Following Up on Feedback

By | Customer Experience, Engagement, Industry | No Comments

This is the second in a series of posts about how we utilize customer feedback. Catch the first post, Our Customer Survey Philosophy, here.

It’s the new year! As I am sure you are at this time of year, we are goal setting. We want to be the Most Loved software partner in the health & fitness space and that isn’t just a 2017 goal it is our vision for the future…and we believe your feedback is a big part of what will help us achieve that goal.

Ever wonder what happens after you complete our survey?

As a follow up to my last blog post, I want to give you an update on our actions since our most recent request for your feedback on how we can get better at providing you and your organization. Our mission is to become the Most Loved and in order to do that, we must earn your trust and deliver exceptional experiences with every interaction you have with our team and our products.

We want to thank the 550+ people who took the time to share opinions and experiences with us. We learned a lot from the survey comments and we were able to find themes throughout the comments that helped us uncover actionable items.

Our team reached out to over 180 respondents to get more information on your comments in order to take appropriate actions. Here’s just a few of the outcomes you can expect from the feedback we received:

  1. Improved communication on our product road map including delivery timeframes
  2. Enhancements to our training offerings for all platforms
  3. Friday Free Consulting time for our CSI/SpectrumNG customers (and the same offer stands for our Daxko Operations customers as always!)
  4. Webinars showcasing product release enhancements and best practices
  5. Consistency in system performance and fast resolution to long term cases

This isn’t the end of the story. We will continue reaching out to more of you each quarter following our survey to ensure everyone has a chance to be heard. Of course, your input is welcome at any time outside of our quarterly surveys as well. My email is mharrison@daxko.com.

What Language does your Software Speak?

By | Customer Experience, Engagement, Industry, Membership, Mission Delivery | No Comments

mtenhakenThis is a guest post from Mark Ten Haken, Director of Information Systems for the Greater Green Bay YMCA. In this post, Mark shares his experiences when searching and selecting a new YMCA software provider. 

Guppy, SACC, AOA, MFA, Engagement, Retention, Termination, Renewal….what language is that? I bet if you show that list of terms and acronyms to somebody outside the Y, you get an entirely different set of answers than if you show them to Y staff. Yes, we at the Y speak our own language but does the software we use understand it?

When we started the process of selecting a software vendor, we developed an extensive list of functionality requirements. Can the software handle 2nd child discounts? What about 3rd party billing? Is there social media integration? Can we draft people other than the 1st and 15th of the month? Is there a simple way to print invoices? Will the software handle gift cards to our expectations? Is there a convenient way for people to join online? Can you divide your campaign into teams? Are there reports for this…are there reports for that? ….well, you get the idea. These things (and more) are all important things to consider when selecting a software vendor.

After you have put together your long list of functionality requirements. After you have developed the surveys you will distribute to staff to evaluate vendors. After you have crossed your ‘t’s and dotted your ‘i’s, there may be one final question that you should consider that may be the most important one of all; what software best speaks the Y language? At the surface this may seem insignificant or overly simplified, but after you give it some thought, the answer to the question in invaluable.

For a decade, we struggled with a piece of software that got lost in translation. What we considered a terminated membership meant something different in the software we were using. A renewal wasn’t really a renewal as we think of it. Retention was hard to measure when the system didn’t quite know how to treat a renewal or termination…an upgrade from an adult membership to a family membership? …whew!.. that really skewed the retention measurement. What about member engagement?…that might as well been Martian language to the software we were using because it didn’t understand the concept. How do we expect staff to be effective and efficient when they, and the software they are utilizing to better serve and engage members, speak two different languages?

We shouldn’t need translation between all the terms, concepts and measurements that are involved with the Y model and the software that serves us. We shouldn’t need a translator to accurately measure what the Y considers to be a terminated member, a membership renewal, or a retained member even if the member upgrades from adult to family. We shouldn’t need to compromise customer service because answers are hard to find. We shouldn’t need to bend and mold our way of doing things to fit into the confines of a piece of software that doesn’t speak our language.

We should expect our software to understand social media integration. We should expect our software to accurately measure year over year terminations and new member comparisons. We should expect the software that we use to understand MFA, SACC and AOA. We should expect our software to understand the need to quickly serve and provide answers to members either online or at our front desks. We certainly should expect our software to intimately understand and measure member engagement so we can better serve our members. We should expect our software to speak the Y language. Daxko speaks our language. What language does your software speak?

