For major gifts ($1,000+), leveraging relationships of board members and staff members tops out as the primary method for identifying prospects.
This is a 43% increase over last year, when just half said relationships were most important. Still, digging deep with current donors and elevating gift values must play a big role.
“A major gifts program is the most cost-effective fundraising strategy,“ Julie Sistrunk of Daxko T2 Financial Development Consulting says. “It provides the greatest return on investment with 80-90% retention on major gifts.”