This past Friday, we had our monthly DAXKO-wide meeting.  Just in case you are not familiar with a D-wide, let me explain.  Once a month we meet as a company to discuss progress on the key initiatives for the year, changes within the company/market, allow new team members to introduce themselves and basically anything DAXKO. We also get a chance to enjoy Chic-fil-a biscuits while we listen. It is actually really nice because David Gray, our CEO, leads the meeting and is very transparent about where the company is in comparison to budget and shares the plans for future endeavors.  This meeting gives every team member the opportunity to ask questions of anyone.

During this DAXKO-wide, Dave took some time to address what should be the focal point of DAXKO – our customers.  One slide appeared during the time span that he spoke about our customers and that was EXCEPTIONAL EXPERIENCE, nothing more nothing less.  I think those two words really explain it all.

It is not that we have forgotten about our customers, nor that we intentionally slacked off on providing great customer service. Many of our customers send in major kudos applauding our team’s interaction.  But without the reminder, we take the risk of allowing our service to become routine or just some written process.  At DAXKO it is much more than that. We believe in our mission and the mission of the customers we serve.  That belief allows us to work harder than the norm to make sure our customers are successful.

I am sure you are thinking, “Yeah, yeah this is just a sales pitch for the company.” Well, yes and no. 

The passion for DAXKO’s mission is one of the reasons I chose to work at DAXKO.  Every person that interviewed me knew the business and expressed their drive to play their role in making DAXKO AND our customers successful.  REALLY!  I started with DAXKO as an Accountant that had little interaction with our external customers. My amount of interaction with our customers didn’t matter when it came to training.  I learned about DAXKO Operations (then Member ST), the structure of the business, the structure of the YMCAs, and the overall goals of the company.  I had a 2 hour overview session with the CEO to talk about our founder, the vision of the company and my role as a team member! Even today, 3 years later, those same training sessions are part of our new hire orientation process.

We, every team member, strive to give our customers an exceptional experience. From sales to professional services to engineers to accounting, everyone is encouraged to “drink the kool aid”.  Actually when you start with DAXKO the “kool aid” is forced fed to you.   Thanks for the reminder Dave!  It is good to know that the message and belief comes from the top.

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