Celebrating Our Silver Stevie® Award for Exceptional Customer Service

By | Free Career Advice | No Comments

Our Services Team is known for their dedication and unending determination to helping our customers succeed. This year they were praised for their commitment to take their service to the #NextLevel by winning their fourth consecutive Stevie® Award.

Daxko was presented with a Silver Stevie® Award in the Customer Service Department of the Year category in the 13th annual Stevie Awards for Sales & Customer Service. The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development, and sales professionals. The Stevie Awards organization stages seven of the world’s leading business awards programs, including the prestigious American Business Awards® and International Business Awards®.

More than 2,700 nominations from organizations in 45 nations of all sizes and in virtually every industry were evaluated in this year’s competition. Winners were determined by the average scores of more than 150 professionals worldwide in seven specialized judging committees.

“I am incredibly proud to lead our award-winning services teams at Daxko,” said Brittany Richards, our Senior Vice President of Services. “Our theme for 2018 was #NextLevel, and this award proves how exceptionally our team worked to deliver on our customer promise. We have an unyielding dedication to setting our customers up for success, and I see that passion every day.”

“The services team at Daxko consistently raises the bar on creating exceptional experiences for our customers,” says Grace Adams, our Director of Customer Service. “This is the fourth year in a row our team has won a Stevie Award, and each year we continue to redefine excellence. The team impresses me daily with the relationships they have built with our customers, and they truly care about the success of their businesses.”

“All of the Stevie Award winners should be very proud of their achievements. Independent professionals around the world have agreed that their accomplishments are worthy of public recognition,” said Stevie Awards President and founder, Michael Gallagher.

Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/sales.

Catch Their Attention with CTAs

By | Uncategorized | No Comments

With our recent release of Conversion Analytics from Daxko Engage email initiatives, it’s time we discuss effective CTAs. CTA is marketing short-hand for “Call to Action,” and it is a strategic tool used to get your readers to act on your message.

Your team sends a communication for one of three reasons – to inform, entertain, or ask. In any of these cases, your goal is to get the reader to take action on something whether it be to register for a program, join a group ex class, or sign up for child care. That’s where strategic CTAs come in handy. Our recommendation? The engagement button.

For action-oriented emails, you must begin with a segmented audience and a clear purpose. From there, design your messaging so that readers are clearly guided to the action you want them to take. Below are four ways to make clear and effective CTAs that drive results:

 

1.  Place it above the fold.

Above the fold refers to the upper front page of a newspaper with the most important story. The same idea applies with email communications. Your CTA should be “above the fold” on both a desktop and mobile device to encourage readers to act before losing their attention.

2.  Create a sense of urgency.

Use limited offers or deadlines to drives the reader to act now. Be sure to provide supplemental information outside of the CTA button to create a sense of urgency and timeliness.

3.  Make it pop.

CTAs should be vibrant in comparison to the rest of the content. White space can be an extremely useful tool if you’re aiming to make a button stand out. As far as what color you should choose? There is a good bit of debate. In this study by HubSpot, red beats green. However, there are many moving components that feed into your color choice. The important factor is that your button contrasts nicely with the rest of the content and evokes the emotion you want your readers to feel.

4.  Keep it short and sweet.

Similar to the overall message, your CTA needs to be concise. Use short phrases describing the immediate action. Examples include, “Register Now”, “Continue Reading”, or “Join Our Team.”

 

Take these quick tips and apply them to your email marketing campaigns. All emails sent to members can be revenue driving opportunities with strategic CTAs!

 


About Conversion Analytics

If you’re an email marketer, you likely rely on open and click rates to track success. But how do you know if your campaign to drive registrations, donations, or membership sales was truly successful?

Using Daxko Operations and Daxko Engage, you can now track more than just clicks and opens with conversion analytics. Because Daxko Engage is fully integrated with Daxko Operations, you can see true conversions tied to your email marketing initiatives for program registrations, donations, new memberships and childcare/camp.

Three Business Resolutions for Membership & Marketing

By | Daxko Engage, Engagement, Industry, Marketing, Membership, Tips & Resources | No Comments

It’s the season of renewal – personally andprofessionally. While many are making resolutions to join a fitness facility or creating bucket lists for the new year, we’d like to challenge your team to make a resolution to simplify your professional lives. Simplicity enables you to do more that you enjoy. Here are three ways to freshen up for the new year:

1.  Consolidate your email marketing efforts.

Could you say that every department is on the same page as it relates to email marketing? Do you know what other teams at your organization are sending out? Is the content brand compliant?

More often than not, the answer to at least one of these questions is no. Working for a community center, a fitness center, a child care provider, and a camp (among many other strengths) means your efforts are likely siloed. This is even more the case because non-profit team members juggle so many responsibilities. We sometimes work with customers who have their camp team using Emma, the Wellness team using Constant Contact and the Sales/Marketing using Campaign Monitor. Not only is that ineffective, but man, it gets expensive!

In order to ensure your efforts are well received, a single source of truth is invaluable.  A single source of truth means control over how much and when members receive information, who receives a message, a consistent portrayal of your brand image, and an integrated approach to member engagement. To toot our own horn, we recommend Daxko Engage because it is already integrated with your membership database.

2.  Document processes and responsibilities

This one is easy. From a marketing perspective, it is crucial to have best practices in place around who can createcontent and who can releasecontent. Our most successful customers have a Member Engagement committee where different stakeholders and leaders come together to discuss what messaging to share when.

Once discussed and approved, the person with the information will create some messaging using a template your marketing guru has approved. From there, a marketing team member will make adjustments and schedule the initiative to launch based on a content calendar to ensure members aren’t oversaturated with content.

3.  Hold managers accountable

Picture this:Staff are having engaging conversations with your members because they genuinely believe in the mission of your organization and want to see people succeed. It’s not hard to picture, right? The perk of working for a non-profit means that your team members are on board with the mission and working to help members accomplish their goals.

Assuming you have Daxko Engage to make it easier, there are two major reasons to log conversations that are alreadyhappening:

  • You’ll move that one-to-one relationship to a one-to-many relationship – meaning that every single team member can build on that relationship and create exceptional experiences for your members.
  • With a plethora of data, you are able to extract information to make important business decisions. For example, if half of the goal-related notes pertain to weight loss (looking at you, New Year’s Resolutions), it may be a time to offer programming geared towards those needs.

The idea is fantastic, but it will happen only if your managers are promoting the reason behind logging conversations and holding their team members accountable. As the directly responsible individual over member engagement, make it your mission to follow up with managers and ensure those conversations – whether to reward or coach team members –  are happening.

In doing these three things – consolidating marketing efforts, documenting processes and responsibilities, and holding supervisors accountable – you will start your new year fresh. Get everyone on board, and enjoy the version of you with more free time!

The Fab 5: Workplace Friends

By | Culture, Team Member Spotlight | One Comment

Daxko is a great place to make friends. We’re with our coworkers a lot, so it’s easy to form bonds. That’s exactly what happened when I met Alex, Josh, Colby, and McKee working on our Customer Success team. We’ve been through a lot together; weddings, babies, and vacations, just to name a few. In this video, I give some background about how we became friends. Then, we play the Superlative Game to see how well we know one another!