Casual Dress Doesn't Equal Casual Work

By | Culture, Employment Brand, Life at Daxko | No Comments

Do you ever get that strange look from the person in the elevator? The look that screams “really? You’re wearing shorts and t-shirts to work? Even more, flip-flops”.  I even get this look sometimes in the gas station, getting coffee. The employee at the counter says “Oh, you’re off work today.”

We all have more than likely received this look at some time during our tenure at Daxko. The fact that we can dress like were going to the park and actually be going to work is great. It also blows other peoples mind when they see you dressed so casual.

The casual dress code at Daxko is one of those overlooked treasures. Just imagine for a second how awesome it really is to be able to wake up and throw on your favorite t-shirt and jeans and head to work. No making sure the suit and slacks are pressed. No making sure the clothes are back from the dry cleaners. And especially important, no worries when you spill that Bar-B-Q sauce on your shirt on family lunch day. It’s a t-shirt, you have a hundred more. It truly is a great perk that often gets taken for granted.

For some reason people associate casual dress with casual work. That is not the case at Daxko. The dress may be casual but the work and energy being put forth to serve our partners is far from it. There are teams constantly focused on improving this or simplifying that. The effort put forth by the different teams within Daxko is amazing. I am happy to be a part of such a great place.

Joseph B. is a project manager who hates meals without meat and prefers a cold glass of milk on a hot summer day. 

Why Your Nonprofit Website DOES Matter

By | Industry, Marketing, Online | No Comments

YMCAs, JCCs, community centers and other nonprofits may think that because they are serving their communities they get a “free pass” on their web presence. In this digital age, that’s simply not true.

I recently heard a story about a long-time board member whose time and money has been spent at his YMCA for more years than he cared to admit. This volunteer was recently baffled when his son and daughter-in-law told him his grandson wasn’t going to the organization’s camp because their website was bad.

What does your website look like right now? Are your pictures of professional quality? Is content fresh and relative? Is the navigation easy to follow? Are there self-serve tools on your website like online registration, online giving, online information updates? If not, you could be losing business every single day just because your website is ugly.

Even if the aesthetics of the site are on point, the content has to be strong as well. I was looking at a YMCA’s group exercise page just this morning and the January schedule was listed.


It’s mid-March! Group exercise classes are typically the #1 searched page on a YMCA’s website which means that the hundreds of people a day who look at this page see January. What does that tell them about how you’re running your business? You can have the best looking website in the world, but if the information is outdated you can expect your site traffic as well — as your in-house participation and donations — to decline.

Here are 4 quick tips to position your website to attract rather than detract business.

1. Simple navigation – It’s unlikely that all of your content will fit on one menu, so consider at least two menus: primary (locations, programs, donation options) and secondary (spring fitness challenge, summer camp registration, annual report download).
2. Sharp content – The rule “less is more” applies to your web content. Present to the site visitor the most important details and provide him a way to read more details if he wants.
3. Smart pictures, fonts, and graphics – Design your pages to facilitate the ease of reading content through the effective use of colors, fonts, spacing, and images.
4. Self-serve tools – Don’t just tell them about membership, let them join online, register online, donate online, or update their membership information online. If you’re a Daxko Operations customer and want help optimizing these tools, contact us today!

Use your website to attract traffic to your sites and programs. The public’s expectations are high and they’re only getting higher. If this is your first impression make sure it’s a positive one.

Being an Extrovert has It’s Issues

By | Culture, Healthy Stuff | No Comments

I recently saw this article posted on Facebook and felt it was for me.  Now I am not as passionate or aggravated as the author of this piece comes off to be but each point has it’s merit. What article am I referring to?

6 Things Every Extrovert Secretly Has to Deal With

If you know me, then you know that I am definitely an extrovert. It’s just my personality. Something that my husband, friends, family, co-workers etc have to deal with. But they love me for it. But underneath all of the laughs and smiles, we do have to deal with some misperceptions and re-energizing techniques.

Here is just a look into our lives.

  1. People often assume we’re flirting.  I’m just nice and outgoing. Please don’t take that the wrong way. I do like you but not like you. I enjoy the conversation of others and getting to know things about others.  One of my strengths per Marcus Buckingham’s Standout is that I’m a Connector. That’s what I do.
  2. You’re not allowed to be sad. I typically have very good days. I can carry the conversation and keep the room light. But if I am having a bad day, others are able to tell because I may be quiet. No, not down trodden or crying but just a little tamer that usual. My friends allow me to be sad, they care for me and not for granted! I LOVE the Daxko Nation.
  3. You’re expected to keep the conversation going. This can be tiring but in a good way. Being a connector, there always seems to be something to talk about and someone to share it with. I love it.
  4. Being labeled as shallow or unintellectual because you’re not an introvert. Yeah, I don’t deal with this too much. And if I do, I ignore it. Moving right along….
  5. Craving the company of others. I was recently home sick with the flu for a few days. My husband quarantined me in the bedroom away from the kids, of course with good reason. But by day 3 I was begging to get out and have some interaction.  I need my peeps!
  6. People assuming you are always confident. Don’t share this one with everyone. It’s not always true.  🙂


Matter of Inches

By | Culture, Free Career Advice, Healthy Stuff, Professional Development | No Comments

As many Americans, I’ve been watching the winter Olympics in Sochi, Russia these last few weeks.  As with all Olympics, there have been high point, low points, the thrill of victory and the agony of defeat.  One thing I have been more acutely aware of during this Olympics is just how close the competition can be.  I have seen millimeters or tenths of a second determine the difference between Gold and Silver, or winning a medal and going home all but forgotten.  One particular quarter final ski cross race was even determined by a competitor reaching his arms over his head.  All of the competitors had fallen on the last jump and were sliding in.  Literally raising his arms won him the race.

So, I started thinking how many wins in life and at work are determined by seconds, millimeters and other small measures.   Many times, getting or losing a new account comes down to the minute details.  On the People Team, sometimes one aspect of the deal (culture, pay, benefits, environment, etc) can be the final determining factor in whether a candidate accepts a job offer or moves on to the next offer.  I’m sure in all of our jobs, we can show that the line between the thrill of victory and the agony of defeat is a remarkably fine line.  But, companies, careers and people aren’t measured in such small victories or defeats.  I think it is important to remember that when there is a failure, it is temporary and hopefully gives us more information the next time.  And, that a win may only be because the other guy just didn’t put his hands up.  We can’t rest in the glory of a win, or wallow in the pain of a loss for too long.  We must keep moving because we are judged more holistically than on our body of work as a person, team and company.

So, the next time you feel elated at a win….do some high fives and enjoy the feeling.  But keep moving so the next victory comes too.  Or, when you feel down because of a loss, then remember, this too shall pass and move forward taking any lessons for the next time.  And, by the way, there will be a next time! Oh, and GO USA!

Kim B. is a Talent Sherpa who thinks sleeping is an underrated activity and tops every sandwich with potato chips.