Webinar Recap: Utilizing Data Insights to Drive Member Engagement & Donations

By | Campaigns, Engagement, Fundraising, Industry, Membership, Mission Delivery | No Comments

Daxko’s Constance Miller and Delphine Carter recently re-presented their popular NAYDO 2017 session, Utilizing Data Insights to Drive Member Engagement & Donations. Miller is a Senior Data Strategist with Daxko and leads the Daxko Data Analytics team. Carter is a Senior Product Manager with 6 years of experience working directly with health & wellness organizations to drive member engagement and other initiatives. There is so much great content in this session but I wanted to touch a few points that resonated:

According to Giving USA, 2015 was the most giving year ever for Human Services organizations (like the YMCA or JCC). In addition, the amount per donor went up and contributions received per organization went up. However, donor retention and repeat gift size all went down. Per Daxko YMCA-specific data, the average gift dropped in 2016. Later in the webcast, Miller shared that less than 7% of Y members will ever donate. Of those 7%, 42% repeat their donation.

Second, Carter really drives home the importance of helping staff and members understand the greater mission of the organization. She asks webinar participants to think through the promise to members and how your organization can deliver on those promises. She also talked about the importance of sharing mission and success stories throughout an association, including facility, website and even through things like classes and programs.

To improve member and donor engagement, Carter shares that using “single identifiable beneficiaries” of donations is more effective than sharing just statistics. “Giving is ultimately an action of the heart, not the head,” Carter explains. Work to get those stories from beneficiaries and also to make sure staff and volunteers are equipped with those stories when approaching potential donors. Carter shared an effective ad campaign from a YMCA that used members voices to share their personal stories, including why they joined and how the Y impacted their lives.

View the webcast in full to get more details about the points above as well as the data that will help you understand why member engagement is so important for giving:

Update: Keeping Data Safe

By | Industry | No Comments

Ransomware attacks like WannaCry/WannaCrypt have dominated recent headlines and caused significant disruption to businesses worldwide. As Daxko’s Chief Security Officer, I’d like to put your mind at ease by assuring you that we have not be affected by these attacks and your data continues to be safe with us. Our Technical Operations team has already applied safeguards and appropriate patches to our production servers as well as our internal servers and workstations.

More generally, we have implemented sophisticated security measures and stringent policies to protect your data from any outside intruders. Some specific measures we take include:

  • Multi-tier data security architecture with Layer 7 Firewalls
  • Intrusion Detection System (IDS) providing 24/7/365 monitoring and alert escalation
  • Multi-vector, multi-site transactional monitoring
  • Dedicated onsite security teams at each data center providing 24/7/365 support
  • Incident management & escalation plans to quickly resolve any issues

In addition to what we are doing to keep your data safe with us, I highly recommend you take appropriate measures to ensure the IT equipment you manage is protected as well (employee desktops, laptops, servers, etc). You may find this article to be a helpful resource in your efforts to keep your IT assets safe and secure.

If you have any questions or need any additional information, please don’t hesitate to reach out to our team.

Matt Cowell is the SVP of Software Products, CSO for Daxko. 

Culture is Not Just Free Coffee

By | Culture, Life at Daxko, Workplace | No Comments

Company culture is not just Razor scooters and nice perks like Friday lunches, coffee, and fruit. Culture, the buzzword that has been floating around in the workplace, consists of many factors. Office space, values, behaviors, dress code (or lack thereof), and how management interacts with team members throughout the office all help make up a “company’s culture.” A company’s culture cannot be defined by one word. It is complex and is often a differentiator for candidates when choosing their next position. Research conducted by CultureIQ found that “73% of employers believe a great corporate culture gives their organizations a competitive edge.” One company that truly has a strong culture is Daxko.

Culture is something that is lived, not spoken about. Well, you can speak about it, but what makes a strong culture is how each team member lives out the values of their workplace. How can a company have a strong culture without transparency? For this reason, Daxko’s senior leaders sit in the middle of the office. No cubes. No corner offices. This allows for transparency and approachability.

