Teaming Up With PLAYERSPACE for Better Youth Sports Management

By | Engagement, Industry, Programs, Webcasts | No Comments

Daxko teamed up with youth sports and league management partner, PLAYERSPACE, to share how an integrated solution will save your program staff time and create a better experience for sports program participants and their parents.

Todd John, CEO of PLAYERSPACE demonstrates how you can quickly and easily assemble teams, assign coaches, and create schedules for your sports programs. To learn more, watch the webcast recording below, and contact Chris Capone, Director of Business Development at PLAYERSPACE with any questions.

Leading Your JCC with the Right Technology

By | Industry, Leadership | No Comments

Some leaders think of technology as pure cost. Some leaders think of it as a necessary evil. Some leaders try not to think about technology at all. But great leaders know smart investments in the right technology really pay off.

Here are three tips to ensure that your JCC is partnering with the right technology for a smart investment.

#1. Streamline your operations.
Implement solutions that allow you to make strategic decisions faster, empower your front-line staff, and simplify your budget.

#2. Provide training, monitor adoption, and demand accountability.
Implement a comprehensive plan to encourage adoption and measure results. Foster increased member engagement and staff job satisfaction.

#3. Protect your community and your reputation.
Achieve PCI compliance. Any organization that processes credit cards must be PCI compliant or face fines ranging from $5,000 to $100,000 per month. Make sure both you and your software provider are PCI compliant.

For more information and actionable ideas surrounding leadership and technology, visit daxko.com/jcc and view 5 Ways Great JCC Leaders Leverage Technology.

5 Tips to do Email RIGHT

By | Campaigns, Industry, Marketing | No Comments

While eMarketers are unable to control the decisions and changes within Gmail, we are in control of our email strategies. Here are some tips to make sure your emails won’t get stuck by spam filters and will stand the test of any email changes likely to come out in the near future:

  1. Review your content. Now is a great time to take a hard look at what you are sending. Make sure you have a good mix of marketing and valuable information to avoid getting transferred to the “promotions” folder by either Gmail or manually by your recipients. Or, even worse, be labeled “spam.” Creating quality content that appropriately fills a need for your members is ALWAYS a good rule to follow for eMarketers.
  2. Pay attention to stats. Keeping your pulse on your email statistics is always an important component of running successful email campaigns. During times of transition, whether internal or external, this information can tell you how changes are affecting your campaigns. At Daxko we spend time not just analyzing one campaign or month of emails at a time for our clients, but also benchmarking that information against averages. We look at email performance based on month-over-month as well as a 3 month average. Looking at average performance allows you to minimize any affect that one specific email might have had or other outside affects like holidays. With the Gmail inbox changes, I would recommend pulling out your Gmail addresses (if possible) and look at the statistics related to emails prior to and after the change. This analysis will allow you to specifically identify what affect, if any, the Gmail tabs have had.
  3. Be consistent! Be sure that your branding stays consistent on your communications. A big part of that is to ensure that your emails are always coming from the same email address.  Creating consistency with your sender address will educate your member on what to expect and what emails can be classified as coming from you. If you change the sender address and your member has designated your emails to appear in the “Primary” tab, Gmail may not know to file your emails into the appropriate tab and your recipient may miss them.
  4. Help your readers. After the Gmail changes, many large eCommerce sites sent emails to their mailing lists instructing them how to file their emails in the Primary tab. You may want to consider creating a similar email to deploy to your Gmail addresses.
  5. Create accounts. Consider creating bogus accounts with all the major email providers.  You can send test emails to these accounts and you can add them to your mailing list.  This will allow you first hand to see what emails are getting through and how appear in various sender accounts.

The email service provider changes that we are seeing are all about giving more control to the end user. The new Gmail tabs give the recipient the power to define which emails go where and how they view their inbox. In the end, content is king. If you are providing content that your recipients need and want to read then you are well positioned for future changes – whatever those changes may be.

Daxko Engage Success Story: YMCA of the Pikes Peak Region

By | Engagement, Industry, Marketing, Mission Delivery | No Comments

Engagement is on the surface very easy to grasp – a smile as a member checks in or a follow up call with a new member – but, it is also something that often gets thrown by the wayside with members outnumbering staff 270:1. Daxko Engage can help! At the YMCA General Assembly conference this year we had the chance interview Theresa Johnson to find out how the YMCA of the Pikes Peak Region is using Daxko Engage to really connect with members.

Pikes Peak Engage Success Story from Daxko on Vimeo.