At Daxko, we’re fortunate to have the 3-mile Lakeshore Greenway on our back doorstep. The weather has been beautiful this Spring and I’ve found myself daydreaming of having a retractable sunroof that would let us work while basking in the warm sun and fresh breezes. So, the retractable sunroof thing might not be that feasible, [...]
You couldn’t turn a corner in the office a few months ago without running into a pregnant lady. In fact, I was one of three in the marketing team sporting a baby bump last fall (don’t drink the water, folks). Because our son Patrick is our first, I had absolutely no idea what it would [...]
I was catching up on my Associations Now reading today and came across a great piece in the August ’10 issue that really hit home for me. In the “CEO to CEO” feature, they asked CEO’s to expand on the core values of their association. The answers are admirable. Integrity, Innovation, Commitment, Honesty and so [...]
It seems that every trade publication I flipped through today had a piece on the importance of strong leadership at associations. Many had solid words of wisdom as to what makes a great association leader. Perseverance. Passion for the organization’s mission. Fiscal responsibility. Honesty. Vision. The list never ends and truly isn’t that surprising. However, [...]
April & I decided to put our professional development budgets to good use by attending Marketing Profs B2B Forum in Boston last week. We came away with tons of great marketing ideas to put into practice here at DAXKO. (You can read April’s post about Agile Marketing here). As with any conference, there were countless [...]
