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User Testing at Reach: Uncovering the “Why”

By August 29, 2013 No Comments

“It only takes 5 users to uncover 80% of high-level usability problems.”   – Jakob Nielson

 

Jakob Nielson is often considered the leading expert on usability testing. And, according to Neilson, usability is “a quality attribute that assesses how easy user interfaces are to use. The word ‘usability’ also refers to methods for improving ease-of-use during the design process.”

Daxko tries to incorporate usability and user experience testing as often as we can, but for five of the past nine reach customer conferences, we’ve also had a dedicated Usability Lab where all attendees have the opportunity to provide feedback across a range of our software products. This is an opportunity for our software engineers to work one-on-one with our clients to understand how they use the products every day and how we can make those everyday tasks easier and quicker through software.

Why Usability Testing
In some ways one-on-one qualitative usability testing is more valuable than any survey we could produce and get 100 customer responses. Why? While quantitative testing (i.e. surveys) provides the “what,” qualitative testing (usability testing) provides the “why?”  We learn certain features are not working in a quantitative test but we learn the very important “why” they are not working with qualitative research.

The Daxko Approach
Traditional usability testing can be extremely regimented. At many companies, the end product of a round of usability tests is a bulky, boring report that nobody reads. We don’t want that. Here at Daxko, we take a more agile approach that really fits our company culture. We want to create actionable results, very quickly from our usability tests. We actually take that information straight back to the product teams so they can start prioritizing what needs to happen next.

Prioritize Future Product Functionality
Usability testing helps us prioritize features. Even with a very small sample size, we can quickly get a consensus on not only what the issues are but also what functionality is really needed. We are dedicated to finding the opportunities that will benefit the most customers, and we schedule updates accordingly based on what we find that will help the most people.

Are you going to our Reach user conference this year? Registration closes Sept. 3rd, so It’s not to late to sign up!

If you are going to Reach this year, sign up for our Usability Labs to have a say in the roadmaps for our products in the coming year.

Want to learn more? Check out this blog post on our collaborative design workshop at Reach 2012. And, check back next week to hear more about Daxko’s Reach Usability Labs and read examples of product functionality that has come out of usability testing at Daxko.

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