Igniting a Spark in Atlanta

By | Campaigns, Engagement, Events & Happenings, Fundraising, Industry, Mission Delivery, Uncategorized | No Comments

Daxko’s Headed to the 34th Annual NAYDO Conference

Next week, 30+ Daxko Team Members will travel to Atlanta for NAYDO 2015 – an annual, four-day conference that draws 1,500+ YMCA staff and volunteers from Canada, the United States, Mexico, and 20 other countries. If you’re also planning to attend, we know your schedule is already jam-packed with sessions, social events, and networking. We hope you’ll find time to connect with team Daxko while you’re there. Here are four ways you can meet us in Atlanta:

1. Visit Our Booth (#57-58) and Score Swag

Swing by our booth in the Marquis Ballroom foyer to pick up your FREE ticket to the “Paint the Town Red” party Friday night and enter for your chance to win one of two Apple Watch giveways! Come see us when you’re ready for a break. We’ll have lounge furniture for relaxing, treats for snacking, and fun Daxko swag to give away. Learn more.

2. Party with Us at “Paint the Town Red”

We’re proud to sponsor NAYDO’s big Friday night party – “Paint the Town Red!” Pick up your free ticket at our booth, wear something red, then walk over to the World of Coca-Cola Friday night at 7:00 to enjoy delicious Southern food, drinks, a cash bar, dancing, and a live band. We’ll also announce the winner of our Apple Watch giveaway, so you won’t want to miss this party! Learn more.

3. Ignite your Inspiration by Attending our Sessions

Thursday @ 12:00 p.m. – General Session & Luncheon Sponsored by Daxko

Thursday @ 2:15 p.m. – “Creating Fundraising Volunteers who are On Fire for the Cause

Thursday @ 3:45 p.m. – “Tap Into Membership to Fuel your Donor Pipeline

Friday @ 10:45 a.m. – “Engaging Millennials in the Y’s Cause

4. Get Social with Us

Be sure to follow @Daxko on Twitter and like us on Facebook so we can keep you posted with updates, drawing winners, conference photos, and more.

 

7 Tips for Strengthening Your Donor Relations Architecture

By | Campaigns, Engagement, Fundraising, Industry, Mission Delivery, Organizational Health, Webcasts | No Comments

Daxko is a proud sponsor of the NAYDO webinar series. We have learned so much from all the amazing presenters we have featured and we want to share some of the tips and tricks we have learned along the way. A webinar that really highlighted the importance of strategic work with donors is our two-part webinar series on “Donor Relations Architecture” with Lynne Wester, Director of Alumni Programs and Engagement at University of North Carolina at Charlotte. Wester shared several excellent tips and strategies for improving donor relations, and I want to share seven that stuck with me:

1. Tap Into Monthly Donors

The typical one-time online gift is around $62, and the typical monthly donor donation is around $19 per month (that’s $228 per year). Monthly donors give more, are more loyal, and are more engaged.

2. Communicate with Donors Using the Method in Which They Give

If a donor makes a gift online, send them a digital receipt (instead of mailing paper receipt).

3. Receipts and Acknowledgements – Know the Difference

A receipt (transaction-related) and an acknowledgement are two completely different things. One is for accountability and the other is for building relationships.

4. Give Your Receipts a Makeover

Make sure you put some thought into the design of your receipts. People save their receipts for a long time, so make sure yours look snappy!

5. Have a Gift Acceptance Policy in Place

Having a gift acceptance policy will protect the donor and organization. Don’t let a good gift go bad due to a lack of an agreement.

6. Don’t Be Tacky

Never include a gift amount or ask for another gift in a thank you. Make sure your thank yous are thank yous and your asks are asks – never combine the two.

7. Tell Donors How Their Gift is Making a Difference

Sometimes sharing a story about the impact a gift has made on your organization is the best thanks you can give.

If you missed this webinar, or want a refresher, you can watch the entire webcast. Ready for more strategies? Plus, you can catch up with Lynne Wester, and Daxko, at the NAYDO 2015 Conference.

Daxko is a proud sponsor of NAYDO’s webinar series. See a list of upcoming webinars here.

Fundraising: Digital Giving more Important than Ever

By | Fundraising, Industry, Mission Delivery, Online, Organizational Health | No Comments

Digital giving is not new, but it represents a more significant share of total donations than ever before. According to the most recent Digital Donor Review, more than 30% of Americans donate digitally (either online or via text message). As millennials gain more disposable income, this number is likely to increase.

Daxko sees a significant amount of digital giving through our Daxko Nation member organizations. Of the 230 organizations that are processing online gifts, they on average receive $7,174 pledges yearly online, with an average pledge being $194. This underlines the untapped pledge potential for organizations currently without online giving channels.

Wondering how you can improve your digital fundraising efforts or wondering how to begin a digital fundraising strategy? Here are some ideas to get you thinking:

Bryan O’Rourke recently wrote a post featured on the NAYDO blog that gave excellent suggestions for those looking to enhance their fundraising campaigns in the online realm. One of his suggestions is to “use effective digital storytelling” by really showing digitally how you are impacting the community and those you serve. Want to learn more about digital storytelling? The Rockefeller Center has a guide, “Digital Storytelling for Social Impact” that has lots of ideas.

Don’t forget about social. Here are some ideas for how to include social media in your digital fundraising efforts.

Making the Ask: Annual Campaign Insights

By | Campaigns, Fundraising, Industry, Organizational Health, Webcasts | No Comments

I recently had the pleasure of moderating NAYDO’s webinar: Let’s Make the Ask! A Practical Approach to Annual Campaign Solicitation. Andrew Powers, Director of Annual Giving at the YMCA of Greater Rochester, presented and filled the hour with countless insights, strategies, and practical tips for any development professional.

A few ideas that struck a chord with me:

  •  You should apply the major gift process to gifts of ANY size (Identification>Cultivation>Solicitation>Stewardship)
  •  Providing unforgettable experiences through engaging members everyday is cultivating future donors
  •  Annual campaign prospect lists don’t have to be limited to those that you think are extremely wealthy. It should include ANYONE you think is interested in supporting the mission of your organization
  •  Staff and volunteers soliciting gifts should be donors themselves. Making that ask as a “Please join me as a donor” carry more weight during the solicitation.

I encourage you to take a few minutes out of your day to watch the entire webcast. I promise you’ll learn something from Andrew’s powerful presentation to take your organization’s annual campaign to the next level!

Daxko is a proud sponsor of NAYDO’s webinar series. See a list of upcoming webinars here.