IndustryMarketingMobileOnlineTrends Reports & Surveys

Trend Reports & Surveys: Online & Mobile

By May 23, 2013 No Comments

By 2014, the number of mobile internet users will surpass the number of desktop internet users (Source: comScore)

Providing online tools that can be utilized on both a mobile device and a desktop is something many organizations are already doing: 57% offer online registration, 28% offer online membership sales, and 18% offer online account management.

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In addition, a mobile app can provide an added level of engagement. 57% of organizations are either offering or considering offering a mobile app as a free service to members, and 52% of respondents are either using tablets or considering using them in everyday operations, such as member check-ins.

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