One of the things that differentiates DAXKO in the markets we serve is our knowledge of those markets, our business, and how the two fit together. We (that’s everyone in the organization) pride ourselves on speaking the language of our customers and knowing their business just as intimately as they do.
Some team members come to DAXKO with experience serving in those markets… they’ve walked the walk. For the rest of us, we have to work at it. We ask, we listen. We study, we learn. Then… we TEST!
That’s right… recently everyone in a customer-facing role (including our Leadership Team) put their market knowledge to the test with a 100-question assessment. Questions cover a wide range of topics from customers to competitors, from partners to prospects. And it’s NOT an easy test. Granted… if you fail, we probably won’t fire you. But you do have to study up and retest. (I recommend dusting off the study skills you filed away after college. You’re going to have to put in the reps to pass this one on the first try.)
Check out the video below for a couple of different perspectives from my fellow test takers. (Jeremy, didn’t your momma tell you no one likes a bragger?)