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June 2017: Daxko Membership Index
ACTIVE MEMBERSHIPS JUNE 2017 vs JUNE 2016
MONTHLY MEMBERSHIP RATES
Active Memberships for the month of June increased 5.19% compared to the previous year. This data reflects cumulative gains in total membership large enough to offset terminations during the same time period.
Monthly new joins increased 5.39% compared to the previous year. This increase suggests a potential seasonal trend of modest new membership gains during summer months and programming.
Monthly rejoins decreased 2.57% compared to the previous year. This suggests a potential seasonal trend of lower rejoin rates during summer programming that differs from pre-summer registration months when rejoins experienced an increase.
Monthly terminations decreased 3.29%. This suggests a modest seasonal trend in attrition during summer joins and programming efforts.
ABOUT THE REPORT:
The Daxko Membership Index Report is published monthly by the Daxko Data Team. This snapshot of membership unit trends is based on transactional data from 600+ YMCAs that utilize Daxko Operations.
*Regions are defined geographically according to the National Geographic Society resource database.
*Year over Year (YoY) data represent benchmarking percentages from the same dates of the previous year (i.e. January 2017 data benchmarks against January 2016 data).
*Month over Month (MoM) data represent benchmarking percentages from the previous month to the current month (i.e. January 2017 against February 2017 data).
*Year/Month displays identical information to MoM percent change calculation over a rolling 13-month time period.
*Data for this report is compiled monthly and a full year of monthly snapshots are used.