This is the second in a two-part series on engaging new members from Daxko Engage Implementation Specialist Emily Vonbartheld. Read the first post here.
To help engage new members and help them reach goals you can track their interests or goals. If you have Daxko Engage or another CRM, you can create a group based on new member interests and make contact with those members through an initiative. This can be especially useful when you’re targeting January Joins because in Daxko Engage you can create “Group rules” around join dates.
If you are using a CRM or third-party email client, you can pull a custom membership report from Daxko Operations, sort by interests, and email the members from your current email provider.
When signing a member up, remember to ask the member their goals and mark them in a visible area. This will help staff when they go to regularly follow up on their goal. In Daxko Engage there is a place on the member profile exclusively for their goals.
For example, staff can follow up with Gabriel and refer him to classes and resources based on his goal. Keeping up with these goals shows members that their membership is not transactional. Members want to feel like they are part of a community that truly cares about them and tracking goals is one way to achieve that.
Keep new members from pouring out the back gate by increasing their level of engagement and involvement within your fitness center, club, Y, or J. Help members feel that they are a part of something greater by welcoming them into a community dedicated to helping everyone succeed. It’s easy to view “January Joins” as a monolithic group because it feels like the same routine every year. Intentionally tracking a members’ interests and goals and creating systematic communications to engage them, gives you the opportunity to create meaningful change.
Make sure to establish guidelines within your association, hang reminders around welcome desks, and follow up with staff! Increasing retention means increasing impact in members lives and that’s what it’s all about.