How to Get Your Leadership Team Behind Your Engagement Initiatives – Recommendations from the Akron Area YMCA

By | Customer Experience, Engage, Engagement, Industry, Marketing, Organizational Health, Volunteers, Webcasts | 2 Comments
We recently had an engagement webcast featuring Ken Hoyt, Technology Director at the Akron Area YMCA. Hoyt had a lot of great advice on staff engagement but some things that really stood out were his tips to get the C-level team excited and involved in the engagement initiatives at his association.
According to Hoyt, “We’ve set strategic goals around retention. Knowing that how we engage our members and how we involve our staff in that is a key piece. We are getting absolute support from the top.”
Are you looking to get your leadership team more invested in your engagement programs? Or, are you just looking for ways to prove the value of the things you are already doing? If either of these are the case, these tips from the Akron Area YMCA may prove useful to you.
How to galvanize the leadership-level in staff engagement:
 
  1. Look at measurable data – Hoyt’s first tip is to take a hard look at your data and ask yourself, “Where are we today? Where do we want to be and why is it important? Most people understand the value of having a broader membership base and retaining members is a lot easier than recruiting new members.”
  2. Break down retention goals – “If you are looking at retaining 1%, 2% or 3% more members, how many members is that? Once you have that figured out you can start tying those numbers to financial benefits,” explains Hoyt. All those things help justify engagement initiatives to the leadership team.
  3. Take it back to the mission – “Many people are surprised when you take those membership goals and connect it to the increase in number of lives you can touch every day,” says Hoyt.
Try these tips to encourage your executive-level staff to be more excited and involved in engagement initiatives. If you’d like to hear more information from the webinar, you can access the recorded version and if you’d like to hear more about Daxko Engage, you can always contact us.

Daxko Engage Defined

By | Downloads, Engage, Industry, Mission Delivery | No Comments

When we set out to create a product to help wellness organizations engage more members, we wanted it to have not only a software component, but a team of experts that would help set organizations up for success. What evolved out of this theory is Daxko Engage. This infographic that talks about the reason systematic engagement is important (it’s the only way engagement works over the long haul) and how Daxko Engage addresses systematic engagement in a way that is exclusive to the member-based health and wellness industry.

Download the PDF file .

 

How Engaged are your Members?

By | Customer Experience, Engage, Engagement, Industry, Marketing, Membership, Mission Delivery, Online, Videos | No Comments

Do you know the proportion of your membership that is highly engaged? What about those that aren’t engaged at all with your center? Daxko recently launched a campaign offering interested organizations a look at their specific member units by engagement level.

engagement-snapshot-image300Our Daxko Engage team was able to take Daxko Operations data and run it through our proprietary Engagement Index to filter membership units by engagement levels. The Engagement Index is a complex algorithm that accounts for a member’s demographics, check-ins, donor activity, and other activity or lack of activity to come up with a measure of how engaged a member is and how likely or unlikely they are to terminate their membership in the future.

To learn more about the value of deeper levels of engagement, check out our Influence Video:

Learn more about Daxko Engage to take your member engagement to the next level.