Knox County YMCA Uses Daxko Facility Access To Offer 24 Hour Services

By | Customer Experience, Facilities, Industry | No Comments

As our world gets more complex, wellness facilities are working to offer services that fit everyone’s lifestyle. That explains the rise in 24-hour services by many health and wellness facilities, including YMCAs, JCCs, and other health clubs. In fact, a 2015 IHRSA article states that recent years have seen “continued growth of convenient, always open (e.g. 24 hour)” facilities. Knox County YMCA in Illinois saw 24-hour access as more than a growth opportunity; they saw it as a way to better serve their community.

“Offering a 24-hour facility was high on our list of what we wanted to offer our members and community,” explains Kelly Corbin, Associate Executive Director of the Knox County YMCA. “In our community, there are a number of businesses and organizations that work non-typical hours and we wanted to be able to serve everyone. The last two years we tested this by staying open until midnight during the week.  This was well utilized and we realized we needed to move forward.”

In order to provide that type of access for members, Knox County YMCA needed facility access controls when the branch was not staffed. When looking for providers, Corbin was attracted to Daxko Facility Access which allows integration with their existing Daxko membership software. “After a little research, we were pleased to find that Daxko had a solution for us that would work perfectly,” states Corbin.

The ease of implementing Daxko Facility Access has made the transition smooth for the team at Knox County YMCA. Corbin emphasized that integrating facility access with their membership software was a “huge advantage” for their organization. “It is very easy to turn access on and off. Members are able to use their existing membership key card (or barcode on the Daxko Mobile app) to scan and gain entrance. There isn’t a need for an additional key fob. You can easily see when members have scanned in or if they have had trouble gaining entrance. You are also given an app for the software and can open the locked door with your phone from wherever you are if needed!”

Corbin and her team wanted to offer additional facility access as an added benefit of membership. “One of the great benefits of a Knox County YMCA membership is that access to all of our branches is no extra cost, including the 24-hour facility,” she explains. Still, the increased services are benefitting both members and the Y. “It has been a great success. Year over year, we are up 1,000 members!”

From Our Customers: Daxko Engage

By | Engage, Engagement, Industry | No Comments

We sat down with Daxko customers to walk through their thoughts on Daxko Engage. Here are their words:

“By adopting Daxko Engage, and making the investment in that product it ensures that we have consistent on-boarding for new members with the new member initiative that runs for us. We are able to modify the content to meet the needs and the things that we want to promote at that time and during that season of what we are doing. It also lets us not have to invest staff time in creating things on the backside but rather being face to face with our members which is huge for us to be able to take some of the administrative work off our staff to free us to be hands on in our communities.”

Leeann Buttram
VP of Member Services
YMCA of Memphis & the Mid-South

“We use it as part of our plans for new member engagement, for program engagement, and pretty soon we’ll be using it for our prospect engagement like for people that come in for tours and guests and things of that nature. We’ve laid out a path of where we want these people to go whether it’s with different kinds of communication or a fitness plan path. Daxko Engage is built into those plans.”

Nancy Byrum
Association Dir. of Member Engagement
Peninsula Metropolitan YMCA

“We can see through Engage who’s walking in our doors, we can greet them by their name, and we know what their likes and dislikes are, creating conversations. It’s a way to put people in small communities. We know that members do better when they have a sense of a small group so to be able to connect people to other people when you know their likes and dislikes is helpful.”

Angela Wallace
VP of Marketing & Communications
YMCA of Memphis & the Mid-South

“We’ve been very intentional about in-person conversations with our wellness staff and that we have found has been a shift in culture and not something we have been as focused on in the past but something that has made a real difference in our membership. We have begun to do trainings such as “Listen First” that help our staff ask the right questions and to be more intentional about assisting our members in an open way. Engage has been a tool to help us do that better and we’ve been very excited about some of the results that we’ve seen so far.”