Daxko has open Q&A sessions every Friday with the CEO, which is just one example of how our senior leaders are transparent and approachable. During the Q&A sessions, any team member can ask Dave company-related questions. Or you may get the occasional, “are we going to have another foster dog in the office?” This allows for transparency and helps every team member strive for the overall goal of the company: to provide technology and services that contribute significantly to the success of our customers and to provide Daxko team members with rewarding careers. Daxko’s culture consists of transparency, teamwork, ownership, service-mindedness, integrity, lenient dress code, and the list goes on and on. This all comes full circle in the Daxko workspace.

The open and collaborative workspace in our Birmingham office allows for team members to collaborate. The office is aesthetically pleasing and highly functional so that local team members can interact, as needed, with team members who are remote. Let’s look at the innovative workspace Daxko BHM calls home:

Low cubes allow for team collaboration.

Conference rooms have video conferencing equipment and have glass walls for brainstorming.

Restaurant booths are in the back of the office for a quiet place to knock out some work.

Our largest conference room, Downtown, is a great place to host customers and large team meetings.

Right Brain is a great meeting room to get the creativity flowing.

Daxko Café Starbucks

The Daxko Café is our one stop shop for caffeine. Who doesn’t like free Starbucks coffee?

House Divided Alabama Auburn

House Divided allows for a comfortable place to kick back in a bean bag or sofa and knock out some work.

As you can see, our Birmingham office is a pretty cool place that I think truly reflects our culture. Transparency and collaboration are key, but our unofficial core value of ‘fun’ is also prevalent. It’s always exciting to come to work when your office looks like this.


John C. is a Project Manager who enjoys concerts, especially at Red Rocks, and a nice day on the golf course.

May 2017: Be a Brand Ambassador Through Social Recruiting

By | Culture, Employment Brand, Free Career Advice, Life at Daxko | No Comments

On May 3rd, our lovely Talent Marketing Manager (and editor of the Culture Blog that you’re reading right now!) Janna Stevens-Bradt led a Daxko TMD encouraging us even in its title to ‘Be a Brand Ambassador Through Social Recruiting.’ Self-styled as our ‘Daxko’s chief story-teller,’ Janna is the marketing extension of our People team, ensuring that we are recruiting as many good hires as we can.

In an earlier TMD, the idea that we should want to impress our interviewees as much as they want to impress us was proven to be beneficial for all parties on both a personal and professional level. This plays into how recruiting has changed, as well: we live in an increasingly globalized world and economy. Top talent is no longer wooed by local companies, but nationally and sometimes even internationally as well. In a job market where nets are being cast so far and so wide, companies must go out and search for the best and the brightest. Utilizing social media, be it LinkedIn, Facebook, Twitter or whatever platform you prefer, it is possible to reach a much wider range of applicants. For example, Glassdoor is now our top source of influence for candidates. Since January of this year, we have had a 214% increase in views on our Glassdoor page.

As an example, Janna asked us to raise our hands if, when applying for Daxko, we had sought out the company on social media. As expected, the grand majority of hands were put in the air to indicate that most of those present had done so. Having an engaging and inviting social media presence is a good way of showing Daxko culture to potential teammates.

Now that Janna had proven how integral recruiting through social media is to a company’s hiring process, she had some guidelines on what to share and what not to share. Sharing career opportunities or photos and videos of neat Daxko gatherings is of course recommended! As they say, a picture is worth a thousand words and in this case, some find it easier to tout a company’s strengths with a picture as opposed to written word. However, many of us aren’t so great at taking pictures… which is why I choose to write for the Culture Blog! Be it submitting a post or simply an idea, we’re encouraged to contribute to the Culture Blog in any way we can. After Glassdoor, it is the second highest source of influence for our candidates.

Janna concluded with how we should put our best selves forward: be professional, be fun and be responsive. Keep your LinkedIn profile up to date and, really, if you’re already active on social media, just keep doing what you’re doing. Tagging Daxko and throwing out that shout-out, showing that you’re excited about your job and the company, will continue to cast the net of social recruitment far and wide.