On the Road Again

By | Customer Experience, Events & Happenings, Industry, Uncategorized | No Comments

The Daxko Reach Conference is Headed back to Nashville

Since last year’s Reach conference in Nashville was such a record-breaking hit, we decided to take this year’s conference back to the Music City for an encore! Dust off your cowboy boots and plan to join us for Reach 2015, our 12th annual customer conference, happening August 31 – September 2 at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee.

We selected the Gaylord Opryland because we want our attendees to enjoy top-of-the-line amenities, luxurious guest rooms, exceptional service, and have access to several onsite restaurants and a highly rated spa. Located just steps away from the Grand Ole Opry, the Gaylord Opryland is a convenient location for enjoying Nashville history and culture while you’re in town.

We’ve also refreshed our Reach Website to make finding information and registering for the conference easier than ever. Be sure to check it out often – we’ll be adding more information about sessions, keynote speakers, and night events soon!

This year we’re expecting 300 to 400 YMCA, JCC, and community center professionals from all over North America, so it’s important to secure your registration and book your hotel room early. Early Bird pricing is available now through April 30, so don’t miss out.

We look forward to seeing you in the Music City for Reach 2015!


7 Tips for Strengthening Your Donor Relations Architecture

By | Campaigns, Engagement, Fundraising, Industry, Mission Delivery, Organizational Health, Webcasts | No Comments

Daxko is a proud sponsor of the NAYDO webinar series. We have learned so much from all the amazing presenters we have featured and we want to share some of the tips and tricks we have learned along the way. A webinar that really highlighted the importance of strategic work with donors is our two-part webinar series on “Donor Relations Architecture” with Lynne Wester, Director of Alumni Programs and Engagement at University of North Carolina at Charlotte. Wester shared several excellent tips and strategies for improving donor relations, and I want to share seven that stuck with me:

1. Tap Into Monthly Donors

The typical one-time online gift is around $62, and the typical monthly donor donation is around $19 per month (that’s $228 per year). Monthly donors give more, are more loyal, and are more engaged.

2. Communicate with Donors Using the Method in Which They Give

If a donor makes a gift online, send them a digital receipt (instead of mailing paper receipt).

3. Receipts and Acknowledgements – Know the Difference

A receipt (transaction-related) and an acknowledgement are two completely different things. One is for accountability and the other is for building relationships.

4. Give Your Receipts a Makeover

Make sure you put some thought into the design of your receipts. People save their receipts for a long time, so make sure yours look snappy!

5. Have a Gift Acceptance Policy in Place

Having a gift acceptance policy will protect the donor and organization. Don’t let a good gift go bad due to a lack of an agreement.

6. Don’t Be Tacky

Never include a gift amount or ask for another gift in a thank you. Make sure your thank yous are thank yous and your asks are asks – never combine the two.

7. Tell Donors How Their Gift is Making a Difference

Sometimes sharing a story about the impact a gift has made on your organization is the best thanks you can give.

If you missed this webinar, or want a refresher, you can watch the entire webcast. Ready for more strategies? Plus, you can catch up with Lynne Wester, and Daxko, at the NAYDO 2015 Conference.

Daxko is a proud sponsor of NAYDO’s webinar series. See a list of upcoming webinars here.

Our Favorite Moments from the NAYDO 2014 Conference

By | Events & Happenings, Fundraising, Industry | No Comments

This year’s NAYDO Conference is in the books, but at Daxko, we can’t stop thinking about all the fun we had with our YMCA friends in San Antonio! In fact, we want to share our favorite moments from the conference:

Meeting YOU

Throughout the conference, the Daxko Nation Engagement Station was abuzz with friends old and new stopping by to attend Major Gifts University Labs, check out demos of our software, enter our iPad Mini drawings, and collect cool Daxko swag. After being on our feet all day, we were relieved to sit down with you on our comfy sofas to chat about how effective member engagement can lead to increased giving. Want to keep the conversation going?

Getting Inspired by Amanda Lindhout

We couldn’t have been more proud to sponsor the Thursday luncheon, or more moved by the message that keynote speaker Amanda Lindhout brought to the table. After surviving 460 days as a hostage in war-torn Somalia, Lindhout returned home and founded the Global Enrichment Foundation that now provides funding, education, and hope to youth in Somalia. Lindhout’s powerful story touched everyone in the room; and we all learned that sometimes forgiveness can be found at the heart of giving. Looking for more inspiration?

Digging in to Capital Campaigns

Our Thursday afternoon workshop “An Integrated Approach to Capital Campaigns: Bringing the Pieces Together” was a full house. Daxko T2 Consultants, Tom Massey, Julie Sistrunk, Rod Grozier, and Lori Swann shared the latest trends and successful models for capital development planning, and Y staffers left the workshop feeling inspired and ready to tackle their next capital campaign with the tools and templates we shared. Missed the workshop or need resources? Contact us to get started.

Going out with a Bang

On Friday night, strangers on the streets peered in to the gates of the Briscoe Western Art Museum and asked us, “What’s the cover charge?” They wanted a ticket to our big Friday night party – “Discoteca by Daxko: A NAYDO Extravaganza in White.” Of course this was a private event for our YMCA friends, but who could blame them? With complimentary beverages, delicious eats, dancing, and live music by The Spazmatics, a rip-roaring good time was had by all. In fact, we have the photographic evidence to prove it. Want to see Team Daxko again soon?

So, what were your favorite moments from the NAYDO Conference? Have a tweet-worthy conference photo? Share it with @Daxko (and don’t forget #NAYDO). In the meantime, we’ll be planning our appearance at the NAYDO 2015 Conference in Atlanta!

YMCA General Assembly: Twitter Recap Part II

By | Events & Happenings, Industry, Leadership, Marketing, Mission Delivery, Programs | No Comments

As everyone who attended last week’s General Assembly of YMCAs reported, it was motivating, it was valuable, and it was fun. So, as everyone is drinking their much-needed coffee and waking up after the big event, we thought that tweets from the action would provide an excellent recap. This is our second part in our General Assembly recap series. Showcasing tweets and insights from the last two days of the conference. Enjoy!

Day 3 – Saturday, July 20, 2013









Day 4 – Sunday, July 21, 2013