Are your new members engaged? Or, are they leaving?

By | Customer Experience, Engage, Engagement, Industry, Marketing, Membership | 3 Comments

Mid-February is often regarded as the time when new members who haven’t been engaged and who are not using their membership start to bail. Is your organization beginning to lose new members? If so, don’t lose hope! We have ideas to engage your members and encourage some of them to stay for the long haul.
Here are eight great ways to work your way into the hearts of these new members:

    1. Focus on in-person conversations with new members. There are tools that help staff gain visibility into which new members are in your facility at any given time. These tools help staff understand which members to speak with so they can start identifying what interests them. Don’t have an engagement tool or customer relationship manager (CRM)? Your staff can still work on face-to-face conversations – paying particular attention to new gym-goers or those who may need a little extra love. [Click here to read how the YMCA of Florida’s First Coast is taking their face-to-face interactions to the net level.]
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    2. “We love our Wellness Staff” initiatives. Each week offer a themed gathering to allow members to meet and greet staff members from a particular area. For example, Tuesday night could be “We love our Swim Instructors” allowing members to meet and ask questions with the swim staff.
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    3. Create a group of new members or new members with specific needs and follow that group. This can be done either manually or through your engagement system to give staff extra incentive to follow up with this group. For example, you could build a group of new members that have been absent for the last two weeks to be sure to speak with this at-risk group when they are at your center.
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    4. Group Exercise Open House. Invite your members to join the wellness staff in the Group Exercise room with water and fruit to learn more about the types of classes offered. This can help de-mystify group exercise to someone who might feel overwhelmed.
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    5. Offer newbie-friendly introductory group exercise classes. Offer a series of introductory classes that are shorter and offer more time for setup to encourage new members to try them out. Spin is a class new members may find intimidating so offer a 30-minute spin class and have the instructor go through how to properly set up the spin bike at the beginning of each introductory class.
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    6. Family-night. Offer a family fun night with games or activities that encourage new members to get the whole family involved. Some ideas? Show a movie at the indoor pool? Offer a silly family-dance or Zumba class with glow sticks. Drawing the whole family into the membership makes it more likely new members will stick around.
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    7. Follow up. Have staff conversations with new members from the above events trigger a follow-up task. When staff are speaking with new members, have them try to determine a program or volunteer interest. Then, those conversations can trigger follow-up tasks from a full-time staff member in the area of interest.
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    8. Email Missing Members. Create a list of members that have been missing the last few weeks. Email those members with a little encouragement, an incentive, or a class suggestion.

More Staff Engagement with Members at Pikes Peak

By | Engage, Engagement, Industry, Marketing, Membership | No Comments

I recently had the opportunity to speak with Ariella Franco, the Member Experience Director at the YMCA of the Pikes Peak Region in Colorado Springs, CO about the work they’ve been doing with Daxko Engage. Franco mentioned that her YMCA has recently acquired some new centers that effectively doubled the size of their association. “There aren’t enough hours in the day for us to reach out to everyone. We needed a resource and Daxko Engage was that resource for us.”

When asked about the decision to go with Daxko Engage, Franco said, “We needed a connection with members that was more consistent and more systematic. We didn’t have a way to really target people before. We offer new members a fitness goal setting appointment and we wanted to take that and extend that out to create more touch points with our members.”

Franco explained what first intrigued her about Daxko Engage, “It was exciting from the perspective of being able to see your members as they scan into your facility and the integration with Daxko Operations. Daxko Engage offers a pleasing interface and it’s easy to use.” She said the ability to give different roles access to the same information was appealing and would allow staff to build off of other interactions with a member. The YMCA staff “should be engaging with members and non-members with the same information.”

As for examples of benefits of using Daxko Engage, Franco said, “With Engage we really can look to see how new members are doing and now we know more about them. We’ve added a 30-day phone call that didn’t happen before we implemented Daxko Engage. During that call we can prompt members that haven’t used their fitness appointment to sign up and we have noticed an increase in those appointments. Daxko Engage is really the best tool for this type of systematic communication,” said Franco.

Finally, Franco had some advice for those looking to launch Daxko Engage. She urges new Daxko Engage users to set up some time to talk with other successful Daxko Engage users and find out how they have found the most success with the software.  That way, “before your association launches, you can have some solid initiatives in place.” She also mentions that once you have initiatives that will help you train your staff on specifics that will apply to their day-to-day tasks.