Webcast: Medical Fitness Centers Go Mobile

By | Engagement, Industry, Marketing, Mission Delivery, Mobile, Online, Webcasts | One Comment

With 45% of adults nationwide carrying smartphones, a mobile connection to your organization is not a nicety-it’s a necessity. Providing immediate, on-the-go access to group exercise schedules, program registration and schedules, online giving and social sharing deepens engagement with the people you serve.

Join Anne Randall and Erle Morring to learn why mobile should be a part of your association’s strategy in 2013. Plus, we’ll show a quick run-through of Daxko’s new mobile app!

Member Engagement Facts

By | Engagement, Industry, Marketing | No Comments

Daxko was recently featured in Fortune Small Business Magazine as one of “7 Great Places to Work.” Thought the focus of the article was solely on the fun side of Daxko, important work on the behalf of our nonprofit customers definitely comes first. Regardless, we enjoyed the national exposure, and the article does show one of the many sides of Daxko.


• 50% of new members who are not engaged will leave by the end of 12 months
• Another 25% will leave by the end of 18 months

An intentional engagement program can increase retention by 15-20%.
• Encourage new members to come to your facility, especially if they joined online
• Recognize them when they do
• Invite them to try out a class or program

Create a new member engagement plan.
• Use a mix of phone calls and emails
• Keep them excited to be a member—just one email or phone call won’t do
• Formulate at least a 12-week plan—it takes about 90 days to create a behavioral habit

Encourage staff to:
• Smile and greet members by name
• Spend time introducing them to other staff and members, as well as touring the facility

Educate and encourage new members.
• Look at what members are interested in, and share information pertaining to those types of programs and classes
• Check facility usage reports to see if members are visiting. A simple “Way to Go! You checked in three times this week” will go a long way.

Gather data with comment cards, surveys, and in-person conversations, and then share it with your staff.

Create an action plan, then execute.
• Invite them to orientation or a class
• Invite them to meet staff
• Help them make a friend

Welcome to DAXKO’s Hot Seat… Choose Wisely

By | Culture, Interviewing | No Comments

A quick Internet search for “interview tips” will yield countless suggestions on how to act, what to wear, what not to say, and even where to sit during your interview.  At DAXKO… we recommend you throw those traditional suggestions out the window!  Take the hot seat, for example…

People say that when being interviewed, you should sit facing away from distractions such as people walking by a window, clocks, etc.  Sounds simple enough, right?  When interviewing at DAXKO, you’ll be taken to “Sloss” – we name our meeting rooms after local attractions.  The name’s fitting and for details on why, check out www.slossfurnances.com.  Upon entering the room, you’ll be given the chance to choose your hot seat.  The questions on every candidate’s mind…

  1. Is this a psychological test of some sort?
  2. Is there a lucky seat?

To answer the first question… no, it’s not a test.  We don’t hide the fact that our interview process is intense, but we don’t play mind games.  We tell people to sit where they’re most comfortable. Whether you like to sit with your back to the wall or the window is up to you.  Just be prepared for some tough interview questions!

As for the elusive lucky seat, some would say “yes” and some would say “no”.   I believe there is a lucky seat.  Here’s how I break it down…

There are four chairs in Sloss, so one would assume that each has about a 25% chance of being someone’s lucky seat.  I always assumed there was a fairly even distribution as to where candidates sat.  However, after a quick poll of 13 DAXKO team members, I found that seven people chose the “back-left” seat – that’s roughly 54%.  I happen to be one of those people who sat in the back-left seat during my interviews… and look where I am today!  Now when candidates ask me about a lucky chair, I point them in the direction of the back-left seat.  It’s worked for several of us so far – maybe it will work for you!