Categories: Company News

Introducing the New Zen Planner: Software to Transform Member Management and Engagement in Boutique Fitness Businesses

Published On: Sep 27, 2023By

Daxko, the leading software and integrated payments solutions provider in the health, fitness, and wellness industry, today announced a new version of its flagship boutique fitness management software brand, ZenPlanner. This enhanced version of Zen Planner empowers gym owners to automate, simplify, and optimize every aspect of their fitness businesses, ranging from day-to-day operations to lead management and member engagement.

Whether they run a CrossFit box, yoga studio, martial arts dojo, or any other type of boutique fitness business, most gym owners seek a solution that can streamline their operations while helping them better manage and grow their business. With its all-in-one set of member management and engagement tools, the new Zen Planner makes it easier than ever to build a high growth business by attracting more leads, converting them into loyal members, and fostering lifelong engagement.

A recent report highlights the substantial potential for business growth through automation solutions like Zen Planner. According to this report, businesses that used marketing automation to nurture prospects experienced a 451% increase in qualified leads. Additionally, an impressive 63% of companies using marketing automation outperformed their competitors.

“Zen Planner empowers gym owners with essential tools for achieving success,” stated Wes Gillette, Chief Product Officer of Daxko. “The new ZenPlanner takes it to the next level, helping fitness business owners thrive through easy-to-use lead generation and member engagement, allowing them to focus on what truly matters – delivering exceptional fitness experiences.”

Key Benefits of the New Zen Planner Include:

The Day-to-Day, All in One Place

  • Operational Efficiency: From class scheduling to member check-ins and automated billing, the comprehensive all-in-one solution simplifies every aspect of gym management.
  • Membership Management: Effortlessly manage new member sign ups, absent member re-engagement, and membership renewals – all in one place.
  • Reporting & Analytics: Eliminate manual work in spreadsheets. Robust financial reporting and member analytics offer insights into the business’s well-being.
  • Simplicity & Ease: Data flows seamlessly between Zen Planner’s features.

Fueling Growth

  • Lead Generating Websites: Present the gym’s unique identity with websites that entice new members in a crowded fitness market.
  • Lead Optimization: Get the most out of leads and boost conversion rates with lead management, appointments and bookings, and reputation management.
  • Integrated Business Chat: Seamlessly connect with prospective members across websites, Facebook, Instagram, and Google My Business.
  • Automated Campaigns: Deliver the right message at the right time with expert-crafted automated campaigns that guide leads and members through their fitness journey.
  • AI-Driven Content Creation: Use AI to craft compelling content and effective social media strategies that achieve impactful results.
  • Actionable Insights: Gain valuable insights into marketing performance with robust reporting and analytics.

Better Member Experiences

  • Mobile Experience: Efficiently manage the gym with a mobile experience that benefits both the gym and its members.
  • Effortless Payments: Make it easy for members with automatic payments.
  • Progress Tracking: Help members optimize their gym experience through skill and belt tracking, workout monitoring, and SugarWOD integration.
  • Connect Anytime, Anywhere: Engage audiences anytime, anywhere, through broadcasts, two-way SMS, and voice call management.

With Zen Planner, gym owners can build, grow and manage their fitness business all in one app. The new Zen Planner enhances the operational efficiency of fitness businesses, providing a seamless approach to gym management, member engagement, and marketing. By harnessing automation and streamlined operations, Zen Planner not only optimizes time and money, but also generates impressive results.

Discover the new Zen Planner today at

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