Fitness Industry Recovery Data

The answers you expect from Daxko.

It’s challenging to find reliable and comprehensive data that speaks directly to the health, wellness, and fitness industry. Daxko’s Insights & Impact Report provides regular analysis of the latest fitness industry statistics—powered by Performance Analytics, to empower making the right decisions for a fitness business. The report includes percent-to-normal data on revenue, member check-ins, joins, cancellations, and more for each of the areas we serve: community organizations, fitness clubs, and boutique fitness studios.

Knowledge is power.

Access the latest Insights Briefs to understand trends related to new, renewed, and cancelled members, as represented by member management operational system transactions.

Q2 2021

16 %

active units

27 %

check-ins

10 %

gross revenue

2020 Year in Review + Q1 2021

35 %

active units

45 %

check-ins

20 %

gross revenue

December 2020

27 %

active units

56 %

check-ins

18 %

gross revenue

December 2020 data compared to the previous year across the health and wellness industry

November 2020

26 %

active units

53 %

check-ins

22 %

gross revenue

November 2020 data compared to the previous year across the health and wellness industry

October 2020

23 %

active units

51 %

check-ins

20 %

gross revenue

October 2020 data compared to the previous year across the health and wellness industry

September 2020

22 %

active units

52 %

check-ins

16 %

gross revenue

September 2020 data compared to the previous year across the health and wellness industry

August 2020

12 %

active units

52 %

check-ins

6 %

gross revenue

August 2020 data compared to the previous year across the health and wellness industry

July 2020

17 %

active units

53 %

check-ins

32 %

gross revenue

July 2020 data compared to the previous year across the health and wellness industry

June 2020

14 %

active units

71 %

check-ins

36 %

gross revenue

June 2020 data compared to the previous year across the health and wellness industry