Daxko surveys executives and professionals in the member-based nonprofit market annually to find out their biggest challenges and successes from the prior year. For our 2014 Trends & Opportunities Survey we had 288 respondents, 84% of which were executives. Organizations of various sizes participated in the survey, with operating revenues ranging from less than $1,000,000 to greater than $30,000,000. Here we dig deeper into the results for major gifts.
Leveraging relationships of board members and staff members tops out as the main methods for identifying prospects for major gifts ($1,000+). Still, digging deep with current donors and elevating gift values must play a big role.
“A major gifts program is the most cost-effective fundraising strategy,” according to Julie Sistrunk, Daxko T2 Consulting Direct of Financial Development. “Major gifts provide the greatest return on investment with 80-90% retention on these important gifts.”
Download 2014 Trends & Opportunities Survey Results