Daxko is a great place to make friends. We’re with our coworkers a lot, so it’s easy to form bonds. That’s exactly what happened when I met Alex, Josh, Colby, and McKee working on our Customer Success team. We’ve been through a lot together; weddings, babies, and vacations, just to name a few. In this video, I give some background about how we became friends. Then, we play the Superlative Game to see how well we know one another!
One of Daxko’s core values is ownership. It’s something team members take to heart and a trait that I observe in my teammates on a daily basis.
Joining Daxko, I was unaware of the significance of ownership in the culture – not because it was not expressed, but because I had not experienced it before. I realized that I needed to step up my game in this area to be successful at Daxko and in my role. I can say that I have significantly overcome this hurdle! A specific anecdote of how I stepped up the ownership game: I helped a client edit a custom report in a way that seemed impossible. After completing the rather intensive coding for a calculated column in the report, I felt as if I made a significant contribution in an area of which I, at first, did not believe I was capable. It was a great feeling of accomplishment for me! I was successful at a tough project, and I helped contribute to a customer’s success.
I’ve gone from being a brand new team member who, every day, thought “How in the world am I going to remember all this?” to feeling well-equipped. I’ve found a rhythm even though there’s still a lot to learn. I am grateful for my time, thus far, and look forward to continually grow in and contribute to the Daxko Nation.
I’ll be honest. During my first few days at Daxko, I felt very out-of-sorts. Starting a new job is always daunting, and I was afraid I didn’t really fit in. Don’t worry, though – this story has a happy ending! I quickly realized I had a unique opportunity to get over myself and my fears and to step out of my comfort zone. I came out of a high-pressure work environment and knew that my new role at Daxko would allow me to be challenged without so much stress.
What’s made the biggest impact? The people! My team took me to Cocina Superior for a welcome lunch on my first day despite the time of the month being hectic for them. It meant so much that despite being busy, they still spent time getting to know me and making me feel welcome.
My favorite anecdote so far is that one morning when I was still very new, I was struggling a little bit. As I was putting cans of Coke into the fridge, a team member looked at the can I was holding and said, “That’s so you!” When I glanced down at the can, I saw that it said MVP. My day was made! People here are so kind. They care about one another in a work capacity, but they also care about one another as people. This has made the transition to my ‘new normal’ a stellar experience.
Stacey Green is our office Flight Attendant who loves her family and her Goldendoodle named Sophie.
I’m going to cut to the chase: Next Level service requires data. Daxko is in the business of next level service – and you are too.
Consider this scenario: It’s peak join month. Your membership staff is putting in extra hours to deal with the influx of joins. They’re obtaining basic information about new members – including why they joined and what their membership goals are. This information will ultimately make or break their membership. Bucketing that information to provide strategic offerings and intentional engagement opportunities can be difficult without a procedure in place.
You might be thinking to yourself, “How do we bucket that data when it’s just a bunch of words?” That’s when we swoop in with the answer of the decade: hashtags.
Hashtags, or keywords, are extremely useful in sorting notes your team members have logged about members. Check out these real examples of hashtags in action:
- Charles stopped me in the hall and complimented me on my Flow class yesterday. We talked about his fitness journey and why he stays motivated to be active. It was nice to get to know him a little better. #MemberMarvels #GroupFitness
- We talked about a committee we are on together. He mentioned that he is here almost every day! #FierceFundraisers
- I engaged Keiko on the 2nd She was getting ready to do a group fitness class. She does not use any equipment – she prefers group fitness overall. #Story
The first step in bucketing your data will be deciding on keywords you’d like to keep an eye on.
Check out this Hashtag Bank to see examples from your peers and develop your own “bank.”
We recommend focusing on who is pulling the reports, determine what data they’re most interested in and work backwards. Start small and build the list to make sure the process catches on without overloading staff. Departmental and goal-oriented hashtags are a great start!
From here, you’ll want to communicate your decisions. Tell staff in team meetings, post your Hashtag Bank in an employee area or next to desktops, and make sure to reward team members who are doing a great job. Giving them kudos shows the team that this is important – plus, everyone likes to be rewarded for a job well done.
Your Next Steps:
Once you’ve created and discussed your Hashtag Bank, extracting information is simple! Log into Daxko Operations and head to Custom Reports. Access your Daxko Engage reports and navigate to the Keyword Search Report. From here, you’ll simply put in your parameters. You can also set a schedule if it is something you’d like to pull monthly.
Pull trends around areas of interest that your organization can expand upon. If a large group of people share similar goals, consider developing a specialized program for that group of members to create a community and solution for your members. You can communicate with them by utilizing the custom Member ID group rule in Daxko Engage. From there, the world is your oyster!