75% of respondents are increasing their annual campaign goals over last year.
According to Julie Sistrunk, Daxko T2 Consulting Director of Financial Development, 25% of members should contribute to the annual campaign.
Currently, only 8% of organizations report that more than 10% of members give annually. Of those who report 5% or less of members giving, 1 in 5 have no plans in place for improvement.
Increasing member giving, and putting a strong plan in place to do so, will be critical in achieving annual campaign success.