On May 3rd, our lovely Talent Marketing Manager (and editor of the Culture Blog that you’re reading right now!) Janna Stevens-Bradt led a Daxko TMD encouraging us even in its title to ‘Be a Brand Ambassador Through Social Recruiting.’ Self-styled as our ‘Daxko’s chief story-teller,’ Janna is the marketing extension of our People team, ensuring that we are recruiting as many good hires as we can.
In an earlier TMD, the idea that we should want to impress our interviewees as much as they want to impress us was proven to be beneficial for all parties on both a personal and professional level. This plays into how recruiting has changed, as well: we live in an increasingly globalized world and economy. Top talent is no longer wooed by local companies, but nationally and sometimes even internationally as well. In a job market where nets are being cast so far and so wide, companies must go out and search for the best and the brightest. Utilizing social media, be it LinkedIn, Facebook, Twitter or whatever platform you prefer, it is possible to reach a much wider range of applicants. For example, Glassdoor is now our top source of influence for candidates. Since January of this year, we have had a 214% increase in views on our Glassdoor page.
As an example, Janna asked us to raise our hands if, when applying for Daxko, we had sought out the company on social media. As expected, the grand majority of hands were put in the air to indicate that most of those present had done so. Having an engaging and inviting social media presence is a good way of showing Daxko culture to potential teammates.
Now that Janna had proven how integral recruiting through social media is to a company’s hiring process, she had some guidelines on what to share and what not to share. Sharing career opportunities or photos and videos of neat Daxko gatherings is of course recommended! As they say, a picture is worth a thousand words and in this case, some find it easier to tout a company’s strengths with a picture as opposed to written word. However, many of us aren’t so great at taking pictures… which is why I choose to write for the Culture Blog! Be it submitting a post or simply an idea, we’re encouraged to contribute to the Culture Blog in any way we can. After Glassdoor, it is the second highest source of influence for our candidates.
Janna concluded with how we should put our best selves forward: be professional, be fun and be responsive. Keep your LinkedIn profile up to date and, really, if you’re already active on social media, just keep doing what you’re doing. Tagging Daxko and throwing out that shout-out, showing that you’re excited about your job and the company, will continue to cast the net of social recruitment far and wide.