CultureProfessional Development

TMD: Design for Non-Designers

By February 27, 2014 No Comments

In our latest TMD (Team Member Development) series, we talked about design. Good companies, especially tech companies, know the value of excellent design. At this TMD, we learned to look at design as an intersection of art and technology. Will S, Director of Product Strategy and Design, led the segment to give us non-design folks some good, straightforward takeaways for creating effective designs.

  • When designing a layout, spacial placement is key. It’s also good to use gridlines to provide structure and sketch out ideas to ensure that your layout is effectively communicating the ideas you intend to share.
  • In design, movement refers to the use of shapes and space to move your audience through the layout. To be effective, your design should be structured in a way that allows your viewer’s eye to flow naturally and logically through the design.
  • Typography, not to be confused with font, refers to the arranging and styling of different typefaces to make the meaning of a design more evident. It’s best practice to use no more than two typefaces in a design. If need be, simply change the weight of the typeface to increase impact.
  • Color is an element of design that stumps most novice designers. Choosing a color scheme can be torture without a basic understanding of monochromatic, analogous, and complementary color schemes. Kuler by Adobe and Colourlovers.com are both great tools to help you find your color inspiration for your next design.

Will left us with 3 lasting guiding principles for design:

  • Embrace constraints.
  • Keep it simple.
  • Edit ruthlessly.

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