James McIntyre, CIO of the YMCA of Greater Cincinnati and Daxko customer, opens up about how he and his team utilize technology to drive community impact at the Y in the February issue of Business Review USA & Canada.
McIntyre goes into detail about their partnership with vendors including Daxko. When asked about their decision to go with Daxko, McIntyre says, “For the ERP system, we use Daxko which gave us enhanced reporting opportunities enabling us to make quicker and better business decisions.”
The YMCA of Greater Cincinnati’s work with Daxko Engage member engagement software also featured in the article. McIntyre explains how Daxko Engage helps them improve retention metrics at their association. “Daxko includes additional modules with a lot of value, including their Daxko Engage product,” explains McIntyre. “This enables us to know when a member checks in, what their interests are, if he/she is a donor and that individual’s pattern of activity; all very powerful engagement and retention tools. It also uses artificial intelligence to alert us to members who may not be fully engaged and are ‘at risk’ of leaving.”
Read the full article here: