April 2017 TMD: From Where I Sit – A Candidate’s Point of View

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April started off with a perspective that everyone at Daxko has seen at least once, but few of us consider as much as we should: the view from the other side of the hiring table. When someone is going through the interview process, what do they think of Daxko and how we conduct ourselves?

Talent Acquisition Specialist Beth Wolfe led a TMD entitled ‘From Where I Sit – A Candidate’s Point of View’ which went into detail about how we present ourselves and how our candidates like us. Beth started off by asking the unspoken but perhaps subconsciously thought about question: so what? Aren’t they trying to impress us? Why do we care how we come across in the interview process?

Well, of course they’re trying to impress us. As everyone surely remembers, interviewing is a scary process that makes even the calmest and collected persons anxious. Alleviating any trepidation an interviewee has is of course a high priority, which is one big reason we want to ensure our candidate experience is top-notch. Another big reason is like the customer loyalty post from recent memory: when someone goes to talk about Daxko online, be it through Glassdoor or Twitter, Facebook or LinkedIn, we want the review they leave to be a positive one. Not unlike purchasing a product on Amazon, reviews of a company’s interview process are important in providing the applicant an idea of what they’re getting into. Especially now more than ever, these online reviews are incredibly important, as we’ve seen a 444% over the past calendar year compared to the previous year.

How do we measure how our candidate’s experience goes? Well, again hearkening back to the customer loyalty TMD, we utilize NPS. Essentially, on a zero through ten scale, how likely is the candidate to recommend applying for a job at Daxko? We break this out across three different parts of the application process: the actual application itself, the interview and then the onboarding. Let’s look at the average score given at each part of the process:

  • Application – 8.8
  • Interview – 8.0
  • Onboarding – 9.5

Not too shabby! While anything above a 7 and below a 9 is considered ‘passive,’ we’re very close to breaking through to a score indicating ‘promoter’ on two of the three fronts.

This put us at the question to be answered: what can I do as a Daxko team member to make a candidate’s experience better? Beth told us about how when she was interviewing here, during her tour of the office, she was greeted by two Daxko veterans who introduced themselves and made her feel more at home with the company. She said that the peer interview is a great time to show our Daxko values and strengths to candidates, as well as a great time to be positive, to reassure any anxiety the interviewee might have. Transparency is important: tell the interviewee what the job is, as well as what it isn’t.

While I would consider myself personable, I was certainly bettered by having attended the TMD if for no other reason than I’d not thought much about how the candidate feels…well, since I was a candidate here. It makes absolute sense that we should be polite and cordial to an applicant, but going above and beyond to provide the best experience we can for a candidate, whether hired or not, will ensure that Daxko is well staffed for many years to come.

Florida International University Expands Campus Rec Offerings with SpectrumNG

By | Customer Experience, Facilities, Industry, Online | No Comments

Florida International University (FIU) was looking for a software partner that could handle their growing campus recreation needs. “We are doubling in size,” says Charles Judkins, Director, Wellness & Recreation for FIU. “There is going to be a huge push for memberships and I knew we needed a good software system that could handle that.” Judkins reached out to Daxko because he’d worked with SpectrumNG campus recreation management at other facilities and knew it would be a good fit for the needs of FIU campus recreation.

FIU is home to 5 campuses in South Florida and is among the ten largest public universities in the United States. With that many students plus faculty and staff members, FIU needed a software management system for their campus recreation centers that would serve existing members and allow FIU to expand their membership offerings. In addition, FIU campus recreation is in the midst of a renovation that will create a much larger facility with the ability to serve more members.

Bigger, Better and More Connected
FIU has plans to expand offerings with the help of SpectrumNG. “I wanted to expand our membership offerings and under our current system, we couldn’t do that,” explains Judkins. Part of the expanded offerings will include different membership levels as well as extra add-ons like locker rentals. FIU plans to implement camp programming in the summer and other initiatives will be made possible with their implementation of Daxko’s SpectrumNG.

Judkins is excited about the online services offered with SpectrumNG. “Giving our students and patrons the ability to have an online account and allowing members to scan in from their phones is a big win for us.”

The Data Story
Funding for campus recreation facilities and programs at FIU is decided by the Student Government Association so the ability to run reports through their campus recreation management software is crucial. “I need that data to help me make the case for funding for facilities and programs. With SpectrumNG the data is easily available and staff has access to what they need.”

Looking Toward the Future
“I like how the software has evolved, especially as far as needs for campus recreation,” says Judkins. Judkins also points to the software’s flexibility and scalability as pluses for his organization. “If there are elements we don’t need we don’t have to use them with our setup,” he explains.

The first phase of the software implementation will be at their Modesto A. Maidique Campus with plans to expand once the first phase is complete. “I can’t wait until the second campus has SpectrumNG. The ease of memberships with multiple campuses will allow us to be more connected and open the flow of information between our recreation centers,” says Judkins.

NAYDO Webinar Series: Sharing Impact Stories

By | Campaigns, Customer Experience, Industry, Mission Delivery | One Comment

Daxko is a proud sponsor of the NAYDO webinar series. Last month in the series, Lindsay Sage, VP of Marketing for the YMCA of Western Ontario, shared her talk, “Why the Y: Collecting and Sharing Impact Stories.”

We all know that nonprofit impact stories are important, just as they are important for any health and wellness organization. Still, some of us struggle to identify the right kinds of stories and once we’ve identified and collected those stories it can be another arduous undertaking to get those stories out to communities, members and other that need to hear them.

Sage offers advice on identifying the attributes in a great story.

  1. A great story is clear and simple. Attention spans are short and people are busy so make sure the story you want to tell can be boiled down into its most essential parts.
  2. A great story has impact and demonstrates results. Instead of offering stories about your organization (i.e.”our YMCA offers X programs and Y classes,”) make the story about your audience and focus on the results or outcomes.
  3. A great story is personal and emotional. Your story needs to resonate and generate a connection with your audience so make sure it’s relatable.
  4. A great story inspires action. Once you convey your story and the outcomes, make sure you include a call to action. Don’t leave your audience hanging; instead, make sure to tell them what you want them to do.

For even more advice on collecting and sharing impact stories, be sure to view the entire webinar below:

NAYDO Webinar: “WHY the Y: Collecting and Sharing Impact Stories” | March 2017 from Daxko on Vimeo.

Spring 2017 Impact Day

By | Community, Culture, Healthy Stuff, Rewarding Careers | No Comments

I’ve been a Daxko team member for over four years now, and one of my favorite things about our company is Impact Day, hands-down. It’s a way for us to give back to our communities and to bond with our fellow team members. I led a group of 10 team members at the Greater Birmingham Humane Society, an organization that is very near and dear to my heart. I have two rescue dogs, and I volunteer at the GBHS in my spare time. My group spent the day socializing, walking, and bathing dogs. I can’t think of a better way to volunteer my time! It’s so rewarding to do work that I love on a daily basis for a company that I truly believe in, and also take time to give back to my community.

Check out this video to see snippets from our Spring Impact Day: