Three Business Resolutions for Membership & Marketing

By | Daxko Engage, Engagement, Industry, Marketing, Membership, Tips & Resources | No Comments

It’s the season of renewal – personally andprofessionally. While many are making resolutions to join a fitness facility or creating bucket lists for the new year, we’d like to challenge your team to make a resolution to simplify your professional lives. Simplicity enables you to do more that you enjoy. Here are three ways to freshen up for the new year:

1.  Consolidate your email marketing efforts.

Could you say that every department is on the same page as it relates to email marketing? Do you know what other teams at your organization are sending out? Is the content brand compliant?

More often than not, the answer to at least one of these questions is no. Working for a community center, a fitness center, a child care provider, and a camp (among many other strengths) means your efforts are likely siloed. This is even more the case because non-profit team members juggle so many responsibilities. We sometimes work with customers who have their camp team using Emma, the Wellness team using Constant Contact and the Sales/Marketing using Campaign Monitor. Not only is that ineffective, but man, it gets expensive!

In order to ensure your efforts are well received, a single source of truth is invaluable.  A single source of truth means control over how much and when members receive information, who receives a message, a consistent portrayal of your brand image, and an integrated approach to member engagement. To toot our own horn, we recommend Daxko Engage because it is already integrated with your membership database.

2.  Document processes and responsibilities

This one is easy. From a marketing perspective, it is crucial to have best practices in place around who can createcontent and who can releasecontent. Our most successful customers have a Member Engagement committee where different stakeholders and leaders come together to discuss what messaging to share when.

Once discussed and approved, the person with the information will create some messaging using a template your marketing guru has approved. From there, a marketing team member will make adjustments and schedule the initiative to launch based on a content calendar to ensure members aren’t oversaturated with content.

3.  Hold managers accountable

Picture this:Staff are having engaging conversations with your members because they genuinely believe in the mission of your organization and want to see people succeed. It’s not hard to picture, right? The perk of working for a non-profit means that your team members are on board with the mission and working to help members accomplish their goals.

Assuming you have Daxko Engage to make it easier, there are two major reasons to log conversations that are alreadyhappening:

  • You’ll move that one-to-one relationship to a one-to-many relationship – meaning that every single team member can build on that relationship and create exceptional experiences for your members.
  • With a plethora of data, you are able to extract information to make important business decisions. For example, if half of the goal-related notes pertain to weight loss (looking at you, New Year’s Resolutions), it may be a time to offer programming geared towards those needs.

The idea is fantastic, but it will happen only if your managers are promoting the reason behind logging conversations and holding their team members accountable. As the directly responsible individual over member engagement, make it your mission to follow up with managers and ensure those conversations – whether to reward or coach team members –  are happening.

In doing these three things – consolidating marketing efforts, documenting processes and responsibilities, and holding supervisors accountable – you will start your new year fresh. Get everyone on board, and enjoy the version of you with more free time!

The Fab 5: Workplace Friends

By | Culture, Team Member Spotlight | No Comments

Daxko is a great place to make friends. We’re with our coworkers a lot, so it’s easy to form bonds. That’s exactly what happened when I met Alex, Josh, Colby, and McKee working on our Customer Success team. We’ve been through a lot together; weddings, babies, and vacations, just to name a few. In this video, I give some background about how we became friends. Then, we play the Superlative Game to see how well we know one another!

Taking Ownership

By | Culture, Grow Your Career, Life at Daxko, Rewarding Careers, Talent, Team Member Spotlight | No Comments

One of Daxko’s core values is ownership. It’s something team members take to heart and a trait that I observe in my teammates on a daily basis.

Joining Daxko, I was unaware of the significance of ownership in the culture – not because it was not expressed, but because I had not experienced it before. I realized that I needed to step up my game in this area to be successful at Daxko and in my role. I can say that I have significantly overcome this hurdle! A specific anecdote of how I stepped up the ownership game: I helped a client edit a custom report in a way that seemed impossible. After completing the rather intensive coding for a calculated column in the report, I felt as if I made a significant contribution in an area of which I, at first, did not believe I was capable. It was a great feeling of accomplishment for me! I was successful at a tough project, and I helped contribute to a customer’s success.

I’ve gone from being a brand new team member who, every day, thought “How in the world am I going to remember all this?” to feeling well-equipped. I’ve found a rhythm even though there’s still a lot to learn. I am grateful for my time, thus far, and look forward to continually grow in and contribute to the Daxko Nation.

The MVP

By | Culture, Grow Your Career, Life at Daxko, Rewarding Careers, Talent | No Comments

I’ll be honest. During my first few days at Daxko, I felt very out-of-sorts. Starting a new job is always daunting, and I was afraid I didn’t really fit in. Don’t worry, though – this story has a happy ending! I quickly realized I had a unique opportunity to get over myself and my fears and to step out of my comfort zone. I came out of a high-pressure work environment and knew that my new role at Daxko would allow me to be challenged without so much stress.

What’s made the biggest impact? The people! My team took me to Cocina Superior for a welcome lunch on my first day despite the time of the month being hectic for them. It meant so much that despite being busy, they still spent time getting to know me and making me feel welcome.

My favorite anecdote so far is that one morning when I was still very new, I was struggling a little bit. As I was putting cans of Coke into the fridge, a team member looked at the can I was holding and said, “That’s so you!” When I glanced down at the can, I saw that it said MVP. My day was made! People here are so kind. They care about one another in a work capacity, but they also care about one another as people. This has made the transition to my ‘new normal’ a stellar experience.


Stacey Green is our office Flight Attendant who loves her family and her Goldendoodle named Sophie.