Reach 2016 is now over. Thank you to our attendees! Be sure to check back here as more details on Reach 2017 are released.

Reach FAQs


What is Reach?

Reach is Daxko’s annual customer conference. It’s two and a half days full of breakout sessions, keynote and guest speakers, access to customer support, hands-on learning, exhibitors, and networking with YMCA and JCC professionals from all over the country. It’s the one conference each year that brings together the entire community of Daxko users. This year marks Daxko’s 13th annual Reach conference!

What are the dates for Reach 2016?

Tuesday, September 6 – Thursday, September 8, 2016

Where is Reach 2016 taking place?

With the exception of some exciting offsite night events, the conference will take place at the Hyatt Regency-Wynfrey Hotel in Birmingham, Alabama.

Who attends Reach?

Daxko customers, mostly YMCA and JCC professionals, from all over the U.S. attend Reach. We’re expecting about 250 attendees this year.

What are the sessions like?

Reach breakout sessions are designed to appeal to a broad range of roles, so there’s something for everyone! Software users, system administrations, c-level executives, membership directors, marketing directors, financial development directors, and more can benefit from attending Reach. In short, Reach is the most cost-effective way to ensure that customers are getting the most from their investment in Daxko. Check out the agenda and read more about the sessions.

Can I earn recertification credits for attending Reach?

Yes! Reach 2016 has been pre-approved by Y-USA for 20 leadership recertification credits for the “Multi-Team or Branch Leader” or the “Organizational Leader” certifications. In order for this credit to count towards recertification, it must be manually added. To receive further instructions on this process, please contact

I’m a new Daxko customer. Is Reach for me?

Yes! Attending Reach is an excellent introduction to the Daxko Nation. You’ll have access to Team Daxko and can easily connect with other Daxko customers.


Where can I get Reach updates?

This site is your best resource for all things Reach. Additionally, folks who register for the conference can expect to receive regular e-mails with important updates and reminders. Be sure to catch Reach news and photos by visiting us on Facebook, following us on Twitter, and using #DaxkoReach.

I haven’t been getting email updates about Reach. Am I missing something? 

You may have unsubscribed from Daxko e-mails at some point. In order to receive important updates about Reach, you’ll need to subscribe again. Manage your e-mail preferences. Still not able to receive e-mails from Daxko? You may need to adjust the email filters at your association to allow Daxko emails to reach you. Contact for assistance.


How do I register for Reach?

Register and pay online while registration is open (February 29 – August 26, 2016).

How do I register a group for Reach?

We offer a group discount of 20% off regular price* when you register for 5 or more people from the same association. To register a group with the discount, e-mail with “Reach Group Registration” in the subject line to receive a special discount code. *Cannot be combined with other discounts.

Do you accept check payments?

We accept check payments for group registrations (5+ from the same association). To register a group and pay by check, e-mail with “Reach Group Registration” in the subject line.

What’s your refund policy?

Due to deadlines outside of Daxko’s control, the following conference refund policy will be in effect:

• 90+ business days prior to the conference — 100% refund of conference registration

• 60 – 89 business days prior to the conference — 50% refund of conference registration

• 0 – 59 business days prior to the conference — no refund of conference registration

We can’t make any exceptions to the policies above. If eligible, you may request a refund by e-mailing and writing “Reach Refund” in the subject line.

*Please Note: Some special, limited time promotional offers for Reach may indicate “no refunds.” In those cases, this refund policy does not apply.

May I transfer a registration to someone else?

If you are unable to attend the conference, you may transfer your registration to another person from your association through July 31, 2016. After that date, we will be unable to transfer registrations. Once we receive your completed form, we will transfer your registration within 5 business days. The new registrant will receive an e-mail confirmation once the transfer is complete. If you’re not sure whether or not a transfer has been completed, please check with the new registrant first. Once you’ve transferred your registration, it is your responsibility to cancel (or transfer) your hotel room reservation.

What is included in the cost of my conference registration?

• Full access to the conference: breakout sessions, speakers, labs, exhibitors, etc.

• Daytime meals and snacks: breakfast, lunch, and snacks on Wednesday and Thursday

• Two night events: Tuesday’s welcome reception and Thursday’s closing night event (both include food, drink, and entertainment)

What is not included in the cost of my conference registration?

Travel and lodging costs are not included in the cost of registration.

Do you offer scholarships to Reach and how do I apply?

Yes! This year we have scholarships to award two deserving recipients. The scholarship covers the cost of conference registration (travel and lodging expenses are not included). Apply online through May 31, 2016 to be considered. We’ll contact recipients in June, which gives any applicants not receiving a scholarship time to register and receive the discounted room rate at the conference hotel.

The budget is tight at my association. What’s the most cost effective way to attend Reach?

Apply for a scholarship (through May 31, 2016).

Take advantage of the registration discounts offered: 

  • Early Bird pricing (February 29 – April 30, 2016)
  • 20% full price for groups of 5+ from the same association)

Reserve your hotel room early. The discounted room rate for conference attendees is only available through August 12, 2016 (or while rooms last).

Enjoy the conference meals included in your registration fee (instead of dining out).

*Note: Discounts cannot be combined.

I missed out on Early Bird pricing. What are my options?

Once Early Bird pricing is over, it’s over. However, you can still get discounts for applying as part of a group (5+). You can also apply for one of our scholarships through May 31, 2016.  If selected, we’ll cover your entire conference registration fee.


What’s the dress code at Reach?

You’ll find most folks wearing business casual attire.

When should I arrive and depart Reach?

Plan to arrive the afternoon of Tuesday, September 6th so you’ll have time to check in, attend the opening keynote, and then enjoy the welcome reception. Since Thursday’s farewell night event runs late (around 10:00 p.m.), plan to stay, enjoy, and then head home the morning of Friday, September 9th.

Where can I see a full agenda with all sessions and times?

Check out the full conference agenda on the agenda page.

May I get a printable version of the agenda and sessions?

To be more environmentally friendly, we no longer create printed Reach agendas or session guides. Instead, everything is digital so it’s always up-to-date and at your fingertips. In addition to having the agenda and sessions available online, we also offer a conference mobile app that allows attendees to build their own agendas.

Will I have Internet access at Reach?

Yes! Reach 2016 conference attendees will have complimentary Wi-Fi Internet access in the meeting spaces throughout the conference. Feel free to BYO laptop or tablet to follow along in some sessions.

Where can I learn more about Birmingham restaurants and attractions?

Visit to discover all there is to see and do in the Magic City!  

Where’s the nearest YMCA or JCC?

The YMCA of Greater Birmingham has two branches within five miles of the conference hotel: Hoover and Vestavia. The Levite JCC is located just 13 miles from the hotel.

May my company exhibit at Reach?

Yes! We’re always excited to welcome new vendors to exhibit at Reach. Contact to learn more about this year’s sponsorship opportunities. The deadline to sign up is July 31, 2016.

Who do I contact if I have additional questions about Reach?

Contact Reach Conference Director, Barb Silor, via e-mail at Due to the high volume of Reach questions and requests we receive, please allow up to five business days for a response.