Daxko Membership Index

Your only source for membership trends of national Y data.

June 2017: Daxko Membership Index

ACTIVE MEMBERSHIPS JUNE 2017 vs JUNE 2016

Active members are inclusive of all units with a status of “active” as of the last day of the month reported. Active memberships are cumulative by nature and impacted by past and current monthly rates.

MONTHLY MEMBERSHIP RATES

ACTIVE MEMBERSHIPS

 +5.19%

Active Memberships for the month of June increased 5.19% compared to the previous year. This data reflects cumulative gains in total membership large enough to offset terminations during the same time period.

NEW MEMBERSHIPS

 +5.39%

Monthly new joins increased 5.39% compared to the previous year. This increase suggests a potential seasonal trend of modest new membership gains during summer months and programming.

REJOINED
MEMBERSHIPS

 -2.57%

Monthly rejoins decreased 2.57% compared to the previous year. This suggests a potential seasonal trend of lower rejoin rates during summer programming that differs from pre-summer registration months when rejoins experienced an increase.

TERMINATED
MEMBERSHIPS

 -3.29%

Monthly terminations decreased 3.29%. This suggests a modest seasonal trend in attrition during summer joins and programming efforts.

PREVIOUS DAXKO INDEX REPORTS:

View the May 2017 Daxko Membership Index Report

ABOUT THE REPORT:

The Daxko Membership Index Report is published monthly by the Daxko Data Team. This snapshot of membership unit trends is based on transactional data from 600+ YMCAs that utilize Daxko Operations.

*Regions are defined geographically according to the National Geographic Society resource database.

*Year over Year (YoY) data represent benchmarking percentages from the same dates of the previous year (i.e. January 2017 data benchmarks against January 2016 data).

*Month over Month (MoM) data represent benchmarking percentages from the previous month to the current month (i.e. January 2017 against February 2017 data).

*Year/Month displays identical information to MoM percent change calculation over a rolling 13-month time period.

*Data for this report is compiled monthly and a full year of monthly snapshots are used.