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Making the Ask: Annual Campaign Insights

By October 28, 2014 No Comments

I recently had the pleasure of moderating NAYDO’s webinar: Let’s Make the Ask! A Practical Approach to Annual Campaign Solicitation. Andrew Powers, Director of Annual Giving at the YMCA of Greater Rochester, presented and filled the hour with countless insights, strategies, and practical tips for any development professional.

A few ideas that struck a chord with me:

  •  You should apply the major gift process to gifts of ANY size (Identification>Cultivation>Solicitation>Stewardship)
  •  Providing unforgettable experiences through engaging members everyday is cultivating future donors
  •  Annual campaign prospect lists don’t have to be limited to those that you think are extremely wealthy. It should include ANYONE you think is interested in supporting the mission of your organization
  •  Staff and volunteers soliciting gifts should be donors themselves. Making that ask as a “Please join me as a donor” carry more weight during the solicitation.

I encourage you to take a few minutes out of your day to watch the entire webcast. I promise you’ll learn something from Andrew’s powerful presentation to take your organization’s annual campaign to the next level!

Daxko is a proud sponsor of NAYDO’s webinar series. See a list of upcoming webinars here.

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