Jarrod Covington
VP, District Executive Director
YMCA of Memphis & the Mid-South

“We are almost on the forefront of catching people before we almost lose them. That has always been the tail wagging the dog kind of thing where they come in to fill out their cancellation paperwork and we’re like man, we hate to see you go. Now we can when we catch them on low and critical we can take the steps to do what it is to try to keep them there.”

Angela Wallace
VP of Marketing & Communications
YMCA of Memphis & the Mid-South

“The ability for our wellness staff to know who is on the floor and who is in the wellness center through the tablet and through the Engage software creates a different connection than have to go up and not know who is in the center. Going over to to a member that may be a CRITICAL in the Engagement Index allows us to identify those members and to provide some assistance to them while they are there at the Y.”

Jarrod Covington
VP, District Executive Director
YMCA of Memphis & the Mid-South

Putting the ‘Engage’ in Engagement

By | Culture, Rewarding Careers, Technology | No Comments

What is engagement really? It’s hard to disagree with its importance, but it’s even harder to define. You know it when you feel it.

At Daxko, we take engagement seriously. For our team members, engagement is about enthusiasm, fulfillment, and feeling connected to our culture. Engagement is about building relationships through experiences.

You could say the same about our product, Daxko Engage. Daxko Engage is where Daxko’s commitment to providing mission-critical solutions intersects with our promise of creating Exceptional Experiences. We cannot talk about Daxko Engage without talking about doing engagement. Think about it this way: while engagement is a noun, Engage is a verb.

Daxko Engage is a relationship management platform – the industry term is CRM (customer relationship management), but there’s more to it than that. Engage is your association’s marketing hub and communication engine. It’s where you track relationship growth, and it’s where your data becomes meaningful and actionable. Using Daxko Engage makes being an engagement wizard easy.

How? Here’s a sampling of verbs Engage makes possible:

  • SEE who’s checking in. At a glance, you’re equipped with key information about your members. Now go connect with them.
  • LOG notes from meaningful conversations. Each interaction needs to build the relationship. Every 2 interactions your staff has with members results in one extra facility visit1.
  • SEGMENT your membership base for targeted marketing. Know who you’re communicating with, and know you’re staying relevant.
  • CREATE engagement initiatives that streamline your day-to-day. Work smarter, not harder.
  • PREDICT the future. The Daxko Engagement Index, our algorithm made up dozens of data points, gives you a glimpse into how likely a member is to stick around. From here, you can make initiatives to do something about it.
  • DESIGN best-in-class, mobile-optimized emails. These days, 72% of your members prefer to hear from you through email2, and 55% of emails are now opened on a mobile device3.
  • ASSIGN tasks to your team and make hospitality and member satisfaction everyone’s job.
  • TRACK how you’re measuring up against retention and engagement goals and celebrate your successes. As we like to say: what gets measured gets remembered; what gets measured gets improved. 
  • CHANGE your culture. What’s the story you want members to know? How are they part of it? How will you change their lives? 

At Daxko, we believe that our customers are committed to engaging their communities and that they have the ability to build a culture of engagement with the right tools. We promise to do our part by empowering & educating our customers through relationship-driven experiences. Nothing fires us up more than seeing engagement in action.

1http://www.ihrsa.org/blog/2017/1/24/15-surprising-facts-about-health-club-member-retention.html

2https://www.marketingsherpa.com/article/case-study/customer-communication-by-channel

3 http://www.emailmonday.com/mobile-email-usage-statistics


Charlie P., Engagement Solutions Team Lead at Daxko, wakes up early for a good long run, a good book, or just because.

What’s it like on the Daxko Customer Success Team?

By | Culture, Grow Your Career, Healthy Stuff, Life at Daxko, Rewarding Careers, Talent, Team Member Spotlight | No Comments

You hear the words “rewarding career” at Daxko a lot. In fact, providing team members with rewarding careers is part of our mission. In this video, I share an insider’s look at my personal career growth and the Customer Success Team.


Crystal S. is a Customer Success Team Lead who loves the hustle, her dog, and America.

Interested in working with Crystal? Check out our opening for Customer Success Advocate.