherpa.com/article/case-study/customer-communication-by-channel

3 http://www.emailmonday.com/mobile-email-usage-statistics


Charlie P., Engagement Solutions Team Lead at Daxko, wakes up early for a good long run, a good book, or just because.