I recently had the chance to catch up with Kaylan Sisco, Associate Executive Director at the Wood River Community YMCA in Ketchum Idaho, a newly launched Daxko Engage customer. While the Wood River Community YMCA is just getting started with Daxko Engage, engagement has been a focus for them for quite some time. From sharing member stories, to attending classes with nervous first-timers, they definitely know how to make their members feel like an important part of the Y.
If you have questions for Kaylan, leave them in the comments section. I hope you enjoy my interview with him!
Tell us about yourself and your role at the Wood River Community YMCA.
I am the Associate Executive Director and am typically the main driver behind the member engagement programs and member retention efforts. A majority of the thoughts and ideas, however, come from our front line staff.
How do you define “Engagement” at your association?
Engagement is any opportunity to connect with a member or non-member on any level, no matter how big or small.
What are some techniques that you’re currently using with your staff to further engage members?
We are big on story telling so we encourage our staff to learn the stories of our community members and share them at staff meetings. We even go so far as to have “Blitz’s” Where we jump from our meetings and go out in the facility and meet someone we don’t already know. Many of our staff even offer to go to classes with members if they are nervous or intimidated. (Check out some Y-Stories on the Wood River YMCA website!)
How will Daxko Engage take your engagement to the next level?
We are using the typical initiatives: new members, volunteers, etc. We also utilize the donor side to make sure that our CEO connects with all donors within the week that they make a pledge. Our main focus right now is to use tasks to get each other information in place of email—this way all of our “to-dos” are in one place instead of using inboxes. This has proven to be helpful and fewer items are missed by staff during the shuffle of every day business.
Additionally, the development team for Daxko Engage is working on task tracking that will help measure member engagement. Once that is complete we will have a tool to measure staff engagement ratios, which will be amazing.
Anything else you’d like to share about your Y’s efforts or Daxko Engage?
Our Y’s efforts are only possible with the flexibility of our leadership staff and the thoughtfulness of our entire team. They have an amazing capacity for change and are willing to try or do anything if it creates a better member experience or improves efficiency. We as the Leadership Team are not “married” to any one policy, procedure or method; we have empowered our staff to look at all aspect of what we do and ask “is there a better way?” When someone has an idea they know they will be acknowledged and the idea will be evaluated.
So far we’re really enjoying the efforts of the development team to make Daxko Engage what we want it to be. The team has really embraced our thoughts and ideas and even included us on some demos on potential product changes. While I know that currently Daxko Engage is not a perfect product, it is on its way and is definitely one of the best products I have seen and used.