Daxko Culture Blog

The 40th Time’s a Charm – Persistence Pays Off

We all know WD-40, the wonder lubricant with 1,000 uses. The name stands for Water Displacement – 40th Attempt (I’ll refrain from commenting on the product naming, since that’s not what this post is about.) It was developed in 1953 by Norm Larsen, founder of the Rocket Chemical Company (incidentally the Rocket Chemical Company also [...]

Continue reading

Outside the Daxko Walls

I was in Pittsburgh last week with Dave, Matt, Kevin and Anne to present to the selection committee at the YMCA of Greater Pittsburgh. I arrived early enough to spend time with Dave and Pittsburgh’s VP of Business and Information Systems, which included a tour of their newly renovated downtown branch. While there I met staff collaborating [...]

Continue reading

Mirror, Mirror on the Wall

After years of working with nonprofits, I’ve often heard their leadership say, “we’ve got to stop acting like a charity and run this thing like a business.”  A few business fundamentals that we’ve seen can make a real difference in the nonprofit arena are: Strategic Planning Accountability for Staff Targeted Marketing Value-Based Selling Transparency in [...]

Continue reading

Agile: Not Just for Software Development Anymore

Lisa and I spent four days at a marketing workshop and conference this week.  On day one we met an enlightened guy from Portugal, Michel Ozzello, Product Manager for OutSystems.  After showing Michel the Agile board the software engineers use, he asked if we have applied the same approach to marketing.  We stared blankly….”well, no.”  [...]

Continue reading

NTEN… Here We Come!

Been there, done that, got the t-shirt, excited to do it again.  DAXKO is getting ready for another conference this week: NTEN Technology for Nonprofits in Atlanta.  What strikes me as we prepare for this event is how much we have grown.  Last year we went to NTEN in San Francisco, mostly figuring out what [...]

Continue reading

Team T’s

You thought I was going to write about DAXKO’s Kick-Off T-shirt design, but…that’s not it. The Team T’s I’m talking about here came from an excerpt from “The Game Changer” that Dave G. left on my desk.   The article is about building an innovation team.  I like it. One of the things that hit home [...]

Continue reading