Reach the Right People at the Right Time
(Spring 2011)

Daxko’s publication for YMCAs, JCCs, and community centers

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In this issue, we examine the ins and outs of your member and non-member data to help you better execute your mission. In addition, we spoke with five associations who do it well: the Kearney Family YMCA, the Dixon Family YMCA, the Tampa Metropolitan Area YMCA, the Alexandria Area YMCA, and the JCC of Scranton.

 

 

DATA SEGMENTATION: A MUST-HAVE FOR YOUR MISSION article
Examine the ins and outs of your member and non-member data to better execute
your mission. Read the article.

YOUR ASSOCIATION 101: DIG DEEP INTO YOUR DATA article
Having trouble making informed decisions? Put your data in the driver seat.
We talked to five associations who do it well. Read the article.

ARM YOUR ASSOCIATION WITH KNOWLEDGE AND KNOW-HOW article
Before you begin targeting your segmented data groups, thoughtfully review your
current outreach methods. Are you prepared for the next step? Narrow your focus
with our help. Read the article.

PUT YOUR PLAN INTO ACTION (A LOOK AT DIFFERENT STRATEGIES) article
Need help getting started? Associations and fundraising professionals weigh in. Read the article.

PLUS! Download our planning worksheet
Click here