The Power of Professional Development

By | Culture | No Comments

One of the many perks of being a Daxko team member is having a self-directed professional development budget.  As a self-professed learning junkie, deciding how I’ll use my budget makes me giddy—much like buying school supplies over the summer.  But that’s another story.

My most recent professional development endeavor was as a guest at the Nonprofit Executive Leadership Institute hosted by the Alabama Association of Nonprofits.   We were treated to a full-day leadership workshop led by Brian Jones, Principal Consultant of Patrick Lencioni’s Table Group Consulting.

The day was based around Patrick Lencioni’s The Advantage—a book devoted to organizational health.  What is exactly is organizational health?

Essentially, an organization is healthy when politics and confusion are minimal, morale and productivity are high, and turnover is low.   Sounds pretty good, right? Thankfully, Daxko is pretty darn healthy by those standards.

I learned so much during the workshop that I couldn’t possibly share it all here.  However, here are a few of my key takeaways:

  • The four disciplines for organizational health are:
    1. Build a Cohesive Leadership Team
    2. Create Clarity
    3. Over-Communicate Clarity
    4. Reinforce Clarity
  • The foundation of any successful team is to build trust.  Understand what contributes and erodes trust for you and your teammates.
  • Your role as a leader is to be the Chief Clarity Officer (CCO) for your team.  Minimizing confusion is essential.

Have you read The Advantage?  What were you key takeaways?

Lisa H. is Director of Go-to-Market Strategy, and she thinks that Chex Mix and a Coke is the breakfast of champions.

Trend Reports & Surveys: Online & Mobile

By | Industry, Marketing, Mobile, Online, Trends Reports & Surveys | No Comments

By 2014, the number of mobile internet users will surpass the number of desktop internet users (Source: comScore)

Providing online tools that can be utilized on both a mobile device and a desktop is something many organizations are already doing: 57% offer online registration, 28% offer online membership sales, and 18% offer online account management.


In addition, a mobile app can provide an added level of engagement. 57% of organizations are either offering or considering offering a mobile app as a free service to members, and 52% of respondents are either using tablets or considering using them in everyday operations, such as member check-ins.

Trend Reports & Surveys: Technology

By | Engagement, Industry, Marketing, Online, Trends Reports & Surveys | No Comments

45% of organizations rate their overall technology as adequate, and 16% say less than adequate.

With many new technology opportunities on the horizon—emphasizing mobile and implementing online tools, for example—it’s a good time for organizations to assess how they will modernize current technology.


Improving software appears to be top of mind for respondents, particularly solutions for constituent relationship management (CRM) as identified by 10% of organizations.

A CRM can help segment and target groups of members and prospects based on interest, past activity, or age in order to send them the right message at the right time.

Tying technology to the member experience and scaling relationship-building efforts will ensure every interaction results in stronger engagement.