So much data. We help make sense of it all.

Introducing T2 Data-Driven YMCA Consulting

Leading an organization has never been more challenging. Demographics are changing. Competition is increasing. Community issues are demanding. Decisions are high-stakes. You don’t need theory, cookie-cutter best practices or consultant speak.


You Need Data-Driven Solutions

Daxko T2 Consulting is the only YMCA consultant team with access to more than a decade of member data. Usage patterns? Check. Retention risk? Got it. Participation levels? No problem. How does my organization compare to my peers? We’ve got you covered. How does my community feel about us as an organization? We can tell you that, too.
We combine the operational data, engagement tracking and primary research on nearly 600 organizations to get a true picture of current realities and future possibilities.

Know Before You Go

Don’t go into board rooms with guesses, anecdotes, or results from last year’s member survey. Take in the truth– backed by YMCA data that can drive decisions.
Daxko T2 Consulting delivers scientific research at the 95% confidence level. Our team of experts take that data and weave it into strategies that transform communities.



Where We Can Help

Only Daxko T2 Consulting can compile the information from Daxko Operations, Daxko Engage, and our own primary research to answer tough questions.
For clients that use Daxko Operations and/or Daxko Engage, Daxko T2 Consultants get a big head start. Getting the baseline on key metrics and the benchmark against other like-organizations is the easy part. Then we take a deep dive into the tough questions you need answered. Next, our YMCA consulting team devises the custom research and analytics to understand how certain strategic moves are likely to play out in your community. From that data, we come up with a plan you can “take to the bank.”

Daxko T2 Consulting commonly helps clients with strategy related to:

  • Vision Planning
  • Leadership Development
  • Membership Development
  • Financial Development
  • Community Perception
  • Loyalty Measurement (NPS)

About the Team:

Tom Massey is Senior Vice President of Daxko T2 Consulting. Together with Senior Director, Lori Swann, they lead a whole team of experienced, gifted nonprofit leaders.